Maxeda

Maxeda

Maxeda logo
Company type	Private
Industry	Retail
Founded	1999
Headquarters	Amsterdam , Netherlands
Key people	Tony De Nunzio, Chairman
Products	General merchandise, financial services
Brands	Brico, Praxis, Plan-It, Formido
Revenue	€ 1.337 Billion (2015)
Operating income	€ 101 Million (2013/2014)
Number of employees	4,837 (2013/2014)
Parent	Kohlberg Kravis Roberts
Website	www.maxeda.nl

Maxeda (formerly Vendex KBB) is a Dutch retail group that operates do it yourself stores in Belgium and the Netherlands. Maxeda is the result of the merger of Koninklijke Bijenkorf Beheer (KBB) and Vendex. Formerly it owned large Dutch department stores. Since 2004 Maxeda is owned by a consortium of investors led by American private equity firm Kohlberg Kravis Roberts.

Do-it-yourself chains

• Brico (Belgium)
• Brico Plan-it (Belgium)
• Formido (Netherlands)
• Praxis (Netherlands)

Former chains

Clothing

• MS Mode (at the time known as M&S Mode) (Netherlands, Belgium, Luxembourg, Germany, France and Spain) - sold in 2010 to Excellent Retail Brands
• Hunkemöller (Lingerie) (Netherlands, Belgium, Luxembourg, Germany, France, Denmark, Curaçao, Saudi-Arabia, Bahrein, Qatar, United Arab Emirates, Kuwait and Aruba) — in 2010 sold to PAI Partners.
• Claudia Sträter (Netherlands, Belgium, Luxembourg and Germany) - sold in 2009

Restaurants

• La Place (Netherlands) — sold to Sun European Partners (along with Vroom & Dreesman)

Department stores

• De Bijenkorf (Netherlands) — in 2010 sold to Wittington Investments for €290 million
• Vroom & Dreesmann (also known as V&D) (Netherlands) — in 2010 sold to American investment company Sun Capital Partners
• HEMA (Netherlands, Belgium and Germany) — in 2007 sold to the British investment group Lion Capital LLP

Consumer electronics

• Dixons (Netherlands) — sold to Dexcom in 2006

Jewellery and watches

• Schaap & Citroen (Netherlands) - sold in 2009

1980s & 1990s PCs

Vendex actively marketed Canada made Philips personal computers in the 1980s through early 1990s.

Maxeda ITS

Maxeda IT Services is an independent IT company which focuses on the Maxeda stores, formerly known as Vendex KBB ITS or IDETA. However they also have a wide selection of clients that are not within the Maxeda group. Since 2008, all employees and contracts were outsourced to Capgemini as Capgemini Retail Solutions, a part of Capgemini Outsourcing.

External links

• Website Maxeda