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Privately held company
FateAcquired by Yahoo![1]
FoundedJanuary 7, 2004; 15 years ago (2004-01-07)[2]
Defunct2007 (2007)[1]
HeadquartersSan Jose, California, U.S.
Key people
Gurbaksh Chahal (Co-Founder and CEO)
Krishna Subramanian (Co-Founder, Director of Marketing/PM and GM of New Business)[3]
ServicesUser targeted online advertising
Number of employees

BlueLithium is an online advertising network,[4] founded by Gurbaksh Chahal and Krishna Subramanian[5] in January 2004. Its service is intended to join behavioral targeting with advanced data analytics to improve campaign optimization over a global advertising network.

BlueLithium is headquartered in San Jose, California with offices in London, Paris, Minsk and across the United States. In 2006, BlueLithium was named Top Innovator of the Year by venture organization AlwaysOn.[6]

On September 4, 2007, Yahoo! announced the acquisition of BlueLithium for $300 million.[7][1]

BlueLithium is now known as Yahoo! Advertising.


  1. ^ a b c "Yahoo Buys BlueLithium, Dreaming of Network Dominance - ClickZ". ClickZ. 2007-09-05. Retrieved 2018-06-13.
  2. ^ " WHOIS, DNS, & Domain Info - DomainTools". WHOIS. Retrieved 2016-07-19.
  3. ^ Krishna Subramanian | Linkedin
  4. ^ For immediate release Archived January 10, 2008, at the Wayback Machine
  5. ^ Pioneers of Digital.
  6. ^ The 2006 AO 100, AlwaysOn website. Retrieved September 28, 2007.
  7. ^ "Yahoo! Inc. - Company Timeline". Wayback Machine. 2008-07-13. Archived from the original on 2008-07-13. Retrieved 2016-07-19.CS1 maint: BOT: original-url status unknown (link)

External links[edit]