Citigold

Citigold
Company type	Subsidiary of Citigroup
Industry	Wealth Management
Founded	1984
Headquarters	New York, USA
Products	Investments
Website	www.citibank.com/us/cbna/citigold/

Citigold is a company whose target demographical group are wealthy upper-class investors, whose assets are worth no less than $150,000 or a similar value in the local currency. Launched in 1984, Citigold, a subsidiary of the multinational financial corporation Citigroup has high market capitalisation in the Middle East and Asia, and also operates in Australia and parts of North and South America.

Treasury securities
Structured Products
Savings Plans
Mutual Funds and Bonds
Deposits
Travel Planning arrangements
Investment strategy and news

Once a customer has agreed to start an account, usually they are assigned a relationship manager to handle their day-to-day banking needs and periodically update their portfolio holdings.

In a bid to lure private banking customers to their service, Citigold also has Citigold Select, which is aimed at individuals who can invest in the excess of US$500,000. Perks are probably the best at the Select level, where well-heeled customers can expect box seats at the Olympics, Omega watches, first class airfare, safaris and invitations to exclusive concerts for Citibank's best customers.

While Citigroup took advantage of its position as the first financial corporation to market this type of service, other banks have started their own High Net Worth Service to compete with them. Other notable competitors (they are known as the "Big Four" of the Wealth Management world) include:

ABN Amro's Van Gogh Preferred Banking
Standard Chartered's Priority Banking
HSBC Premier Banking

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