Market Street, looking west
|Population||12,370 (2011 Census)|
|OS grid reference|
|Sovereign state||United Kingdom|
|Website||Ashby de la Zouch Town Council|
Ashby-de-la-Zouch or Ashby de la Zouch (/ /)[a] is a market town and civil parish in the district of North West Leicestershire and the ceremonial county of Leicestershire, England. The town is near to the Derbyshire and Staffordshire borders. Its 2001 census population of 11,410 rose to 12,370 in 2011. Ashby de la Zouch Castle was important in the 15th–17th centuries. In the 19th century the town's main industries were ribbon manufacture, coal mining, and brickmaking. From 1849 it was served by the Leicester–Burton upon Trent line of the Midland Railway.
The civil parish includes the hamlets of Shellbrook to the west and Boundary to the north-west. Swadlincote, Burton upon Trent, Melbourne and Coalville are within 10 miles (16 km), with Derby 11+1⁄2 miles (19 km) due north. Ashby lies at the heart of The National Forest, about 24 miles (39 km) south of the Peak District National Park, on the A42 between Tamworth and Nottingham. In 2018, Ashby Market Street was named "Best Shopping Experience", and in 2019 it made the final of the rising-star category for UK high streets.
The town was known as Ashby in 1086. This is a word of Anglo-Danish origin, meaning "Ash-tree farm" or "Ash-tree settlement". The Norman French name extension dates from the years after the Norman conquest of England, when Ashby became a possession of the La Zouche family during the reign of Henry III.
Ashby de la Zouch Castle was built in the 12th century. The town and castle came into the possession of the Hastings family in 1464 and William Hastings, 1st Baron Hastings enhanced its fortifications from 1473. In the English Civil War, the town was one of the Cavaliers' chief garrisons under the control of Colonel Henry Hastings, 1st Baron Loughborough and commander of the North Midlands Army. When the town fell after a long siege in March 1646, it was counted a great relief to the surrounding towns and villages.
A German enemy Zeppelin passed over the town in the First World War.
Many of the buildings in Market Street, the town's main thoroughfare, are timber framed. Most of this structure is hidden by later brick facades. The Bull's Head public house retains its original Elizabethan half-timbering, although most of this was plastered over some years ago and can no longer be seen from the street. A short distance further down Market Street is a shop, currently occupied as a LOROS Charity Shop, which retains its original Elizabethan timbers in full street view. Regency buildings are also standing in this street. Bath Street has a row of Classical-style houses called Rawdon Terrace, dating from the time of the 1820s, when the town was a spa destination.
St Helen's Church is Ashby's original Anglican parish church. It is a late 15th-century Perpendicular Gothic building. The outer aisles were designed by J. P. St. Aubyn and added in 1878. St. Helen's contains notable memorials to various members of the Hastings family and other notables. It also holds a rare 300-year-old finger pillory, which may have been used to punish people misbehaving in church.
Holy Trinity Church is a Gothic Revival building designed by H. I. Stevens in the Early English Gothic style and built in 1838–40. It has galleries supported by iron columns. The chancel was added in 1866 and the ironwork chancel screen in 1891.
The Roman Catholic Church of Our Lady of Lourdes was designed by F. A. Walters and built in 1908–15 at the expense of the 15th Duke of Norfolk. It is neo-Norman, with three apses and a tower at the southeast corner.
The Congregational Church was built in 1825 in a neoclassical style with Tuscan columns. The Methodist Church was built in 1867–68 in a Gothic Revival style. There is also a Christadelphian meeting hall in the town.
The Ivanhoe Baths was an 1822 Neo-Grecian building with a Doric façade 200 feet (61 m) long. Unused, it was derelict by 1960, and was demolished in 1962. Mineworkers discovered a copious saline spring when working coal at Moira Colliery, 3 miles (5 km) west of the town, in 1805. Here developers built the Moira Baths, with a large hotel nearby for travellers. After a few years, however, it was decided to convey the water to Ashby, where the Ivanhoe Baths were built. The Royal Hotel, originally called the Hastings Hotel, was built in 1826 to accommodate visitors to the growing spa. It has a Doric porte-cochère and additional Doric columns in its hall inside. The hotel closed in February 2018.
The Grade II-listed, 19th-century water tower, located in the town's cemetery on Moira Road, has been converted into a dwelling. The conversion was controversial since it involved a number of modern additions to the building.
In 1879, Baron Donington, the widowed husband of Edith Rawdon-Hastings, 10th Countess of Loudoun, had the Loudoun monument erected to her memory in Ashby. The octagonal monument by Sir George Gilbert Scott is based on the Eleanor crosses and is a Listed building. It is located at the junction of Bath and South Streets, opposite the Roman Catholic church.
The local upper school, Ashby School, previously Ashby Grammar School, is a mixed comprehensive school for 14–18-year-olds. It was founded in 1567. The town formerly had two other endowed boys' schools founded in the 18th century.
A local high school, Ivanhoe College, for 11 to 14-year-olds, is named after the historical novel Ivanhoe by Sir Walter Scott, which he set in the area of the castle. In Scott's novel the town hosts an important archery competition held by Prince John, in which Robin Hood competes and wins.
Manor House School was an independent day school in the centre of Ashby for boys and girls aged four to 16. The school was located between St Helen's Church and the ruins of Ashby's historic castle. Pupils travelled to the school from a wide area. The school entered into administration on 13 December 2018.
In the 19th century Ashby's main industry was leather working. There was also a cotton textile factory and a glue factory. Ashby was surrounded by coalmines but was never a coalmining town itself. By far the largest employer in the town today is United Biscuits, providing about 2,000 jobs at its distribution centre, which stores its products and transports them nationwide, and its KP Snacks factory in Smisby Road. The firm formerly had a larger presence in Ashby. McVitie's biscuit factory on Smisby Road closed in 2004 with the loss of 900 jobs.
Other employers in Ashby include Tesco, Ashfield Commercial & Medical Services, Timeline Communications, Eduteq Limited and TAC UK Ltd, a firm of energy consultants. Standard Soap Ltd, a significant industrial employer within Ashby-de-la-Zouch since 1928, closed in early 2012, resulting in the loss of 155 jobs. The town has a concentration of high-tech employers. The video game software house Ultimate Play the Game, was based in Ashby. Now called Rare, it has moved to Manor Park near Twycross.
The UK government's swine flu help-line centre for England was based at Ashby.
Ashby United Community Football Club is a community club created for the community, by the community, providing a safe and enjoyable environment for juniors and seniors of all ages. They play across multiple divisions across all of their Junior and Senior teams and are seen as leading the way in community inclusion when it comes to football and sports in the town. 
Willesley Park Golf Course is set in rolling countryside, partly in parkland and partly on heathland, covering 230 acres of gentle undulating countryside. The course was opened for play in April 1921. The first hole is played along an avenue of lime trees which once flanked the old coach road from the old Norman castle in the town to the now demolished Willesley Hall.
Ashby Hastings Cricket Club was founded before 1831. Its ground, the Bath Grounds in the centre of Ashby, hosts Leicestershire CCC 2nd XI matches each year. The club runs three Saturday League sides, all of which play in the Everard's Leicestershire County Cricket League. The 1st XI play in the Premier Division, the highest level of club cricket available in Leicestershire, the 2nd XI play in Division 4 and the 3rd XI play in Division 8. The club also run a Midweek XI who play in the Premier Division of the Loughborough Cricket Association League and a Sunday XI who play friendly cricket. The club's Junior Section includes sides at Under 15, Under 13, Under 11 and Under 10 age groups. A second club, Ashby Town Cricket Club was formed in 1945.
Ashby RFC has its grounds in Nottingham Road. It plays in the League Midland 3 East (North). It also has mini and junior sections for girls and boys from age four, as well as seniors and seconds side and an O2 Touch team for players of all ages and both genders.
The town also has a bridge club (Ashby Bridge Club), and a hockey club (Ashby Hockey Club)
A greyhound racing track, was opened on 3 April 1931. The racing was independent (not affiliated to the sports governing body the National Greyhound Racing Club) known as a flapping track, which was the nickname given to independent tracks. Racing was held on Tuesday and Saturday evenings and distances included 200, 350, 550 and 525 yards. The date of closure is thought to be around 1935.
The town was to be served by Ashby Canal from 1804 but the canal never reached Ashby, as it was constructed only to the town of Moira. Ashby had a station on the Leicester to Burton upon Trent Line of the Midland Railway from 1845. After the canal was abandoned in stages between 1944 and 1966, British Railways withdrew the passenger service and closed Ashby de la Zouch railway station in September 1964. The railway remains open for freight.
In the 1990s BR planned to restore passenger services between Leicester and Burton as the second phase of its Ivanhoe Line project. However, after the privatisation of British Rail in 1995, this phase of the project was shelved. In 2009 the Association of Train Operating Companies published a £49-million proposal to restore passenger services to the line, which would include reopening a station at Ashby. The restoration of passenger train services remains part of Leicestershire County Council's Structure Plan as a project awaiting funding.
The nearest railway station is Burton-on-Trent, 8 miles (13 km) away. The fastest train to London in the mornings and evenings is from Tamworth (12 miles from Ashby) to Euston at 1hr 2mins average non-stop at peak hours.
The A50 Leicester to Stoke-on-Trent road and the A453 Birmingham to Nottingham road used to pass through the town centre. The heavy traffic, which previously travelled through the town, has been greatly relieved by the A42 and A511 bypasses, which replace the A453 and A50, respectively.
Bus routes provide an hourly direct service to Coalville and Burton-upon-Trent (Arriva Midlands 3, 9/9A & 16). The National Express coach network is available in Leicester, which has a daily direct service to London.
East Midlands Airport is 9 miles (14 km) north-east of Ashby. It provides flights to and from other parts of the UK and Europe. For International travellers Birmingham Airport is 26 miles away (c. 30 mins) and provides international flights
Every May, Ashby holds an arts festival sponsored by the district council. This features local artists, musicians, songwriters, poets, performers, and story tellers. The multiple sites around the town host exhibitions, musical performances, workshops and talks, and the town centre is decorated with flags and an outdoor gallery.
Ashby Statutes, a travelling funfair, is held every September. Instituted by Royal Statute, it was originally a hiring fair, where domestic servants and farmworkers would be hired for the year. During the fair in the 21st century, Market Street, the main road through the town (the former A50 trunk road), is closed for nearly a week. The traffic is diverted along narrower roads either side of Market Street. Locals call this event "The Statutes".
A song "Ashby de la Zouch (Castle Abbey)", written by Al Hoffman, Milton Drake and Jerry Livingston, was recorded by the Merry Macs in 1946 on Decca No. 18811. It includes the lines "If you wanna smooch and be happy as a pooch, go to Ashby de la Zouch by the sea." (Ashby-de-la-Zouch is close to the centre of England, almost as far from the sea as is possible.) In April 1946 the American jazz bassist and composer Charles Mingus recorded a tune called "Ashby de la Zouch" with his band. The title or choice of song could have been an acknowledgement of guitarist Irving Ashby, who took part in the recording. Ashby-de-la-Zouch is twinned with Pithiviers in north-central France.
- Mark Chadbourn (born 1960), author and screenwriter, was born in Ashby de la Zouch Cottage Hospital and still lives in the area.
- Frederick Bailey Deeming (1853–1892), serial killer and Jack The Ripper suspect
- Anthony Gilby (c. 1510–1585), Puritan sage
- James Green (born 1944), crime and non-fiction author, lived in the area in the 1970s and 1980s.
- Joseph Hall (1574–1656), satirist and bishop, was born in Ashby de la Zouch.
- Frank Abney Hastings (1794–1828), British naval officer and Philhellene
- Annie Haynes (1864–1929), mystery author
- Russell Hoult (born 1972), footballer, was born in Ashby and still lives locally (at Coleorton).
- Lara Jones (1975–2010), children's author, was born in Ashby.
- Robin Beanland (born 1968), video game music composer, musician and Ivor Novello Award winner.
- Grant Kirkhope (born 1962), video game music composer and musician
- Niall Mackenzie (born 1961), Grand Prix motorcycle racer, is now retired in Ashby.
- James Martin (1933–2013), an IT consultant and author, was born in Ashby de la Zouch.
- Dolly Shepherd (1887–1983), aviator, made her return to parachuting from balloons in a display at Ashby, after recovering from a near-fatal accident.
- Tim and Chris Stamper (living), brothers who were video game programmers, were known for founding the Ultimate Play the Game and Rareware companies.
- Paul Taylor (born 1964), England cricketer, was born in the town.
- Bernard Vann (1887–1918), taught at Ashby School, before entering the priesthood and then winning a VC, an MC and a Croix de Guerre as an army officer in the First World War.
- Roger Williamson (1948–1973), Formula One driver, born in Ashby de la Zouch
- Alastair Yates (1952–2018), former presenter on BBC News and BBC World News, went to Manor House School, Ashby; his farming family still live in the town.
- Young Knives, band formed in Ashby
- Michael Wakelam (1955–2020), molecular biologist, director of the Babraham Institute in Cambridge, England.
In popular culture
- Adrian Mole, a fictional diarist created by writer Sue Townsend, was from Leicester and moved to Ashby de la Zouch during his lifetime. His girlfriend Pandora Braithwaite later becomes MP for the town. Townsend was invited to open the new English building at Ashby School in 2007.
- Harry Flashman, Sir Harry Paget Flashman VC, KCB, KCIE is a fictional character created by Thomas Hughes (1822–1896) in the semi-autobiographical Tom Brown's School Days (1857) and later developed by George MacDonald Fraser (1925–2008). Sir Harry, after his inglorious career, retired to his country home, Gandamack Lodge, in Ashby, there to write his memoirs, known to the public as The Flashman Papers.
- Ashby De La Zouch is often mentioned by Guz Khan in his show Man Like Mobeen, where some characters who "go on holiday to Ashby De La Zouch" mistakenly say it is in Spain rather than Leicestershire.
- In the comedic play One Man, Two Guvnors, Ashby-de-la-Zouch is the focus of a recurring joke after the main character, Francis Henshall, claims not only that he received culinary service training there but the town was also once located in France.
- So spelled officially "Town of Ashby de la Zouch". North West Leicestershire District Council. Retrieved 24 July 2019.
- "Area selected: North West Leicestershire (Non-Metropolitan District)". Neighbourhood Statistics: Full Dataset View. Office for National Statistics. Archived from the original on 24 September 2012. Retrieved 17 July 2011.
- "Ashby-de-la-Zouch". Ordnance Survey. Retrieved 24 February 2020.
- Wells, John (3 April 2008). Longman Pronunciation Dictionary. Pearson Longman. p. 47. ISBN 978-1405881180.
- "Town population 2011". Neighbourhood Statistics. Office for National Statistics. Archived from the original on 11 October 2016. Retrieved 5 June 2016.
- Scott, W (1907). The Story of Ashby de la Zouch. London and New York: White Lion Publishers. p. 245.
- "Market Street, Ashby de la Zouch". thegreatbritishhighstreet.co.uk. Retrieved 7 February 2020.
- http://domesdaymap.co.uk/place/SK3616/ashby-de-la-zouch/ Archived 29 November 2014 at the Wayback Machine Open Domesday: Ashby-de-la-Zouche
- Watts, Victor; Insley, John; Gelling, Margaret, eds. (2004). The Cambridge Dictionary of Place Names. Cambridge: Cambridge University Press. p. not cited. ISBN 0-521-36209-1.
- "Ashby-de-la-Zouch". Archived from the original on 27 March 2009. Retrieved 17 August 2009.
- Pevsner 1960, p. 51.
- "The Ashby Garrison In The Civil War". www.localhistories.org. Retrieved 5 April 2018.
- "Modern photograph of The Bulls Head". Ashby Museum website. Ashby Museum. Archived from the original on 20 November 2008. Retrieved 13 July 2012.
- "Photograph of 51 Market Street, Ashby de la Zouch". Ashby Museum website. Ashby de la Zouch Museum. Archived from the original on 20 November 2008. Retrieved 13 July 2012.
- Pevsner 1960, p. 50.
- Pevsner 1960, p. 79.
- Pevsner 1960, p. 54.
- "The Church in The Heart of Ashby". Ashby Christadelphians.
- Pevsner 1960, p. 84.
- Kate Noble The Game and the Governess, p. 420, at Google Books
- Pegden, Tom (18 March 2018). "Why historic county hotel has closed". leicestermercury. Retrieved 18 March 2018.[permanent dead link]
- KATIE BOWLER (29 November 2012). "Thumbs-up for water tower housing plan". Burton Mail. Retrieved 25 May 2013.[dead link]
- Stuff, Good. "Loudoun Monument, Ashby-de-la-Zouch, Leicestershire". britishlistedbuildings.co.uk. Retrieved 2 December 2019.
- Annual and Transition Report, Foreign Private Issuer", SEC, 06 April 2005. Quote: "During 2003, we announced a proposal to close our biscuit factory at Ashby-de-la-Zouch by the end of 2004 to improve our factory utilization and enable us to effectively support growth in our priority brands. We transferred approximately one-third of production to other sites and completed the first phase of the redundancy program...During 2004...[we also completed the closure of our biscuit facility at Ashby-de-la-Zouch."
- "Jobs lost as Standard Soap factory closes". BBC News. Retrieved 10 July 2016.
- [www.ashbyunitedcfc.com [https://ashbyunitedcfc.com www.ashbyunitedcfc.com]] Check
|url=value (help). Missing or empty
- "Ashby Hastings Cricket Club". ahcc.co.uk. Retrieved 5 April 2018.
- "AHCC Web Site". ahcc.co.uk. Retrieved 5 April 2018.
- "Ashby Town Cricket Club". ashbycricket.co.uk. Archived from the original on 20 July 2012. Retrieved 5 April 2018.
- Club site [www.pitchero.com/clubs/ashbyrugbyfootballclub/ Retrieved 10 July 2016.]
- Barnes, Julia (1988). Daily Mirror Greyhound Fact File, page 410. Ringpress Books. ISBN 0-948955-15-5.
- "ASHBY DE LA ZOUCH". Greyhound Racing Times.
- "Connecting Communities – Expanding Access to the Rail Network" (PDF). London: Association of Train Operating Companies. June 2009. p. 19. Retrieved 7 September 2018.
- "Ashby Arts Festival". www.ashbyartsfestival.co.uk. Retrieved 10 July 2016.
- ScrambledEggs1969 (4 October 2012). "The Merry Macs – Ashby de la Zouch By The Sea (Castle Abbey) 1946 Zooch". Retrieved 5 April 2018 – via YouTube.
- "Notes & Queries: Which British town is furthest from the sea?". The Guardian. 25 April 2012. Retrieved 10 July 2016.
- Hoffman, Al; Livingston, Jerry; Drake, Milton, 1912– (1945). "Ashby-De-La-Zouch (Castle Abbey)". D. Davis & Co. Retrieved 22 June 2020.CS1 maint: multiple names: authors list (link)
- "Michael Wakelam obituary". The Guardian. 24 April 2020. Retrieved 4 May 2016.
- Curtis, John (1831). A Topographical History of the County of Leicester. Ashby-de-la-Zouch: W. Hextall. pp. 4–6.
- Pevsner, Nikolaus (1960). Leicestershire and Rutland. The Buildings of England. Harmondsworth: Penguin Books. pp. 50–55.
- 'A Little Bit About Ashby de la Zouch' (includes words of the song Ashby de la Zouch by the sea)
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