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Matthew Santoro

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Matthew Santoro
Santoro in 2015
Personal information
Born (1985-07-16) July 16, 1985 (age 39)
Welland, Ontario, Canada[1]
NationalityCanadian
Websitematthewsantoro.com
YouTube information
Channel
Years active2010–present
Genre(s)Education, Comedy
Subscribers5.38 million[2]
(April 2016)
Total views664.8 million[2]
(April 2016)
NetworkCollective Digital Studio
100,000 subscribers2013
1,000,000 subscribers2014
Last updated: April 17, 2016

Matthew Santoro (born July 16, 1985) is a Canadian YouTube personality and former accountant. He is most well known for his top ten lists and "50 Amazing Facts" videos which he posts to his main channel, "Matthew Santoro".[3][4][5] Examples of his top ten lists include "10 FORBIDDEN Places You’re Not Allowed to Visit!" and "10 Extremely BIZARRE Phobias People Actually Have!".[6][7] He also has a second channel which is primarily used for vlogging. As of April 17, 2016, his main channel has over 5.38 million subscribers and 664.8 million video views, while his second channel has about 863.4 thousand subscribers and 37.4 million views. On January 4, 2016, Santoro began uploading videos to his third channel Santoro Gaming. This channel has over 239.2 thousand subscribers and about 2.8 million views.[8][9] He currently resides in Toronto.

Personal life

Santoro was born and raised in Welland, Ontario and later moved to St. Catharines.[1] In May 2015, he moved to Toronto, Canada. A fan of Drake and hip-hop culture, Santoro often refers to Toronto as "the six". In January 2016, he uploaded a video titled My Abuse Story. In the video he talked about an unnamed romantic partner, who he claimed had physiologically and physically abused him during their relationship. The video was intended to be private, he had made it public accidentally.[10] It was claimed by his friend, Rob Dyke, that the "unnamed partner" mentioned in the video was Nicole Arbour.[11]

Career

After Santoro graduated from Brock University with a Master of Accountancy in 2010, he became an accountant. He also started making videos on YouTube that year, mostly skits. In 2012 he got laid off from his accounting job. He described that experience in a vlog titled "I Lost My Job Today". He then started focusing on his YouTube career and thus began posting videos weekly.[12] Also during this time, he recalls in an interview, that he noticed that his educational videos, such as his top ten lists and "50 Amazing Facts" series, were viewed more than his other videos. That made him begin uploading those types of videos more frequently.[13] He believes that his more frequent of uploading of these videos helped increased his viewership from only a few thousand per video in the past, to the millions he currently has.[3][14] He is able to make a career out of YouTube through the money he earns from ad revenue, which is more than what he made as an accountant.[14][15]

Notable collaborations

Santoro has been a special guest narrator on CinemaSins' Everything Wrong With... series. He was featured in the Underworld: Evolution video which was published on October 10, 2014. He also collaborated with Matthias, creating a song, "The Booty Song", and Barely Political (Now Barely Productions) in their video, "YouTube Complaints 2015". Santoro and Vsauce3 collaborated with The Muppets, in a video titled, "What if Quicksilver Ran Past You?", which was the first video in the Muppet collaboration initiative on YouTube.[16]

He collaborated with Lilly Singh, Olga Kay, Toby Turner, and Arnold Schwarzenegger, among others, in Terminator Genisys: The YouTube Chronicles, a promotional series for the Terminator Genisys movie.[17]

Filmography

Film

Year Title Role Notes
2017 Resident Evil: The Final Chapter Zombie

Other work

Santoro is the host of Quest Nutrition's "Food for Thought" webseries.[18] The first episode, "10 INCREDIBLE Facts About Chicken", premiered on May 28, 2015.[19]

Santoro, along with Yousef Erakat, Soledad O'Brien and Will.i.am hosted the Global Citizen 2015 Earth Day event.[20][21]

In June 2015, Santoro obtained a global publishing deal from Penguin Books for his upcoming book.[22] The book, titled MIND=BLOWN, is set to release in August 2016.[23]

Santoro along with AsapScience, Stephen Colbert and Hugh Jackman hosted the Global Citizen[24] festival on Saturday September 26, 2015.

Santoro retired with the title of #1 "most loved" Periscoper in the world with over 177 Millions hearts on the popular live streaming app Periscope on November 11, 2015.[25]

Awards and nominations

Year Award Category Result
2015 Seventh Annual Shorty Awards YouTube Star of the Year presented by A&E[26] Nominated
2015 Fifth Annual Streamy Awards Breakout Creator[27] Won

References

  1. ^ a b "I'm Going To Be In A Movie!!". YouTube. Matthew Santoro Vlogs. October 2, 2015. Retrieved October 13, 2015.
  2. ^ a b "About MatthewSantoro". YouTube.
  3. ^ a b Oliveira, Michael (September 3, 2014). "How a laid-off Ontario office worker became one of YouTube's biggest stars". CTV News. Retrieved June 6, 2015.
  4. ^ Fitzgerald, Sean (August 11, 2014). "Five Canadian YouTubers you should know about". Toronto Sun. Retrieved June 29, 2015.
  5. ^ Cruz, Arlene (February 18, 2015). "VIRAL VIDEO 50 Amazing Facts To Blow Your Mind [WATCH] Discover Things You Never Thought Could Happen!". Food World News. Retrieved June 27, 2015.
  6. ^ Boone, Faith (January 26, 2015). "10 forbidden places the public is not allowed to visit in the world: VIDEO". ABC15. Retrieved June 27, 2015.
  7. ^ McCarthy, Tom (February 23, 2015). "Watch: 10 bizarre phobias you never knew existed". Irish Examiner. Retrieved June 27, 2015.
  8. ^ "Matthew Santoro". YouTube. Retrieved June 6, 2015.
  9. ^ "MatthewSantoro2". YouTube. Retrieved June 6, 2015.
  10. ^ https://www.youtube.com/watch?v=VZ27W2K12fk
  11. ^ https://www.youtube.com/watch?v=CH63dTDH-jE
  12. ^ "YouTube stars get screen time at Buffer Festival". The Star. October 16, 2014. Retrieved June 27, 2015.
  13. ^ "Canada AM: YouTuber gained fame after layoff". CTV News. October 27, 2014. Retrieved June 27, 2015.
  14. ^ a b Fitzgerald, Sean (November 24, 2014). "How Matthew Santoro became one of Canada's most popular YouTubers". Toronto Sun. Retrieved June 6, 2015.
  15. ^ "Matthew Santoro brings his YouTube fame to Just For Laughs". CBC News. July 25, 2014. Retrieved June 27, 2015.
  16. ^ Brouwer, Bree (May 4, 2015). "The Muppets Take Over YouTube Space LA, Collab With YouTube Stars". Tubefilter. Retrieved June 27, 2015.
  17. ^ Regan, Helen (June 24, 2015). "See What It's Like to Hunt Down YouTube Stars as Terminator With This Virtual Reality 360 Video". Time. Retrieved June 27, 2015.
  18. ^ Brouwer, Bree (April 20, 2015). "Quest Nutrition Taps YouTube Star Matthew Santoro For 'Food For Thought' Series". Tubefilter. Retrieved June 28, 2015.
  19. ^ Brouwer, Bree (May 21, 2015). "Quest Nutrition, Matthew Santoro Drop Trailer For 'Food For Thought' Series". Tubefilter. Retrieved June 6, 2015.
  20. ^ Kreps, Daniel (March 5, 2015). "No Doubt, Usher, My Morning Jacket Headlining Global Citizen Earth Day Event". Rolling Stone. Retrieved June 28, 2015.
  21. ^ Brouwer, Bree (April 16, 2015). "FouseyTUBE, Matthew Santoro Host YouTube's Earth Day Live Stream". Tubefilter. Retrieved June 28, 2015.
  22. ^ Deahl, Rachel (June 26, 2015). "Book Deals: Week of June 29, 2015". Publishers Weekly. Retrieved June 28, 2015.
  23. ^ "Matthew Santoro latest YouTuber with a book deal". The Malaysian Insider. June 30, 2015. Retrieved July 6, 2015.
  24. ^ "Huge Global citizens Announcement!". August 13, 2015. Retrieved August 13, 2015.
  25. ^ "Top 10 Most Loved Livestream Periscopers List". November 9, 2015. Retrieved November 9, 2015.
  26. ^ Lee, Ashley (March 2, 2015). "Shorty Awards 2015: Nominees Include Shonda Rhimes, Chris Pratt, Laverne Cox (Exclusive)". The Hollywood Reporter. Retrieved June 27, 2015.
  27. ^ "Streamy Awards 2015: Nominees Include Lauren Elizabeth, Rachel Levin, Jenn McAllister, Arden Rose, Matthew Santoro".
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