Disney Channel (India)

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Disney Channel
DC 2014 hero.svg
Launched 17 December 2004
Network Disney Channels Worldwide
Owned by Disney India Media Networks
Picture format 576i (4:3 SDTV)
Country India
Language English
Hindi
Tamil
Telugu
Broadcast area India
Nepal
Sri Lanka[1]
Maldives[2]
Headquarters Mumbai, India
Sister channel(s) Bindass
Disney International HD
Disney Junior
Disney XD
Hungama TV
UTV Movies
UTV Action
Website disneychannel.disney.in
Availability
Satellite
Tata Sky Channel 659
Dish TV Channel 977
Reliance Digital TV Channel 603
Airtel Digital TV Channel 458
Sun Direct Channel 522
Videocon d2h Channel 505
Cable
Hathway Channel 410
Asianet Digital Channel 329
In Digital Channel 311
DEN Channel 428
IPTV
PEO TV Channel 61

Disney Channel India is an Indian television channel owned by the Indian division of The Walt Disney Company, specialising in television programming for children through original series, movies and third-party programming. The channel was officially launched on 17 December 2004.[3] Before the launch of the channel, a Disney-branded programming block used to air on Sony TV, known as "Disney Hour" and "Disney Mornings".

Disney Channel is available as a pay-TV channel on most cable and satellite TV providers. The channel is based in Mumbai, Maharashtra. It is the first kids' and teens' channel to cross 200+ GRPs for five years.[4]

Disney International HD[edit]

On 5 October 2017 The Walt Disney Company India officially announced the launch of Disney International HD on 29 October 2017. The channel is the exclusive home to live action Disney Channel original content such as K.C. Undercover, Liv and Maddie, Hannah Montana as well as Disney Channel Original Movies such as Teen Beach, Descendants and more. The channel will not have any animated content and thus, has been positioned as an "English GEC".[5]

This channel replaced Bollywood music channel Bindass Play.

Disney Junior[edit]

Playhouse Disney started airing in 2006, as a block on Disney Channel. On 4 July 2011, it was replaced by Disney Junior, which eventually became available as 24-hour channel focused on small kids. It is available on various DTH and cable operators in the country.

Programming[edit]

At first, the programming of the channel consisted of Disney's original shows imported from the US, such as Lizzie McGuire, That's So Raven, The Suite Life of Zack & Cody, Hannah Montana, Wizards of Waverly Place, Sonny with a Chance, The Suite Life on Deck, Jonas LA and Phineas and Ferb.

In 2006, the channel launched its first locally produced series called Vicky Aur Vetaal. Since then, the network's programming consisted of even more local productions such as Agadam Bagdam Tigdam, Dhoom Machaao Dhoom, Break Time Masti Time, Kya Mast Hai Life, and Ishaan. In 2010, an Indian version of Art Attack was produced and broadcast. Doraemon, a show that airs on sister channel Hungama TV, started to be aired on the channel in 2010. Many Doraemon movies have also been aired on the channel.

In 2011, Disney Channel India stopped airing American sitcoms and decided to make their own adaptations. Best of Luck Nikki, the Indian version of Good Luck Charlie, The Suite Life of Karan & Kabir (adaptation of The Suite Life of Zack & Cody), Disney Q Family Mastermind (adaptation of Mastermind), Shake It Up (the localised adaptation of the American Shake It Up series), and Oye Jassie (adaptation of Jessie) were produced for the network.

The channel rebranded in December 2014 with the new logo used internationally, with the exception of the logo colour being purple instead of blue, and had a strategy of showing family oriented shows in the weekend. The weekend strategy was called "Shanivaar, Ravivaar only for Parivaar".[6] The family shows started airing on 31 January 2015. In early 2016 the channel stopped producing local live action shows, and decided to focus on local animation instead.[7] In May 2018, it changed its logo colour to blue, as used internationally.

Criticism and controversy[edit]

The Government of Bangladesh banned the Indian feeds of Disney Channel and Disney XD in February 2013 as the show Doraemon was being broadcast in Hindi.[8] As the show first aired on sister channel Hungama TV, where it does not have an English audio track, Disney Channel aired the series in Hindi even if the English track was selected.

A lawmaker in Pakistan demanded a ban on the cartoon as a whole over fears that it might have a negative impact on children.[9] Similar concerns were raised in India by the Broadcasting Content Complaints Council (BCCC) of IBF.[10]

In Bhutan, the channel was removed due to most of its programming being aired in Hindi rather than in English. This was part of a uniformity plan.[11]

See also[edit]

References[edit]

  1. ^ "Disney readies to expand presence in Sri Lanka". Daily FT. 2 October 2013. Retrieved 15 January 2018. 
  2. ^ "Dhiraagu TV launches four Disney channels in the Maldives". Corporate Maldives. 29 December 2017. Retrieved 11 January 2018. 
  3. ^ "Disney channels to be available in four languages". 14 December 2004. Retrieved 16 August 2017. 
  4. ^ "Disney Channel scores a double century". www.bestmediaifo.com. Retrieved 2018-01-06. 
  5. ^ "Disney to launch English GEC HD on 29 Oct". Indian Television Dot Com. 5 October 2017. Retrieved 29 October 2017. 
  6. ^ "Disney Channel hopes to get the family in". www.afaqs.com. Retrieved 2018-01-06. 
  7. ^ "Focusing on local animation, Disney moves away from live-action shows". Television Post. 2016-04-18. Archived from the original on 2017-07-29. Retrieved 2018-01-06. 
  8. ^ "Govt slaps ban on Hindi-dubbed Doraemon telecast". bdnews24.com. Retrieved 2018-01-04. 
  9. ^ "Pakistan lawmaker calls for Doraemon ban to be fully implemented". 2017-12-30. Retrieved 2018-01-04. 
  10. ^ "Broadcast regulator wakes up to Doraemon kid mind jammer". The Times of India. Retrieved 2018-01-04. 
  11. ^ "BICMA approves 56 channels for uniformity – KuenselOnline". www.kuenselonline.com. Retrieved 2018-01-14.