Hugo Boss

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Hugo Boss
Traded as FWBBOSS
Industry Clothing
Founded 1924 by Hugo Boss
Headquarters Metzingen, Germany
Key people
  • Mark Langer, CEO, Bernd Hake
  • Michel Perraudin, Chairman
Products High-fashion
Revenue €2.809 billion[1] (2015)
€447.7 million[1]
Profit €319.3 million[1] (2015)
Total assets €1.800 million[1]
Total equity €955.7 million[1]
Number of employees
90.08% Free Float
7.95% Marzotto Family
1.97% Own shares

Hugo Boss AG, often styled as BOSS, is a German luxury fashion house. It was founded in 1924 by Hugo Boss and is headquartered in Metzingen, Germany. Originally focusing on uniforms, it was a supplier for Nazi Party organizations both before and during World War II. After the war and the founder's death in 1948, Hugo Boss started to turn its focus from uniforms to men's suits. The company went public in 1985 and introduced a fragrance line that same year, added mens and womenswear diffusion lines in 1997, a full women's collection in 2000 as well as children's clothing in 2008/2009, and has since evolved into a major global fashion house with more than 1,100 company-owned retail stores worldwide (2016).


1933 Ad placed by Hugo Boss for National Socialist uniforms, work- sports- and rainwear.

In 1923, Hugo Boss founded his own clothing company in Metzingen, a small town south of Stuttgart, where it is still based. In 1924 he started a factory along with two partners. The company produced shirts, jackets, work clothing, sportswear and raincoats. Due to the economic climate of Germany at the time, Boss was forced into bankruptcy. In 1931, he reached an agreement with his creditors, leaving him with six sewing machines to start again.[2]

That same year, he became a member of the Nationalsocialistic German Workers Party, receiving the membership number 508,889, and a sponsoring member ("Förderndes Mitglied") of the Schutzstaffel (SS). He also joined the German Labour Front in 1936, the Reich Air Protection Association in 1939, and the National Socialist People's Welfare in 1941.[citation needed] After joining these organizations, his sales increased from 38,260 RM ($26,993 U.S. dollars in 1932) to over 3,300,000 RM in 1941.[citation needed] His profits also increased in the same time period from 5,000 RM to 241,000 RM.[citation needed] Though he claimed in a 1934–35 advertisement that he had been a "supplier for National Socialist uniforms since 1924", it is probable that he did not begin to supply them until 1928 at the earliest.[citation needed] This is the year he became a Reichszeugmeisterei-licensed supplier of uniforms to the Sturmabteilung (SA), Schutzstaffel, Hitler Youth, National Socialist Motor Corps, and other party organizations.[citation needed]

By the third quarter of 1932, the all-black SS uniform was designed by SS members Karl Diebitsch (artist) and Walter Heck (graphic designer). The Hugo Boss company was also one of the companies that produced these black uniforms for the SS. By 1938 the firm was focused on producing Wehrmacht uniforms and later also uniforms for the Waffen-SS.[3]

During the Second World War Hugo Boss employed 140 forced laborers, the majority of them women. In addition to these workers 40 French prisoners of war also worked for the company briefly between October 1940 - April 1941. According to German historian Henning Kober, the company managers were fervent National Socialists who were all great admirers of Adolf Hitler. In 1945 Hugo Boss had a photograph in his apartment of him with Hitler, taken at Hitler's Obersalzberg retreat.[4] The Hugo Boss company was one of 15,000 clothing companies that produced uniforms for Germany.[3]

Because of his early NS Party membership, his financial support of the SS and the uniforms delivered to the National Socialist German Workers Party, Boss was considered both an "activist" and a "supporter and beneficiary of National Socialism". In a 1946 judgment he was stripped of his voting rights, his capacity to run a business, and fined "a very heavy penalty" of 100,000 DM ($70,553 U.S. dollars).[5] However, Boss appealed, and he was eventually classified as a ‘follower’, a lesser category, which meant that he was not regarded as an active promoter of National Socialism.[3]

He died in 1948, but his business survived.

As a result of the ban on Boss being in business, his son-in-law Eugen Holy took over ownership and running of the company. In 1950, after a period supplying work uniforms, the company received its first order for men's suits, resulting in an expansion to 150 employees by the end of the year. By 1960 the company was producing ready made suits. In 1969, Eugen retired, leaving the company to his sons Jochen and Uwe, who began international development. In 1970, the first Boss branded suits were produced, with the brand becoming a registered trademark in 1977. This was followed by the start of the company's long association with motorsport, sponsoring Formula One driver Niki Lauda, and later the McLaren Racing team.

In 1984, the first Boss branded fragrance appeared. This helped the company gain the required growth for listing on the Frankfurt Stock Exchange the following year. The brand entered the world of golf by sponsoring Bernhard Langer in 1986 and entered the world of tennis by sponsoring the Davis Cup in 1987. In 1989, Boss launched its first licensed sunglasses. Later that year, the company was bought by a Japanese group.[6]

After the Marzotto textile group acquired a 77.5% stake for $165,000,000 in 1991,[6][7] the Hugo and Baldessarini brands were introduced in 1993. In 1995 the company launched its footwear range, the first in a now fully developed leather products range across all sub-brands. A partnership with the Solomon R. Guggenheim Foundation was launched in 1995, resulting in the Hugo Boss Prize, an annual $100,000 stipend in modern arts presented since 1996.

Recent history[edit]

Hugo Boss Store in Brisbane, Australia

In 2005, Marzotto spun off its fashion brands into the Valentino Fashion Group, which was then sold to Permira private equity group. In March 2015 Permira announced plans to sell the remaining shareholding of 12%. Since the Exit by Permira, 91% of the shares floated on the Börse Frankfurt and the residual 2% held by the company. 7% of the shares owns the Marzotto Family. Hugo Boss has at least 6,102 points of sale in 124 countries. Hugo Boss AG directly owns over 364 shops, 537 monobrand shops, and over 1,000 franchise-owned shops.[6]

In 2009, BOSS Hugo Boss was by far the largest segment, consisting of 68% of all sales. The remainder of sales were made up by BOSS Orange at 17%, BOSS Selection at 3%, BOSS Green at 3% and HUGO at 9%.[8]

In 2010, the company had sales of $2,345,850,000 and a net profit of $262,183,000,[6] with royalties of 42% of total net profit.[6]

In June 2013, Jason Wu was named artistic director of Boss Womenswear.[9][10]


In March 2010, Hugo Boss was boycotted by actor Danny Glover for the company's plans to close the plant in Brooklyn, Ohio after 375 employees of the Workers United Union reportedly rejected Hugo Boss proposal to cut the workers' hourly wage 36% from $13 an hour to $8.30.[11] After an initial statement by CFO Andreas Stockert saying the company had a responsibility to shareholders and would move suit manufacturing from Ohio to other facilities in Turkey, Bulgaria, and Romania,[12] the company capitulated to the boycott and cancelled the project.[13] Plans to close the plant again in April 2015 also failed.[14][15]

In September 2015, Hugo Boss (UK) was fined £1.2m in relation to the death in June 2013 of a child who died four days after suffering fatal head injuries at its store in Bicester, Oxfordshire.[16] The four-year-old boy had been injured when a steel-framed fitting-room mirror weighing 120 kg (250 lb) fell on him. Oxford Crown Court had earlier been told that it had "negligently been left free-standing without any fixings"[16] and the coroner had said that the death was an "accident waiting to happen".[17] In June 2015, Hugo Boss (UK) had admitted its breach of both the Health and Safety at Work Act 1974 and Management of Health and Safety at Work regulations 1999.[18] The company’s legal representative said: "The consequence of this failing is as awful as one could reasonably imagine. Since the day of the accident Hugo Boss has done all it can, first to acknowledge those failings, to express genuine, heartfelt remorse and also demonstrate a determination to put things right and ensure there cannot be a repeat of what went wrong".[18]


Boss Bottled, a fragrance launched in 1998.[19]

There are two core brands, Boss and Hugo. The ranges are:

  • BOSS, which includes both men's wear (1970) and women's wear (2000).
  • BOSS Orange, which includes both men's wear (1999) and women's wear (2005). This line was relaunched in 2010 as denim based casual wear.
  • BOSS Green, which was previously known as Boss Sport, includes golf-style active clothing in both men's wear (2003) and women's wear (2010)
  • HUGO, which includes both men's wear (1993) and women's wear (1998).

Products are manufactured in a variety of locations, including the company's own production sites in: Metzingen, Germany; Morrovalle, Italy; Radom, Poland; Izmir, Turkey; and Cleveland, United States.[20]

Hugo Boss has invested in technology for its made-to-measure program, using machines for almost all the tailoring traditionally made by hand.[21]

Hugo Boss has licensing agreements with various companies to produce Hugo Boss branded products. These include agreements with Samsung, HTC and Huawei to produce mobile phones; C.W.F. Children Worldwide Fashion SAS to produce children's clothing; Shiseido and Procter & Gamble Prestige to produce fragrances and skincare;[22] Movado to produce watches;[23] and Safilo to produce sunglasses and eyewear.[24]

See also[edit]


  1. ^ a b c d e f "Hugo Boss Annual Report 2015". Hugo Boss. 
  2. ^ Roman, Köster (2011). Hugo Boss, 1924-1945: Die Geschichte einer Kleiderfabrik zwischen Weimarer Republik und "Drittem Reich" (in German). Germany: C.H.Beck. p. 31. ISBN 978-3406619922. 
  3. ^ a b c Köster, Roman. "Hugo Boss, 1924-1945. A Clothing Factory Du ring the Weimar Republic and Third Reich" (PDF).  External link in |website= (help)
  4. ^ Kober, Henning (July 29, 2001). "Über den Umgang mit Zwangsarbeiterinnen bei Boss". Metzinger Zwangsarbeit (in German). Retrieved January 1, 2011. 
  5. ^ Timm, Elisabeth (April 18, 1999). "Hugo Ferdinand Boss (1885–1948) und die Firma Hugo Boss" (PDF). Metzingen Zwangsarbeit (in German). Retrieved December 31, 2010. 
  6. ^ a b c d e Chevalier, Michel (2012). Luxury Brand Management. Singapore: John Wiley & Sons. ISBN 978-1-118-17176-9. 
  7. ^ "Marzotto S.p.A.". The New York Times. November 2, 1991. Retrieved January 1, 2011. 
  8. ^ "Results of Operations in Fiscal Year 2009". Hugo Boss AG. Retrieved February 13, 2011. 
  9. ^ Lance Richardson, Hugo Boss' Jason Wu breaks the rules and goes from success to success June 30, 2016
  10. ^ Harper's Bazaar', HOW JASON WU BECAME HUGO BOSS'S NEW LEADING MAN: The designer opens up about taking over the reigns at Boss. Christine Whitney, May 20, 2015
  11. ^ Glover, Danny (March 7, 2010). "Glover: Help Ohio Plant, Shun Hugo Boss At Oscars". Associated Press. Retrieved January 1, 2011. 
  12. ^ Hugo Boss to move US factory production to Romania, Bulgaria, Turkey, trade union says
  13. ^ Covert, James (April 24, 2010). "Stars' factory crusade shows Hugo who's 'Boss'". the New York Post. Retrieved January 1, 2011. 
  14. ^ Perkins, Olivera (December 2, 2014). "Hugo Boss says it will close Cleveland area plant in 2015, but unions ready to fight it — again". The Plain Dealer. Retrieved December 9, 2014. 
  15. ^ Perkins, Olivera (March 20, 2015). "Hugo Boss plant will stay open with new owners, saving 160+ jobs". The Plain Dealer. 
  16. ^ a b "Hugo Boss fined £1.2m over Bicester Village mirror death". BBC News Online. 4 September 2015. Retrieved 5 September 2015. 
  17. ^ "Bicester Hugo Boss store admits charges over boy's mirror death". BBC News Online. 3 June 2015. Retrieved 5 September 2015. 
  18. ^ a b Press Association (3 September 2015). "Hugo Boss faces huge fine over toddler's death in store". The Guardian. Retrieved 5 September 2015. 
  19. ^ "Boss Bottled (1988)". Basenotes. Retrieved January 7, 2012. 
  20. ^ "HUGO BOSS AG Organisational Structure". Hugo Boss AG. Retrieved February 13, 2011. 
  21. ^ NILS BINNBERG, Techno tailor: Boss is revolutionising the made-to-measure suit 11 April 2017
  22. ^ " HUGO BOSS: fragrances, contemporary design, design competition". Retrieved February 13, 2011. 
  23. ^ "Movado Group Inc.". Retrieved February 13, 2011. 
  24. ^ "Safilo Group S.p.A/". Retrieved February 13, 2011. 

External links[edit]