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M.I.L.F. $

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"MILF$" redirects here. Not to be confused with milfs or MILF (disambiguation).
"M.I.L.F. $"
Song

"M.I.L.F. $" (pronounced "Milf Money") is a song recorded by American singer Fergie for her second studio album, Double Dutchess (2017). It was produced by Polow da Don and released as the second single from the record following "L.A. Love (La La)" on July 1, 2016 by Interscope and will.i.am Music Group.[1] It debuted at number 34 on the US Billboard Hot 100 with 65,000 in first-week sales.[2]

Composition

"This is definitely empowering moms to have fun. Being a mom and having a career, taking care of yourself and still being able to be flirty and fun and a little naughty sometimes - there's nothing wrong with that. Society tries to tell moms what they should and shouldn't be, and it's just a little freeing to have fun with pushing those limits a bit. I might do it a little bit more than others, but that's just who I am."

—Fergie talks about the meaning behind the track with Billboard[3]

"M.I.L.F. $" was written by Fergie, Polow da Don, Jocelyn Donald and Jonathan Solone Myvett. It is a trap track produced by Polow da Don and AnonXmous. It has a length of two minutes and forty-two seconds.

Fergie was inspired to write the song after the birth of her son, Axl Jack.[4] About its double meaning, she stated "Changing the acronym ["MILF: Moms I'd Like to Fuck"] is about empowering women who do it all. They have a career, a family, and still find the time to take care of themselves and feel sexy. With a wink of course."[5] In a radio interview in the Zach Sang Show, Fergie said "I'm not running away from the fact that I am a mom [...] So I'm just gonna embrace it in a funny way," adding "What new mom doesn't want to be called a 'MILF' even though it feels wrong to say because originally what it stood for? Everybody's following somebody so why not just make it 'Moms I'd Like to Follow'."[6]

Critical reception

Alexa Camp from Slant Magazine compared the song favorably to her previous single, "L.A. Love (La La)," saying "'M.I.L.F. $' makes her previous effort sound like something you might hear on Lite FM."[7]

Music video

Background

The music video for "M.I.L.F. $" was conceptualized by Fergie and filmed with director Colin Tilley in Los Angeles.[4][5] Set in a candy-colored town called "Milfville", it features Fergie with a group of famous mothers, including Ciara, Chrissy Teigen, Alessandra Ambrosio, Kim Kardashian West, Gemma Ward, Tara Lynn, Devon Aoki, Angela Lindvall, Isabeli Fontana, Amber Valletta, and Natasha Poly as lingerie-clad 1950s housewives.[5]

Later in the video, Fergie is shown waitressing at a soda shop, teaching a classroom full of rowdy, letterman jacket-wearing teens, and taking a bath in a tub filled with milk. The video ends with several mothers each shooting their own "Got Milf?" ads. Male models Jon Kortajarena and Jordan Barrett appear as a milkman and a bartender, respectively.[8] Ambrosio's daughter Anja and Teigen's daughter Luna make appearances.[9]

The video premiered online on Vevo on July 1, 2016. As of September 2017 the video has reached over 198 million views on video-sharing website YouTube.

Filming

Teigen's daughter, Luna, was three weeks old when the video was filmed; so, the crew took extra efforts to be considerate on set.[4] According to Teigen, the set was closed, the air was turned off and people were cleared out. Teigen was accompanied by her husband John Legend on set.[10]

Fashion

To prepare for the video, Swedish stylist B. Åkerlund planned for about two weeks, then took two more weeks to assemble the cast and select their clothing and accessories.[4] Teigen wore an outfit from Moschino Couture while shooting her breastfeeding scene.[4] For the milk shower scene, Kardashian wore a custom-made layered nude body suit from designer Atsuko Kudo to give an illusion of her being naked,[4] while Fergie wore a yellow crop top that references the original album cover of Bon Jovi's Slippery When Wet album.[11][12]

Formats and track listings

In addition to the single track as a digital download, a remix EP was released.

  • Remix EP
  1. "M.I.L.F. $" (Dave Audé Remix) – 3:26
  2. "M.I.L.F. $" (Polow da Don Remix) – 2:53
  3. "M.I.L.F. $" (Slushii Remix) – 3:23
  4. "M.I.L.F. $" (Nick Talos Remix) – 2:39
  5. "M.I.L.F. $" (Suspect 44 Remix) – 3:44
  6. "M.I.L.F. $" (Jodie Harsh Remix) – 3:07

Charts

Chart (2016) Peak
position
Australia (ARIA)[13] 26
Canada (Canadian Hot 100)[14] 28
France (SNEP)[15] 89
Germany (Official German Charts)[16] 89
Germany (Deutsche Black Charts)[17] 5
Hungary (Single Top 40)[18] 22
Ireland (IRMA)[19] 78
Italy (FIMI)[20] 82
New Zealand Heatseekers (RMNZ)[21] 1
Portugal (AFP)[22] 95
Scotland (OCC)[23] 28
UK Singles (OCC)[24] 56
US Billboard Hot 100[25] 34
US Billboard Hot Rap Songs[26] 7

Certifications

Region Certification Certified units/sales
United States (RIAA)[27] Gold 500,000‡

‡ Sales+streaming figures based on certification alone.

Release history

Country Date Format Label Ref.
Worldwide July 1, 2016 Digital download
[28]
Italy July 8, 2016 Contemporary hit radio Universal [29]

References

  1. ^ Brennan, Christoper. "See It: Fergie and Kim Kardashian bathe themselves in milk for new summer single 'M.I.L.F. It became the second top forty hit from the album on the billboard hot 100.$'". Daily News. Retrieved July 2, 2016.
  2. ^ "Hot 100 Chart Moves: Fergie Debuts, Kiiara Strikes 'Gold'".
  3. ^ James, Russell (July 6, 2016). "Fergie Talks 'M.I.L.F. $,' Empowering Moms and 'Me Time'". Billboard. Retrieved July 10, 2016.
  4. ^ a b c d e f Chan, Stephanie (July 7, 2016). "Fergie's Stylist Spills on Outfitting the 'M.I.L.F.$' Music Video". Billboard. Retrieved July 9, 2016.
  5. ^ a b c "Fergie Releases Brand New Single Today Via All Digital Retailers". U Music (Canada). 2016-07-01. Retrieved 2016-07-02.
  6. ^ "Fergie talks Double Dutchess, Black Eyed Peas and Nicki Minaj". Zach Sang Show, YouTube. Retrieved 26 September 2017.
  7. ^ Camp, Alexa (July 1, 2016). "Fergie Drops New Single & Music Video for "M.I.L.F. $"". Slant Magazine. Retrieved June 5, 2016.
  8. ^ "Jon Kortajarena & Jordan Barrett Appear in Fergie's M.I.L.F. $ Music Video". TheFashionisto.com. 2016-07-01. Retrieved 2016-07-02.
  9. ^ Mandell, Andrea (2016-07-01). "Fergie drops new 'M.I.L.F.$' video (with an assist from Kim K.)". USA Today. Retrieved 2016-07-02.
  10. ^ Slonim, Jeffrey (July 6, 2016). "Chrissy Teigen on Breastfeeding Daughter Luna in Fergie's 'M.I.L.F.$.' Video: 'I Think It's Beautiful'". People. Time Inc. Retrieved July 9, 2016.
  11. ^ "Bon Jovi – Most Shocking Album Covers".
  12. ^ "top 10 banned metal album covers.html".
  13. ^ "Fergie – M.I.L.F. $". ARIA Top 50 Singles. Retrieved July 9, 2016.
  14. ^ "Fergie Chart History (Canadian Hot 100)". Billboard. Retrieved July 12, 2016.
  15. ^ "Fergie – M.I.L.F. $" (in French). Les classement single. Retrieved July 9, 2016.
  16. ^ "Offiziellecharts.de - Fergie - M.I.L.F. $". GfK Entertainment Charts. Retrieved 15 July 2016.
  17. ^ "Deutsche Urban Charts – Week 34". Trend Charts. Archived from the original on 30 September 2017. Retrieved 30 September 2017.
  18. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved July 15, 2016.
  19. ^ "Chart Track: Week 27, 2016". Irish Singles Chart. Retrieved July 8, 2016.
  20. ^ "Top Digital – Classifica settimanale WK 28 (dal 2016-07-08 al 2016-07-14)" (in Italian). Federazione Industria Musicale Italiana. Retrieved July 15, 2016.
  21. ^ "NZ Heatseekers Singles Chart". Recorded Music NZ. July 11, 2016. Retrieved July 8, 2016.
  22. ^ "Portuguesecharts.com - Singles (Week 27)". Associação Fonográfica Portuguesa. Archived from the original on December 20, 2016. Retrieved July 14, 2016. {{cite web}}: Unknown parameter |dead-url= ignored (|url-status= suggested) (help)
  23. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved July 9, 2016.
  24. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved July 9, 2016.
  25. ^ "Fergie Chart History (Hot 100)". Billboard. Retrieved July 12, 2016.
  26. ^ "Fergie – Chart history". Billboard Hot 100 for Fergie. Retrieved July 18, 2016. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  27. ^ "American single certifications – Fergie – M.I.L.F. $". Recording Industry Association of America. Retrieved June 7, 2018.
  28. ^ "Fergie - M.I.L.F. $ Single Date". July 1, 2016. Retrieved July 7, 2016.
  29. ^ "Fergie - M.I.L.F. $ Radiodate". radioairplay.fm. 8 July 2016. Retrieved 7 July 2016.
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