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July 27, 1990
(April 4, 2020)
|Total views||1.280 billion|
(April 4, 2020)
Ian Carter (born July 27, 1990), better known online as iDubbbz, is an American YouTube personality, and comedian, most well known as the creator of YouTube channels iDubbbzTV, iDubbbzTV2, and iDubbbzgames, as well as comedy video series Content Cop, Bad Unboxing and Kickstarter Crap. His diss track "Asian Jake Paul" charted and peaked at number 24 on Billboard's US R&B/HH Digital Song Sales chart.
Carter's Content Cop series highlights other YouTube channels, critiquing their content as well as their owner's behavior on social media. Each episode of Content Cop has been dubbed as an "event" by fellow YouTube commentators, with every new episode sparking controversy. Fellow YouTube personality Philip DeFranco has stated that he is a fan of Carter and that "no one does hit-pieces better than Ian" referring to his thorough but also entertaining style of criticism. Usually, after a Content Cop video is released, the creator or creators under scrutiny lose a significant amount of subscribers and their like-to-dislike ratio lowers. Carter has produced Content Cops on a wide variety of YouTube personalities such as Daniel "KEEMSTAR" Keem, Calvin "LeafyIsHere" Vail, Tana Mongeau and Bryan "RiceGum" Le.
Carter's first Content Cop was released in December 2015 and targeted reaction YouTuber Jinx Reload. In the video, he criticizes his original videos being cringeworthy (namely How to get YouTube Famous, his parody interviews where he interviews pop stars and their responses are the vocals to the interviewee's songs, and Cartoons in the Hood), the fact that he hasn't improved the visual quality beyond 720p (claiming it was so he could upload more frequently), and his non-transformative reaction videos.
In May 2016, Carter released a Content Cop on Daniel "Keemstar" Keem of DramaAlert, which has 28 million views on YouTube as of September 2019. In the video, he accused Keem of threatening big YouTubers with negative coverage and promoting small channels or accusing them of hiding something. Carter called Keem a "very rash decision maker" and showed clips of Keem saying what he called "really regrettable shit". In response, Keem called the Content Cop video "entertaining" and denied wanting to attack other YouTubers, saying he has "no problem booking guests or landing exclusive interviews". Keem also apologized for the comments and incidents he caused, but justified saying 'nigger' by using a genealogical DNA test to prove he is nine percent black.
Referring to Carter's controversial past use of the word 'nigger', storytime YouTuber Tana Mongeau criticized him on Snapchat, and controversially wrote to Carter on Twitter, "so 3 million ppl subscribe to u and u openly say the n-word and retard???? Kill yourself." Mongeau also said she would be "genuinely happy" if Carter were to "break both of his legs and lose all of his subscribers". On January 21, Carter confronted Tana Mongeau at a VIP meet-and-greet session in San Francisco. Carter posed for a photo with Mongeau while wearing her merch, put his arm around her shoulder, "gave a cheesy grin" and instead of saying "say cheese" he said "say nigger". This resulted in Tana reacting unfavorably and Carter being escorted off the premises by security. Three days later, Mongeau uploaded a video titled "The N Word" describing her version of the encounter. Carter subsequently published a Content Cop episode on Mongeau, accusing her of hypocrisy by showing videos of Mongeau using the word 'nigger' in the past. He also defended his use of the word, claiming the significance of the context in which the word is used. Carter also criticized Mongeau's social activity as well as the embellishment of her stories. The Content Cop video received 4.2 million views in the first two days and has accumulated over 31 million views as of March 2020. This ended up with Mongeau apologising for using the word, and saying she was "scared for her life and other people's lives". Ethan Klein of h3h3Productions called Carter "anti-PC" and compared the situation to a similar series of incidents surrounding Felix "PewDiePie" Kjellberg.
On April 6, 2017, YouTuber and rapper Bryan "RiceGum" Le, stated in a video that he would like to have a Content Cop made on him, stating: "I don't really care, but I kind of really want him to make one on me". In October 2017 Carter uploaded a video titled "Content Cop – Jake Paul", which has over 44 million views as of September 2019. The 31-minute video, however, was not about former Disney actor and YouTube personality Jake Paul, but about Le. In the video, Carter called him "Asian Jake Paul", explaining that he didn't want to give Le the satisfaction of having his name in the title or his face in the thumbnail. Then he proceeded to analyze and criticize Bryan Le in a format resembling the seven deadly sins. To coincide with the episode of Content Cop, Carter released a music video for a new diss track titled "Asian Jake Paul", which has 73 million views as of September 2019. The song was produced in collaboration with British YouTube personality and musician Dave "Boyinaband" Brown with cameos by prominent YouTube personalities such as PewDiePie, jacksfilms and Ethan Klein. The song peaked at number 24 on the R&B/Hip-hop Digital Song Sales chart. RiceGum responded with several videos, including "Frick Da Police", a response diss track, and a 22-minute video response, with community reception for them ranging from mixed to negative. Le pointed out Carter's previous use of foul language, but praised the structure of the video and overall effort that was put forth. The Content Cop video gained 20 million views in the first two weeks from its release, leading to backlash on Le for past comments towards a rape victim, to whom he apologized. Carter responded with a follow-up video titled "Content Deputy – AJP" rebutting RiceGum's responses, featuring a comedic cameo by rapper Post Malone, and stating that this would be his final response to the situation.
Carter has been credited for making several videos and cameos that became Internet memes. His feuds with other YouTubers such as Tana Mongeau have also inspired memes. On Carter's second channel iDubbbzTV2, he frequently uploads videos titled "Save the Squirrels Initiative" where he discusses how to keep squirrels safe from harm and rescues them.
On July 31, 2019, Carter uploaded a 52 minute video called "Full Force" onto his main channel. The video is a documentary that showcases the life of fellow YouTube content creator "Airsoftfatty" (referred to by Carter as "Fatty" or his given name, "Chris"). The documentary was filmed in Chris's hometown of Battle Creek, Michigan in April, 2019. It features interviews with Chris along with his close friends and family. These interviews are inter-cut with footage of Chris living his life, as well as footage from several videos featured on Chris's YouTube channel. At 52 minutes long, "Full Force" is the longest video Carter has uploaded to his main channel. As of March 2020, the video has over 16 million views.
On March 28, 2020, Carter uploaded a video defending the adult entertainment industry and responding to the remarks of fans accusing him of being a "simp" because of his support for his girlfriend starting an OnlyFans account.
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R&B/HH Digital Song Sales
|"Asian Jake Paul"
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- Hathaway, Jay (February 8, 2017). "The week's hottest meme comes from a racist beef between YouTube personalities". The Daily Dot. Archived from the original on February 14, 2017.
- Carter, Ian (July 31, 2019). "Full Force". YouTube.
- "A popular YouTuber is being attacked online after his girlfriend started an adult OnlyFans account". Insider. March 30, 2020.
- "R&B/Hip-hop Digital Song Sales for the week ending on October 21, 2017". Billboard. Retrieved May 1, 2018.
- "Asian Jake Paul – Single". iTunes. Retrieved May 1, 2018.