"Boy with Luv" (Korean: 작은 것들을 위한 시; RR: Jageun geotdeureul wihan si,[A] literally "A Poem for Small Things"[3]) is a song recorded by South Koreanboy bandBTS, featuring American singer Halsey, as the lead single for their sixth extended play Map of the Soul: Persona. It was released on April 12, 2019 by Big Hit Entertainment.[4] The song's music video is the most viewed online music video in 24 hours, garnering over 74.6 million views within its first day of release. On June 24, 2019, Billboard announced that the song had been certified Platinum by the RIAA.[5] "Boy with Luv" currently holds the record for the song with the most music show wins after the 2000s in South Korea with 21 wins.[6]
On July 3, 2019, the Japanese version of the song was released as a double A-side single alongside an original Japanese track titled "Lights" under Universal Music Japan.[7]
Music video
The video for the song was released on April 12, 2019. It simultaneously obtained the records of fastest-liked video and fastest viewed video on YouTube, reaching 3 million likes in 2 hours and 78 million views within 24 hours of release, making it the most viewed YouTube video in the first 24 hours after its release, averaging about 860 views per second during that interval. Furthermore, it became the fastest video to reach 100 million views on YouTube, doing so in approximately one day and 10 hours.[8][9] On April 26, 2019, BigHit dropped another "Boy with Luv" music video titled "ARMY With Luv", including shots for ARMY, BTS' fanbase, and including more moments of Halsey.[10]
The director of the music video was Yong-Seok Choi from Lumpens, with Guzza, Jihye Yoon, & HyeJeong Park serving as assistant directors. The Director of Photography was Hyunwoo Nam of GDW, Gaffer was HyunSuk Song of Real lighting, and the Art Director was JinSil Park & BoNa Kim of MU: E. The Assistant Art Team consisted of YeMin Ahn, Lee Hyun young, and GyuHee Kim of MU: E. The Art PD was il ho, Techno Crane by Haksong Lee of Service Vision, & Show Light by Seung Keun Ma of A&T light. The Visual Creative consisted of Kim Sung Hyun, Lee Sun Kyoung, Kim Ga Eun, & Lee Hye Ri. The Performance Directing was done by Son Sungdeuk, Lee Byung-un, & Lee Doohwan. The Artist Management was done by Kim Shin Gyu, Kim Se Jin, Kim Dae Young, Kim Su Bin, Bang Min Wook, Lee Jung Min, An Da Sol, Park Jun Tae.[11]
Promotion
A trailer for the music video was released on April 7, 2019, with a 13-second clip of the song towards the end.[12] The teaser features Halsey working in a ticket booth before walking outside to find BTS sitting on a couch.[12] On April 10, 2019, a second teaser was released, featuring close-ups of the band.[13] The official music video was released on YouTube on April 12 at 6 PM KST.[14] The band performed the song for the first time on April 13, 2019, as the musical guests on Saturday Night Live (making them the first K-Pop Group to perform on the show) and performed it with Halsey at the 2019 Billboard Music Awards held on May 1, 2019. BTS started their Korean promotion on April 18, 2019, on M Countdown. They performed the song again to kick off Good Morning America's Summer Concert at New York's Central Park on May 15, 2019 with their 2016 single, Fire.[15] On May 16, 2019, BTS performed the song at The Late Show with Stephen Colbert.[16] On May 21, 2019, they performed the song at The Voice's finale.[17] On May 30, 2019, they also performed the song at Britain Got Talent's semi-final.[18]
Credits and personnel
Credits adapted from the liner notes of Map of the Soul: Persona.[19]
* Sales figures based on certification alone. ^ Shipments figures based on certification alone. ‡ Sales+streaming figures based on certification alone.
^The actual pronuciation is similar to [t͡ɕɐɡɯn kʌt̚dɯɾɯɭ wiβʷɐn ɕi]
References
^Sun, Mi-kyung (April 11, 2019). "방탄소년단, 오늘(12일) 새 앨범 전세계 동시 발표..할시⋅에드시런과 글로벌 협업[공식]" [BTS (12th) new album announced today, worldwide simultaneous release .. Global collaboration with Halsey · Ed Sheeran [Official]]. Osen (in Korean). Retrieved April 11, 2019.
^Jeong, An-ji (December 4, 2019), [2019 MAMA] 방탄소년단으로 시작해 방탄소년단으로 끝났다..대상 4개 포함 '9관왕' [종합] [[2019 MAMA] Started with BTS and ended with BTS. '9 Awards' with 4 Grand Prizes], Sports Chosun (in Korean), archived from the original on December 4, 2019, retrieved December 4, 2019
^Kim, Bo-ra (April 19, 2019). '뮤직뱅크' 방탄소년단, 컴백과 동시에 1위 "우리 아미 감사해"[종합] ['Music Bank' BTS, first place at the same time as making their comeback... "We are thankful to our ARMYs"]. Osen (in Korean). Retrieved April 20, 2019.{{cite web}}: CS1 maint: url-status (link)
^Hwang, Hye-jin (April 26, 2019). ‘뮤직뱅크’ 방탄소년단 1위→음악방송 5관왕 달성 "아미 사랑해"(종합) ['Music Bank' BTS #1 → Winning five music awards "I love you, Army." (Comprehensive)]. Newsen (in Korean). Retrieved April 29, 2019.{{cite web}}: CS1 maint: url-status (link)
^Bae, Hyo-joo (May 3, 2019). ‘뮤직뱅크’ 방탄소년단, 방송 출연 안해도 트와이스 꺾고 1위 ['Music Bank' BTS beats TWICE for 1st place even though they did not appear on TV broadcast]. Newsen (in Korean). Retrieved September 5, 2019.{{cite web}}: CS1 maint: url-status (link)
^Kim, Ful-bap (May 17, 2019). '뮤직뱅크' 방탄소년단, 출연 없이 1위…트와이스 꺾고 정상 [종합] ["Music Bank" BTS, No. 1 without appearing...Beat Twice [Comprehensive]]. TV Report (in Korean). Retrieved September 5, 2019.{{cite web}}: CS1 maint: url-status (link)
^Kwon, Se-hee (May 24, 2019). '뮤직뱅크' 방탄소년단, 위너 꺾고 '작은 것들을 위한 시' 1위 독주 ['Music Bank' BTS, beat WINNER and top 1st place with 'Boy with Luv']. TV Daily (in Korean). Retrieved September 5, 2019.{{cite web}}: CS1 maint: url-status (link)
^Kim, Na-Yul (June 14, 2019). [종합]'뮤직뱅크' 방탄소년단, 출연 없이 1위로 18관왕 달성..유노윤호 컴백 [[Comprehensive] 'Music Bank' BTS, 1st place without appearing 18 crowns achieved. Yunho's Comeback]. Herald POP (in Korean). Retrieved September 5, 2019.{{cite web}}: CS1 maint: url-status (link)
^Song, Hee-Hee (June 21, 2019). '뮤뱅' 방탄소년단, 1위+20관왕…레드벨벳·SF9·스키즈·레오 컴백 [종합] ['Music Bank' BTS, 20 1st place wins...Red Velvet, SF9, Stray Kids, Leo Comeback [Comprehensive]]. XportsNews (in Korean). Retrieved September 5, 2019.{{cite web}}: CS1 maint: url-status (link)
^Shin, Yeon-kyung (April 20, 2019). ‘쇼! 음악중심’ 방탄소년단, 컴백 동시에 1위 "아미 덕에 매일 행복해" ['Show! Music Core' BTS, first place at the same time as their comeback 'happy every day thanks to ARMY']. MK Sports (in Korean). Retrieved September 5, 2019.{{cite web}}: CS1 maint: url-status (link)
^Noh, Kyu-min (April 27, 2019). '음악중심' 방탄소년단 1위, 6관왕... "아미 氣 받아서 더 열심히 할 것" ["Music Core" BTS' No. 1 spot, 6 gold medals... "I'll work harder because of ARMY's energy."]. Ten Asia (in Korean). Retrieved September 5, 2019.{{cite web}}: CS1 maint: url-status (link)
^Park, Soo-jeong (May 11, 2019). 방탄소년단(BTS) '작은 것들을 위한 시', 뉴이스트·잔나비 꺾고 '음악중심' 1위 [BTS 'Boy with Luv' 1st on 'Music Core', beats Nu'est and Jannabi]. The Celuv (in Korean). Retrieved September 5, 2019.{{cite web}}: CS1 maint: url-status (link)
^Lee, Da-kyum (May 18, 2019). 방탄소년단, 박효신·트와이스 누르고 ‘음악중심’ 1위...12관왕 대기록 [BTS beat Park Hyo-shin and TWICE for Music Core #1...12 time winners]. Star Today (in Korean). Retrieved September 5, 2019.{{cite web}}: CS1 maint: url-status (link)
^Han, Hyunjeong (May 25, 2019). '음악중심' 방탄소년단 음방 15관왕 쾌거 ['Music Core' 15th win for BTS]. Star Today (in Korean). Retrieved September 5, 2019.{{cite web}}: CS1 maint: url-status (link)
^Choi, Hyun-Joo (June 1, 2019). '음악중심' 방탄소년단, 1위 '16관왕'..이하이·CLC 컴백[종합] ['Music Core' BTS, No. 1 '16th win'.. Lee Hi, CLC Comeback [Comprehensive]]. Star Today (in Korean). Retrieved September 5, 2019.{{cite web}}: CS1 maint: url-status (link)
^Kim, Na-hee (June 8, 2019). '음악중심' 방탄소년단, 출연 없이 1위 '17관왕'..산들·우주소녀 컴백 [종합] ['Music Core' BTS, '17th win' No. 1 without appearing..Sandeul and Cosmic Girls Comeback [Comprehensive]]. Osen (in Korean). Retrieved September 5, 2019.{{cite web}}: CS1 maint: url-status (link)
^Jang, Eun-song (April 25, 2019). '엠카' 방탄소년단, 1위 영광.."아미 너무너무 사랑"[★밤TView] [‘MCountdown’ #BTS, the glory of 1st place.. “ARMY, I love you very much” [★ Night TView]]. Star News (in Korean). Retrieved September 5, 2019.{{cite web}}: CS1 maint: url-status (link)
^Kim, Sae-byul (May 12, 2019). '인기가요' 방탄소년단 '작은 것들을 위한 시', 5월에도 1위 행진 ['Inkigayo' BTS 'Boy with Luv', marches to 1st place in May]. Sports Today (in Korean). Retrieved September 7, 2019.{{cite web}}: CS1 maint: url-status (link)
^Shin, Young-eun (May 19, 2019). '인기가요' 방탄소년단 1위…위너·EXID 컴백[종합] ['Inkigayo' BTS is No.1...WINNER and EXID comeback]. Star Today (in Korean). Retrieved September 7, 2019.{{cite web}}: CS1 maint: url-status (link)
^주간 인기상 [Melon Music Weekly Award] (Click on tab labelled '4월' at top of page to view winners for April, scroll up from '4.22' to view each successive week's winner). Melon.com (in Korean). Retrieved September 7, 2019.{{cite web}}: CS1 maint: url-status (link)
^"ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Select 16. týden 2019 in the date selector. Retrieved April 24, 2019.
^"ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 201916 into search. Retrieved April 24, 2019.