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In the Morning (J. Cole song)

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"In the Morning"
Song by J. Cole featuring Drake
from the album Cole World: The Sideline Story and Friday Night Lights
ReleasedNovember 12, 2010
Recorded2007–2010
GenreHip hop
Length3:54
Label
Songwriter(s)
  • Jermaine Cole
  • Aubrey Graham
  • Leslie Merceron
  • Xavier Smith
Producer(s)L&X Music

"In the Morning" is a song by American rapper J. Cole, originally released on his third mixtape Friday Night Lights (2010) and included on his debut studio album Cole World: The Sideline Story (2011). The song, produced by L&X Music, features Canadian recording artist Drake.

Background

J. Cole initially recorded the song in 2007, before his record deal. Cole met Drake in Los Angeles, through record producer Chase N. Cashe. During what he called "the No I.D. sessions, my first time working on the album, like two years ago." He recalled: "Two years later I got a message from Drake like, ‘Yo, man. I just heard ‘In the Morning.’ That shit is retarded.’ I told him I was thinking about redoing it and he said, ‘If you ever redo it, save me a spot.’ Fast forward to Friday Night Lights, I saved him a spot, and he did it."[1]

At a listening session in New York City, J. Cole previewed his debut album to a select few, including Insanul Ahmed of Complex.[2] At the listening session it was revealed the song "In the Morning" featuring Drake off his Friday Night Lights mixtape would appear on the album. Cole defended his decision saying, he felt the song never got the push it deserved, and he wanted it to reach more people.[3]

Music video

A music video for the song was released on February 15, 2011. The video shows J. Cole and Drake in Paris, France.[4]As of April 2021 the video has over 20 million views.

Chart performance

The song first charted on the Hot R&B/Hip-Hop Songs chart the week of March 12, 2011 at No. 97.[5] It peaked at No. 57.

Charts

Chart (2011) Peak
position
US Bubbling Under Hot 100 Singles (Billboard) 17
US Billboard Hot R&B/Hip-Hop Songs 57

References

  1. ^ "The Making of J. Cole's "Cole World: The Sideline Story"". Complex. Retrieved 2012-02-18.
  2. ^ Album Preview: J. Cole "Cole World: The Sideline Story" Complex
  3. ^ Album Preview: J. Cole "Cole World: The Sideline Story" Complex
  4. ^ "Video: J. Cole f/ Drake "In The Morning"". Complex. Retrieved 2012-02-18.
  5. ^ "Top 100 Music Hits, Top 100 Music Charts, Top 100 Songs & The Hot 100". Billboard.com. Retrieved 2011-09-27.
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