Growl (song)

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"Growl"
Single by Exo
from the album Growl
Released August 5, 2013 (2013-08-05)
Format
Recorded 2013
Genre
Length 3:27
Label S.M. Entertainment
Songwriter(s) Hyuk Shin, DK, Jordan Kyle, John Major, Jarah Gibson
Exo Korean and Chinese singles chronology
"Wolf"
(2013)
"Growl"
(2013)
"Miracles in December"
(2013)
"Wolf"
(2013)
"Growl"
(2013)
"Miracles in December"
(2013)

"Growl" (Korean: 으르렁; Chinese: 咆哮) is a song recorded by South Korean boy band Exo for the repackaged edition of their first studio album XOXO. It was released in Korean and Chinese by S.M. Entertainment on August 5, 2013. The song is known as Exo's breakthrough single, having sold over two million copies.

Release and promotion[edit]

Exo performing "Growl" during SM Town Live World Tour IV in Seoul, August 2014

Composed by Hyuk Shin, DK, Jordan Kyle, John Major and Jarah Gibson, "Growl" is described as a dance-pop song with contemporary R&B and funk influences. After its release was announced, a video filming the group practicing the song's choreography was leaked online on July 27. Exo began performing the song on South Korean music TV shows on August 1 before it was officially released together with the album on August 5, 2013. They also performed the song on several Chinese TV shows.

The song was performed during the closing ceremony for the 2018 Winter Olympics in Pyeongchang, along with their 2017 song "Power".[2]

Music videos[edit]

The Korean and Chinese music videos for "Growl" were released on August 1, 2013, four days ahead of the song itself. They exclusively feature Exo's performance of the song at a dimly lit warehouse and utilized the one shot style, appearing to have been filmed in a single take. Another set of music videos for the song, filmed at a different location, were released on August 20, 2013.

Reception[edit]

Music charts[edit]

"Growl" reached number 2 on South Korea's Gaon Digital Chart, as well as number 3 on the Billboard Korea K-Pop Hot 100 and World Digital Songs charts.[3][4][5] The song also won first place 14 times in total on South Korean music TV shows.

Describing it as "the crown jewel in EXO's fantastic 2013", Billboard picked "Growl" as the best K-pop song of 2013.[6] It was named Song of the Year at the 2013 Melon Music Awards and KBS Song Festival. The song is Exo's best-selling single to date, having accumulated over two million downloads.

Public reception[edit]

In July 2017, defectors from North Korea stated Exo has some popularity in North Korea, although people have to listen to them in secret and don't know what the members look like, and Growl in particular is used as a confession song amongst youth to confess to one's crush due to the lyrics.[7][8]

Accolades[edit]

Critic/Publication List Rank Ref.
Billboard The 20 Best K-Pop Songs of 2013 1 [9]
The 10 Greatest K-Pop Choruses of the 21st Century 10 [10]
Dazed Top 10 K-Pop Songs of 2013 2 [11]

Charts[edit]

Sales[edit]

Region Sales(2013-2015)
South Korean Download Chart (Gaon)[13] 2,026,000

References[edit]

  1. ^ "20 Best K-Pop Songs of 2013: K-Town Picks". Billboard. December 23, 2013. Archived from the original on December 28, 2013. 
  2. ^ "K-pop acts CL, EXO wow at Pyeongchang Winter Olympics closing ceremony Read more at https://www.channelnewsasia.com/news/lifestyle/k-pop-acts-cl-exo-wow-at-pyeongchang-winter-olympics-closing-9990946". Channel NewsAsia. 26 Feb 2018. Retrieved 26 February 2018.  External link in |title= (help)
  3. ^ a b "Gaon Digital Chart - Week 33, 2013". Gaon Chart (in Korean). Korea Music Content Industry Association. Retrieved January 5, 2017. 
  4. ^ a b "Korea K-Pop Hot 100 - September 7, 2013". Billboard. Prometheus Global Media. Retrieved January 4, 2017. 
  5. ^ a b c "World Digital Songs - August 24, 2013". Billboard. Prometheus Global Media. Retrieved January 4, 2017. 
  6. ^ "20 Best K-Pop Songs of 2013: K-Town Picks". Billboard. Prometheus Global Media. December 23, 2013. Retrieved January 5, 2017. 
  7. ^ "EXO's 'Growl' is popular in North Korea and used as a confession song". Allkpop. 6Theory Media. July 29, 2017. Retrieved December 2, 2017. 
  8. ^ "'이제 만나러 갑니다' 엑소 북한서도 대세 "'으르렁'최고 인기"". Naver (in Korean). Naver. July 29, 2017. Retrieved December 2, 2017. 
  9. ^ "20 Best K-Pop Songs of 2013: K-Town Picks". Billboard. Prometheus Global Media. December 23, 2013. Retrieved January 5, 2017. 
  10. ^ "The 10 Greatest K-Pop Choruses of the 21st Century". Billboard. Prometheus Global Media. April 28, 2017. Retrieved March 14, 2018. 
  11. ^ Glasby, Taylor (December 10, 2013). "Top 10 K-Pop Songs of 2013". Dazed. Retrieved March 14, 2018. 
  12. ^ "Gaon Digital Chart - 2013". Gaon Chart. Korea Music Content Industry Association. Retrieved January 4, 2017. 
  13. ^ Cumulative sales for "Growl":

External links[edit]