ISO 20252

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ISO 20252:2012 is an international quality standard first published in 2006 as a replacement for the existing British Standards BS 7911:2003.[1] It was subsequently updated in 2012.


Developed by an ISO Technical Committee in liaison with professional bodies EFAMRO, ESOMAR and WAPOR, the standard sets out requirements in a Quality Management System for organizations conducting market, opinion and social research.[2] The standard is divided into five sections which collectively cover the end-to-end process of a research project. These sections are:[3]

  • Research process management systems
  • Managing the executive elements of research
  • Data collection
  • Data management and processing
  • Reporting on research projects

Accredited organizations[edit]

In the UK the Market Research Society (a member of the EFAMRO which sits on the ISO liaison committee) reports that 69 organizations (not counting subsidiaries) are accredited to the standard:[4]

Accent Marketing Research Acuigen Acumen Fieldwork Adelphi International Research
Ant Marketing ASE Market Intelligence BDRC Continental Beaufort Research
Beijing Ipsos Market Consulting BMG Research Business Development Bureau Ci Research
Circle research Clear Stream Research Cobalt Sky Creative Research
Criteria Fieldwork Databuild Research & Solutions ERS Research ESA Market Research
Face Facts Research Facts International Fieldforce Flamingo International
Framework The Futures Company GfK Illuminas
Ipsos MORI iMAD Research Kadence International Kantar KGS
Kudos Research Maritz Research Marketing Sciences Mathematical Market Research
PeoplePeople UK Healthcare Research Worldwide Qubiq Online McCallum Layton
Millward Brown SPA Future Thinking NatCen Network Research & Marketing
New Fieldwork Company Nielsen ORC International Osiris Market Research
Outlook Research Perspective Research Services PEXEL Phoenix Market Research
Picker Institute Europe Progressive Partnership QA Research RCU
Research Resource Scotland RONIN RS Consulting Snap Surveys
Symphony IRI Teamsearch Gallup (company) ORB
TNS Viewpoint Field Why Research Lake Market Research

The Council of American Survey Research Organizations (CASRO) has passed 17 organizations through its ISO 20252 accreditation scheme:[5]

ASR Burke Cint Full Circle Research
JWS Research Kantar Health M3 Global Research Maritz Research
Market Strategies Millward Brown (AMAP) Naxion OMI
ORC International Research Now Australia Russell Research Survey Gadget
TNS Argentina EurekaFacts


  1. ^ "Measuring up: What does a new ISO mean for the market research industry?" by Debrah Harding & Barry Ryan, Research. May 2006
  2. ^ "ISO Technical Committee for ISO20252". ISO. ISO. Retrieved 3 June 2015.
  3. ^ "ISO 20252 Overview". ISO. ISO. Retrieved 3 June 2015.
  4. ^ "List of ISO 20252 Accredited Organizations in the UK" (PDF). MRS. MRS. Retrieved 3 June 2015.
  5. ^ "List of Organizations Accredited to the ISO 20252 Standard by CASRO". CASRO. CASRO. Retrieved 3 June 2015.

External links[edit]