|1st President of Nintendo|
23 September 1889 – 1929
|Preceded by||Position established|
|Succeeded by||Sekiryo Kaneda|
|Born||22 November 1859|
|Died||1 January 1940 (aged 80)|
|Cause of death||Stroke|
|Spouse||Koma Honda (m. 1881)|
|Children||Sada (b. 1887)|
|Known for||Founder of Nintendo|
Fusajirō Yamauchi (山内 房治郎, Yamauchi Fusajirō, 22 November 1859 – 1 January 1940), born Fusajirō Fukui (福井 房治郎), was a Japanese entrepreneur who founded the company that is now known as Nintendo. Yamauchi lived in Kyoto, Japan and had a wife and a daughter, Tei Yamauchi, who later married Sekiryo Kaneda.
Fusajiro Fukui was born on 22 November 1859, as the oldest son of Sosuke Fukui. Working at Haiko Cement Company, Fukui would receive the surname Yamauchi upon being adopted by Naoshichi Yamauchi in 1872.
On 23 September 1889, Fusajiro Yamauchi opened the first Hanafuda (flower cards) card shop called "Nintendo Koppai", during a time when the Japanese government was banning playing cards from the hands of the public, due to them being tied to gambling, with the exception of Yamauchi's playing cards. he rapidly began expanding and opened another card shop in Osaka. He later went on to create more card games.
Retirement and death
Fusajiro departed from the company in 1929, leaving his son-in-law Sekiryo Kaneda (whose name had changed to Sekiryo Yamauchi) in charge of the company. Fusajiro remained uninvolved in the business for the remainder of his life until he died of a stroke on January 1, 1940, in Kyoto. Fusajiro's great-grandson, Hiroshi Yamauchi, took over Nintendo in September 1949 and ran the company for 53 years, transforming it from a card game company into a multibillion-dollar video gaming company and global conglomerate.
- "History" (in Japanese). Haiko. Retrieved 2 May 2021.
- "灰孝本店と任天堂の基礎を築いた山内房治郎（山内一正さん）" (in Japanese). City of Kyoto. 13 December 2017. Archived from the original on 7 January 2019. Retrieved 2 May 2021.
- "Hanafuda". Encyclopædia Britannica. Retrieved 22 February 2019.
- "N-Sider.com: Nintendo History Lesson". 31 January 2009. Archived from the original on 31 January 2009. Retrieved 22 September 2018.
- "Fusajiro Yamauchi - NNDB". NNDB. 2014. Retrieved 6 March 2016.
- "Fusajiro Yamauchi - Founder of Nintendo". Classic Gout.com. 10 April 2012. Retrieved 5 August 2012.
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