GK Reid

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GK Reid is an American creative director, executive producer fashion stylist and designer, best known for his work with celebrities from Anne Hathaway to David Bowie and Lady Gaga, and for his creative direction and fashion design for award-winning film and celebrity projects.[1] He was raised in India, then moved to New York.[2]


In London Isabella Blow inspired him to pursue his passion for styling and design, and in New York "David Bowie and Iman taught me so much about genuine awareness of being in the now and turning that into the work we are doing and the craft [2]".

GK Reid is known for his work with numerous magazines including V Magazine, Harper's Bazaar, "New York Times magazine", Vanity Fair, GQ, Interview, Flaunt, Vogue, Rolling Stone, and i.D. and has styled numerous ad campaigns for L'Oreal, Pepsi, Hugo Boss [3] and fashion shows.[4]

He works as wardrobe designer, production designer, and/or creative director on commercials, music videos and films. His work won 2 Gold Lions at Cannes Advertising Festival for Digital Death/TBWA for a video and stills campaign against AIDS in which he styled the world's top stars from Alicia Keys to Usher.[5] His work also won the top 4 awards at the Fashion Film Festival La Jolla at the Museum of Contemporary Art San Diego, including "Best Picture" for his work as Executive Producer and "Best Fashion" for his work as Costume Designer, and won "Best of Fest" at the Princeton Film Festival 2015, for "Legend of Lady White Snake" sponsored by MAC. GK Reid's designs for the film were exhibited in the windows of Barney's New York,[2] at the Fashion Institute of Technology NY and at The Lincoln Center NY. The film was shown at SHOWstudio Cabinet London, the Pompidou Center Paris, the Australian Center for the Moving Image and the Lincoln Center.[6]

Reid has worked with photographers/directors Peter Lindbergh, Inez van Lamsweerde and Vinoodh Matadin, Matthew Rolston[7] Markus Klinko and Indrani, Anthony Mandler, Michael Haussman, James Mangold, Diane Martel[8] David LaChappelle[5] Floria Sigismondi [9] and in front of the camera with Steven Klein and Mario Testino.[2]

His commercial clients include L'Oreal, Barney's New York, DeBeers, Hugo Boss, Shiseido, MAC, Puma, Nike and Pepsi.[1]


Reid has received much press for his work. GK appeared on VH1's "The Short List" as an expert on Lady Gaga's style.[10] He was one of the main subjects of the Bravo docu-series Double Exposure. Bravo follows him as he works closely with celebrities to express their inner selves through fashion that he finds around the world, and he is also cited as "the voice of reason" who keeps photo shoots and films on track. Double Exposure airs in the US on Bravo, and in over 100 countries around the world including Australia, Brazil, Mexico, Costa Rica, China, India, Thailand, Denmark, Canada and others.[11][12][13]

Special Projects[edit]

GK Reid styled and designed fashions and accessories for Lady Gaga, for a series of photographs in homage to Hello Kitty, for Lady Gaga's The Fame Deluxe edition, Lady Gaga's "Book of Gaga" 2009, and for Hello Kitty's 35th anniversary campaign, photographed by Markus Klinko and Indrani. Reid designed a "dress completely made from toy versions of the cartoon-style cat"[14] in only 2 hours.[15] As well as shoes from lip glosses. This shoot and Reid's creation of the gown for Gaga is the subject of an episode of American fashion television series Double Exposure, on Bravo which has aired in over 100 countries, and the outfit was spoofed on the TV show Glee.[16]

GK Reid designed fashions for and styled Daphne Guinness for fashion magazines including the London Sunday Times, the New York Times Magazine,[17] Muse Magazine [18] the Observer, for the ad campaign for Daphne Guinness' Barneys New York window performance art piece,[19] and for the film "The Legend of Lady White Snake: A Fashion Tribute to Alexander McQueen".[20] These are featured in the "Daphne Guinness Exhibition" at the Museum at the Fashion Institute from September through January 2012, and in her book "Daphne Guinness."[21] Reid was executive producer, production designer and wardrobe designer on the film "Legend of Lady White Snake"[22] which won "Best Fashion," "Best Visual Effects," "Best Director" and "Best Film" at the world's largest Fashion Film Festival at La Jolla, Museum of Contemporary Art San Diego.[23]

GK styled Rihanna's album covers for "Good Girl Gone Bad" and "Umbrella".[3] Reid has styled Anne Hathaway,[24] Katie Holmes, Eva Mendes, Julianne Moore, Mary J. Blige, Lindsay Lohan,[25][26] and supermodels Naomi Campbell and Iman for magazine covers.[27]

In 2004 GK was the creative director of a collaboration with author Neil Gaiman and artist Yoshitaka Amano in collaboration with David Bowie and Iman as sci-fi characters, for "The Return of the Thin White Duke" a portion of which was published in [V Magazine].[28]

He has styled and designed fashions for Jennifer Lopez for her album covers, music videos, and Billboard cover, Beyoncé for campaigns including L'Oreal, Britney Spears for music videos,[29] Kim Kardashian, Alicia Keys, Janelle Monáe, Jaden Smith and Willow Smith,[30] Carla Bruni-Sarkozy. Reid is responsible for Mariah Carey's style transformation for her best-selling album The Emancipation of Mimi and styled her perfume commercial directed by Peter Lindbergh. GK Reid has styled Tim Gunn for the cover of his book "Tim Gunn: A Guide to Quality Taste and Style",[31] Ryan Seacrest, Kanye West, Usher, Elijah Wood,[32] Val Kilmer, Puff Daddy for music videos, and David Bowie for several album covers and magazines including covers of Rolling Stone and GQ.[33] Reid was executive producer and styled David Bowie's music video for "Valentine's Day."[34]

GK was executive producer of the Pepsi short film "Crescendo" [35] featuring music by Jetta produced by Pharrell Williams, set in Rajasthan India, and described by Kyle Hodge of Complex Magazine as "A fun, colorful journey intertwining realism and fantasy through the streets of...India."[36]

GK was executive producer for "Girl Rising India -- Woh Padhegi, Woh Udegi" film and campaign with Priyanka Chopra, Amitabh Bachchan, Freida Pinto, Alia Bhatt, Kareena Kapoor, Parineeti Chopra, Nandita Das, Madhuri Dixit and Sushmita Sen[37][38] all of whom GK also designed the fashions for and styled.[39]


  1. ^ a b "La Jolla Fashion Film Festival: industry Q&As - Leading up to the La Jolla Fashion Film Festival La Jolla Today has featured several interviews with professionals in the fashion and film industries. Check out these Q&As with leading experts in fas...". 
  2. ^ a b c d Lookbooks. "LOOKBOOKS - News - Interview: Stylist GK Reid and Designer Hogan McLaughlin". 
  3. ^ a b "GK Double Exposure - GK Reid - GK Reid Pictures, Biography, News". Poptower.com. Retrieved 2010-02-27. 
  4. ^ Grannum, Tricia : (2009-09-21). "Mercedes-Benz Fashion Week". Exude Magazine. 
  5. ^ a b Feitelberg, Rosemary (7 February 2012). "Daphne Guinness and 'The Legend of Lady White Snake'". 
  6. ^ "IDEASHARE: Photographer & Filmmaker Indrani Pal-Chaudhuri to speak at IDEASHARE.". 17 February 2014. 
  7. ^ "Gk Reid Official - HOME". 
  8. ^ Life & Style : (2009-10-20). "Life & Style exclusive: Britney's video director speaks". Archived from the original on 2009-11-24. 
  9. ^ "WATCH IT: Ellie Goulding "Anything Could Happen" (Floria Sigismondi, dir.)". 
  10. ^ "10 Craziest Lady Gaga Fashion Moments". 30 July 2010 – via IMDb. 
  11. ^ GK Reid :. "Double Exposure - Bios - GK Reid | Bravo TV Official Site". Bravotv.com. Retrieved 2010-02-27. 
  12. ^ Frankel, Daniel : (2009-03-05). ""Bravo renews 'Shear Genius' Cable network greenlights "Double Exposure."". Variety. 
  13. ^ Chic and Untroubled : (2009-03-16). "GK Reid, Double Exposure, Bravo's New Reality Show". 
  14. ^ The Independent : (2009-11-04). "Lady Gaga and Hello Kitty team up for styling extravaganza". London. 
  15. ^ Leon, Sarah (2010-07-14). "Quote Unquote – Fast Fashion". The New York Times. 
  16. ^ "Exclusive Details of Lady Gaga's Hello Kitty Shoot". 21 July 2010. 
  17. ^ Eolin, Sara. "Daphne Guinness Exhibit at FIT", September 13, 2011
  18. ^ "Daphne Guinness Portrait," Muse Magazine, December 2011
  19. ^ Perez Hilton, May 3, 2011, Daphne Guinness for Barney's New York", cocoperez.com, September 29, 2011
  21. ^ Steele, Valerie and Daphne Guinness. "Daphne Guinness". Yale University Press, 2011.
  22. ^ "Daphne Guinness - myth, legend, icon, real : A post-postmodern fable, inspired by China's...". 
  23. ^ "Bravo Goes Behind The Lens Of Celebrity Photography Duo in New Docu-Series "Double Exposure"". 11 February 2010. 
  24. ^ The Insider : (2009-04-17). "Anne Hathaway, Photo Icon". ,
  25. ^ "Lindsay Lohan's Over Double Exposure". CocoPerez.com. 2009-09-30. Retrieved 2010-02-27. 
  26. ^ "Lindsay Lohan: New 6126 Leggings Ad Campaign Pics! - David Bowie, Celebrity Gossip". Showhype.com. Retrieved 2010-02-27. 
  27. ^ Bowie, David, Fran Lebowitz, Peter Beard, Iman, et al. I am Iman. Universe, 2001.
  28. ^ "Neil Gaiman on his love for David Bowie" by Christopher Borrelli, Chicago Tribune
  29. ^ New York Post : (2009-10-20). "Britney Spears done with junk food". 
  30. ^ http://kimili.com, Michael Bester -. "Keep a Child Alive - Buy Life". 
  31. ^ Gunn, Tim, and Kate Moloney. Tim Gunn: A Guide to Quality, Taste & Style. Abrams Image, 2007
  32. ^ http://www.Buylife.com, September 28, 2011
  33. ^ Robert Seidman (February 11, 2010). "Bravo Goes Behind the Lens of Celebrity Photography". 
  34. ^ "David Bowie's Valentine's Day Video Isn't all that Romantic", Kia Makarechi, July 16, 2013.
  35. ^ "Kolkata-Born Photographer Uses Football To Empower Girls In India". Huffington Post. 2014-09-16. 
  36. ^ http://www.complex.com/music/2014/09/pepsi-presents-jetta-crescendo-directed-by-indrani
  37. ^ Speaker, Shinjini Das Keynote; Personality, Media (8 September 2015). "I Am Girl Rising". 
  38. ^ "Bengali girl directs Priyanka Chopra's 'Girl Rising' film - Times of India". 
  39. ^ "Bengal fabrics get the global touch - Times of India". 

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