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Kick (service)

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Kick
Type of site
Area servedWorldwide
URLkick.com
CommercialYes
RegistrationOptional
LaunchedDecember 1, 2022; 23 months ago (2022-12-01)
Current statusActive

Kick is a video live streaming service. Backed by Stake.com co-founders Bijan Tehrani, Ed Craven and streaming personality Trainwreckstv, Kick was founded in 2022 as a competitor to Amazon-owned Twitch, with a focus on looser moderation and higher revenue shares for streamers.[1][2][3] Kick is mostly known for its 5% revenue charge, among the lowest between streaming platforms, as well as its 2023 deals with multiple streamers formerly prominent on Twitch, most notably including chess grandmaster Hikaru Nakamura, Adin Ross, and xQc.[4][1][5]

As of June 2023, Kick averages 235,000 livestreams per day.[4]

History

Kick was founded on December 1, 2022. Stake.com co-founders Bijan Tehrani and Ed Craven are known to be among the most prominent figures in the operations of the site. Sources conflict on whether Tehrani and Craven are the founders, the angel investors, or have another role; some sources also state that American streamer Trainwreckstv is among the owners of the platform or plays a leadership role within it.[2][6][7][8][9][better source needed]

Revenue splitting and salary

Kick's revenue split is 95% to the streamer and 5% to the platform, among the most generous in streaming. Kick's split is often compared to Twitch's former 50-50 split between creators and the platform, and less frequently with YouTube taking a 30% cut from livestreamers. Kick's popularity in its revenue split was credited by Forbes for pushing Twitch to introduce a 70-30 revenue splitting model for some creators.[10]

Kick has proposed paying all of its streamers hourly if they meet certain conditions; if this proposal is enacted, it would become the first streaming service to do so. Conditions include the streamer being active for at least four hours per day out of thirty days in a month, the streamer being awake and interacting with chat, the streamer having a webcam on their face, and being the age of majority. All content creators on Kick who meet all four conditions would be paid $16 USD per hour of streaming. Although this was soon revealed as a rumour. [11][12]

Streaming deals

Trainwreckstv was among one of the earliest major streaming personalities to attract attention to join the platform. The American streamer, who was banned from Twitch previously for gambling during his streams, revealed to his audience in March 2023 he made $16,000 with 3,500 subscribers from the site within his first ten days streaming on the platform.[9] Trainwreck was also joined by Adin Ross, who revealed on March 1, 2023 he signed a streaming deal with Kick for an undisclosed amount. Ross claimed that his deal at the time was the largest in streaming history, though denied that it was in excess of $150 million USD.[13]

On March 29, 2023, Kick signed chess grandmaster Hikaru Nakamura to a non-exclusive deal.[14][15]

In May 2023, BruceDropEmOff announced that he partnered with Kick, though the sum of the deal was undisclosed.[16][17]

On June 16, 2023, it was announced xQc signed a two-year, $70 million non-exclusive deal to the platform, with incentives that could increase the value of the deal to $100 million. This made the signing of xQc to Kick the largest streaming deal, surpassing Ninja's $50 million exclusivity deal with the defunct Microsoft-owned Mixer, and further surpassing LeBron James' two-year deal with the Los Angeles Lakers.[18][19] Two days later, on June 19, Kick signed Amouranth, though the details of her deal were not disclosed.[20][21][22]

On June 27, 2023, the streamer and political commentator, Destiny announced a non-exclusive 12-month partnership with Kick for an undisclosed 7-figure amount.[23]

Sponsorships

In January 2023, Alfa Romeo F1 Team signed a multi-year sponsorship deal with Kick. Kick's name and logo will replace Stake's (the team's title sponsor) in countries where gambling and sports betting advertisements are not allowed as "Alfa Romeo F1 Team Kick".[24][25] In June, Sauber Esports announced a title partnership with Kick to form "Alfa Romeo F1 Team KICK Esports".[26]

References

  1. ^ a b D'Anastasio, Cecilia (3 March 2023). "Twitch's New Streaming Rival Kick Tests Waters of Lighter Moderation". Bloomberg. Retrieved 6 March 2023.
  2. ^ a b Tsiaoussidis, Alex; Richman, Olivia (28 March 2023). "Who owns Kick.com? Fledgling Twitch streaming rival responds to Stake rumors". Dot Esports.
  3. ^ Bennett, Tess (31 March 2023). "Local crypto billionaires use Grand Prix to debut new venture". Australian Financial Review. Retrieved 16 June 2023.
  4. ^ a b Browning, Kellen (16 June 2023). "Twitch Star Signs $100 Million Deal With Rival Platform". The New York Times.
  5. ^ Winslow, Levi (6 April 2023). "Former Twitch King Ninja On Mixer's Failure (And Kick's Potential)". Kotaku.com. Retrieved 16 June 2023.
  6. ^ Iyer, Ravi (10 May 2023). "An in-depth interview with Kick.com co-founder Ed Craven". Streams Charts. Retrieved 17 June 2023.
  7. ^ "Trainwreck responds as Ninja claims Kick streamers are in store for a "reality check"". Dexerto. Retrieved 17 June 2023.
  8. ^ Roque, Jack (16 January 2023). "TrainwrecksTV Launches New Streaming Platform - Kick.com". Gamer Empire. Retrieved 17 June 2023.
  9. ^ a b ""A New Era of Streaming" - Trainwreckstv Stuns Twitch Supporters With Over $16,000 Income Within 10 Days of Streaming on Kick". EssentiallySports. 11 March 2023. Retrieved 17 June 2023.
  10. ^ IV, Antonio Pequeño. "Twitch Introduces 70/30 Revenue Split For Some Streamers Through New Program—With Some Caveats". Forbes. Retrieved 17 June 2023.
  11. ^ Lele, Nutan (25 April 2023). "Kick Creator Program: All We Know". AFK Gaming. Retrieved 17 June 2023.
  12. ^ "'Kick' Will Pay $16 An Hour To 'streamers' Who Broadcast Live On Its Platform, So You Can Use It - Bullfrag". 13 June 2023. Retrieved 17 June 2023.
  13. ^ "Adin Ross signed "biggest streaming deal ever" to join Kick after Twitch ban". Dexerto. Retrieved 17 June 2023.
  14. ^ Bhattacharya, Richik (30 March 2023). ""Streaming in both places" - GMHikaru clarifies Kick deal, claims he will still stream on Twitch going forward". Sportskeeda. Retrieved 15 April 2023.
  15. ^ Bennett, Connor (30 March 2023). "xQc says Kick is targetting Twitch streamers the "right way" after Hikaru's non-exclusive deal". Dexerto. Retrieved 15 April 2023.
  16. ^ "Kick Signs Yet Another Prominent Twitch Streamer". Game Rant. 1 June 2023. Retrieved 17 June 2023.
  17. ^ Maytray, Pranav (1 June 2023). "Popular Streamer BruceDropEmOff reportedly signed a multi-million dollar deal with Kick after multiple Twitch Bans". FirstSportz. Retrieved 17 June 2023.
  18. ^ Stubbs, Mike. "Top Twitch Star xQc Moves To Kick In 'Largest Streaming Deal Ever'". Forbes. Retrieved 16 June 2023.
  19. ^ Browning, Kellen (16 June 2023). "Twitch Star Signs $100 Million Deal With Rival Platform". The New York Times. ISSN 0362-4331. Retrieved 16 June 2023.
  20. ^ Tassi, Paul. "Kick Just Stole xQc And Amouranth, Twitch's Top Male And Female Streamers, Within 48 Hours". Forbes. Retrieved 13 July 2023.
  21. ^ "Amouranth joins Kick in shock move away from Twitch". Dexerto. Retrieved 13 July 2023.
  22. ^ "Amouranth Follows xQc's Lead And Leaves Twitch". Kotaku. 20 June 2023. Retrieved 13 July 2023.
  23. ^ "Kick signs Destiny under new 7-figure contract with "two big conditions"". Dexerto.
  24. ^ Rathore, Nischay (2 February 2023). "Sponsorship Trouble Forces Alfa Romeo to Play the Sneaky Game in 2023 F1 Season". EssentiallySports. Retrieved 9 July 2023.
  25. ^ "New title sponsor Alfa Romeo not visible at every F1 Grand Prix". www.gpblog.com. 11 February 2023. Retrieved 9 July 2023.
  26. ^ GamingLyfe.com (9 June 2023). "Sauber Esports and KICK Announce Title Partnership for Alfa Romeo F1 Team KICK Esports". G-LYFE Nation - Gaming News, Esports News, Gaming Community. Retrieved 9 July 2023.


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