Healthy Choice

Healthy Choice is the name of a brand of refrigerated and frozen foods owned by ConAgra Foods. According to ConAgra's official corporate history, it came into being after then-ConAgra CEO Charles "Mike" Harper suffered a heart attack in 1985. Forced to dramatically alter his diet, he came up with the idea of a line of healthier frozen foods.^[1]

ConAgra now sells a broad array of dishes through its Healthy Choice brand, including frozen dinners, side dishes, cold cuts and other meats, canned soups, ice cream, bread, pasta sauce, and even popcorn.

In April 2009, ConAgra reintroduced Healthy Choice's line of frozen meals along with new products, including a line of All Natural Entrees. To promote the changes, Healthy Choice spent between $90 million to $100 million on a multimedia campaign that includes advertisements with actress Julia Louis-Dreyfus featured in commercials directed by Christopher Guest. Other rebranding efforts included new packaging designs.^[2]

In Canada, Healthy Choice is a brand of Beatrice Foods Canada Ltd., a division of Parmalat. In Australia, McCain Foods, a Canadian company, owns the Healthy Choice name.

References

^ Trish Hall (26 February 1992). "How a Heart Attack Changed a Company". The New York Times. Retrieved 14 December 2012. {{cite journal}}: Cite journal requires |journal= (help)
^ Stuart Elliott (2 April 2009). "Healthy Choice Tries a Humor Campaign". The New York Times. Retrieved 14 December 2012.

External links

Healthy Choice - brand website
SpokespersonWanted.com - commercials website
McCain Healthy Choice - Australian Brand website

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[1] Trish Hall (26 February 1992). "How a Heart Attack Changed a Company". The New York Times. Retrieved 14 December 2012. {{cite journal}}: Cite journal requires |journal= (help)

[2] Stuart Elliott (2 April 2009). "Healthy Choice Tries a Humor Campaign". The New York Times. Retrieved 14 December 2012.

[1]

[2]

v t e Conagra Brands
Brands and divisions	Act II Andy Capp's Angie's Kettle Corn Armour Star Banquet Bertolli ¹ Birds Eye ² Blue Bonnet Chef Boyardee Crunch 'n Munch David Sunflower Seeds Del Monte ³ Egg Beaters Fiddle Faddle Gulden's Healthy Choice Hebrew National Hunt's Hunt's Snack Pack Jiffy Pop Kid Cuisine La Choy Libby's Manwich Marie Callender's Orville Redenbacher's P.F. Chang's PAM Parkay Poppycock Reddi-Wip Ro-Tel Ry-Krisp Slim Jim Swanson ¹ Swiss Miss Thanasi Foods Van Camp's Wolf Brand Chili
Acquisitions	Beatrice Foods International Home Foods Lincoln Snacks Company Pinnacle Foods Ralcorp Thanasi Foods
¹ Frozen foods only ² U.S. only ³ Canada and Mexico Category

See also

References

External links