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Berol Corporation
Subsidiary of Newell Rubbermaid
Industry Stationery
Predecessor Eagle Pencil Company
Founded 1969
Founder Daniel Berolzheimer
Headquarters Lichfield, England
Products Writing instruments,
art materials
Parent Newell Rubbermaid

Berol was a British company that manufactured pencils, pens and other stationery items, based in Lichfield, England. Established in 1969, its handwriting pen, used in many British schools, is now more than 25 years old.

Berol is now a brand of imported products, with UK manufacturing closed [1] since Berol's purchase by Sanford L.P., a division of the Newell Companies (now known as Newell Rubbermaid), in 1995.


The Eagle Pencil Company was founded by Bavarian immigrant Daniel Berolzheimer in 1856 opening a pencil shop in New York City and factory. In 1894 its London office, warehouse and showrooms were opened. [2]

The Tottenham, London, UK factory started operating towards the end of 1907. The outbreak of the Second World War in 1939 saw the factory pause pencil manufacture and instead produce secret military equipment.

A series of post-war corporate acquisitions meant that the Eagle Pencil name was no longer appropriate. In 1969 the company name was changed to Berol, the owning family’s now-shortened surname.[3]

Berol’s head office remained at the Tottenham factory until the need for extra production space led to a move to Whetstone, London.

In June 1967 the company opened a purpose built factory on the Hardwick Industrial Estate in King’s Lynn, Norfolk. The company’s head office moved from Whetstone to King's Lynn in 1978.

In 1986, Chairman Kenneth Berol, announced the family's intention to sell the company as there was no sixth generation family successor. In 1987, Berol was acquired by the Empire Pencil Corporation of Tennessee.[4]

In February 1992 the company decided to close the Tottenham factory and moved some production to King's Lynn.

1995 saw the Newell Company acquire the Berol Corporation with Berol being placed in its Sanford division.

2003 saw the King's Lynn factory close with 230 redundancies.[5] Some production was transferred to the former Parker Pen factory in Newhaven, Sussex but this factory was closed in 2010. Now all Berol products are imported.[6]


Berol's product lines include: [7]

See also[edit]


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