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Privately held company
Industry Marketing
Founded January 2004
Headquarters San Jose
Key people
Gurbaksh Chahal, Founder and CEO
Services User targeted online advertising
Number of employees

BlueLithium is an online advertising network,[1] founded by Gurbaksh Chahal and Krishna Subramanian[2] in January 2004. Its service is intended to join behavioral targeting with advanced data analytics to improve campaign optimization over a global advertising network.

BlueLithium is headquartered in San Jose, California with offices in London, Paris, Minsk and across the USA. In 2006, BlueLithium was named Top Innovator of the Year by venture organization AlwaysOn.[3]

On September 4, 2007, Yahoo! announced the acquisition of BlueLithium for $300 million.[4]

BlueLithium is now known as Yahoo! Advertising.


  1. ^ For immediate release
  2. ^ "Pioneers of Digital". 
  3. ^ The 2006 AO 100, AlwaysOn website. Retrieved September 28, 2007.
  4. ^ Yahoo! Inc. - Press Release

External links[edit]