History and characteristics
Producer Clams Casino has been credited as pioneering the cloud rap sound as far back as 2010. The production of cloud rap music has been described as "hazy", often including "ethereal vocal samples" and the "aesthetics of bedroom electronic producers". In a 2010 article, Walker Chambliss presumed that the term was invented by music writer Noz while interviewing rapper Lil B, but the interview in question did not actually include the phrase. Cloud rap artists have been noted to employ "chant-like" vocal samples, as to create a "surreal" effect. According to Nico Amarca of Highsnobiety, the genre was initially defined by the use of "nonsensical catchphrases and Twitter baits", as to parody and embrace internet culture, from which it was created. Amarca also believed Yung Lean to have changed cloud rap through his "melancholic, dreamy rapping". According to FACT, the genre describes "pretty much any lo-fi, hazy rap that makes its way to the net". The genre garnered mainstream attention when rapper A$AP Rocky debuted in 2011. Cloud rap has gotten popular on the "blogosphere", but its general interest has waned.
ASAP Rocky's Live. Love. A$AP and Long.Live.A$AP have been described as cloud rap. Walker Chambliss, also known as Walkmasterflex, released 3 Years Ahead: The Cloud Rap Tape, which FACT described as defining for the genre.
List of artists
- A$AP Rocky
- Clams Casino
- Eric Dingus
- Main Attrakionz
- Cities Aviv
- Yung Lean
- Lil B
- Nacho Picasso
- Colly, Joe (29 March 2012). "Wiz Khalifa: Taylor Allderdice Album Review". Pitchfork. Retrieved 15 January 2014.
- Lindsay, Drew (July 1, 2016). "WHY LIL B IS ONE OF THE MOST INFLUENTIAL RAPPERS ALIVE". Paper. Retrieved June 28, 2017.
- Friedlander, Emilie; McDermott, Patrick D. (October 8, 2015). "A Recent History of Microgenres". The Fader.
- Marcus, Ezra (May 12, 2017). "Wave Music Is a Marketing Tactic, Not a Microgenre". Vice.
- Kramer, Kyle (June 3, 2016). "Collect This Rare Clams Casino and Lil B Interview About the New Clams Casino Album '32 Levels'". Noisey. Vice Media. Retrieved June 28, 2017.
- "The FACT Dictionary: How dubstep, juke, cloud rap and other genres got their names". Fact. 10 July 2013. Retrieved 4 May 2017.
- Amarca, Nico (25 June 2015). "Cloud Rap: The Spacey, Cyber-Born Hip-Hop Subgenre". Highsnobiety. Retrieved 11 July 2016.
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