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KRVR

Coordinates: 37°56′56″N 120°42′18″W / 37.949°N 120.705°W / 37.949; -120.705
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KRVR
Broadcast areaModesto and Stockton
Frequency105.5 MHz
Branding105.5 The River
Programming
FormatClassic Hits
Ownership
OwnerThreshold Communications
History
First air date
January 1, 1995
Call sign meaning
K RiVeR
Technical information
Facility ID67043
ClassA
ERP1,000 watts
HAAT238 meters
Links
WebcastListen Live
Websitekrvr.com

KRVR is a commercial radio station located in Modesto, California, broadcasting to the Modesto and Stockton areas on 105.5 FM. Its studios are in Modesto and its transmitter is in Copperopolis, California.

KRVR airs a classic hits music format branded as "The River". The station's name refers to several rivers in the broadcast area: San Joaquin, Sacramento, Stanislaus and Tuolumne. KRVR is licensed to Copperopolis, CA, where the broadcast tower is located, high on a ridge 1600 feet above the Central Valley. Along with its sister station, KVIN Vintage 920 AM, KRVR & KVIN are Modesto's only locally-owned radio stations.

History

KRVR was the first radio station licensed to Calaveras County when it signed on in 1995. Threshold Communications was awarded the license for KRVR in one of the last "comparative hearings" at the [FCC]. The River did a Smooth Jazz format for most years, and was awarded the Smooth Jazz Station of The Year award from Radio & Records magazine in 2006. In March 2011, KRVR changed format to Adult Hits, and one year later fine tuned the format to Classic Hits of the 1960s, 1970s and 1980s. The two principals of Threshold Communications still do their own programming on The River, and each takes a weekend DJ shift, and perform duties as General Manager, Program Director & Music Director of KRVR.

In early 2018, The River picked up a program entitled "The Beatle Years," which airs Sunday afternoons from 4 to 5 pm Pacific Time. That summer, KRVR started adding a little early 1990s music, but kept playing songs from the 1960s, 1970s, and 1980s.

(KRVR's logo under previous smooth jazz format)

Callsign history

The KRVR call sign was previously used at 106.5 in Davenport, Iowa.

37°56′56″N 120°42′18″W / 37.949°N 120.705°W / 37.949; -120.705