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Nickelodeon (Indian TV channel)

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Nickelodeon
CountryIndia
HeadquartersMumbai, India
Programming
Language(s)Hindi
Telugu
Tamil
Kannada
Ownership
OwnerViacom International (1999–2007)
Viacom 18 (2007–present)

Nickelodeon India is an Indian children's pay television network based in Mumbai. It is the Indian equivalent to the original American network and is owned by Viacom 18, a joint venture between Viacom and TV18. Nick India is available in four languages: Hindi, Tamil, Telugu and Kannada.

History

Nickelodeon India was launched on 16 October 1999 and was initially picked up by Zee TV.[1]

Zee TV launched a Nickelodeon-branded programming block as part of a distribution deal between Viacom International and Zee Entertainment Enterprises. It was replaced by the Cartoon Network block in 2002.[2]

In 2004 Viacom revamped Nickelodeon in India to increase its viewership, including branding it as Nick, local productions and starting Hindi feed.[3][4]

Viacom signed a programming deal with Sun Network in 2007 according to which Nickelodeon shows will air on Chutti TV dubbed in Tamil and Telugu. This deal was later cancelled when Nickelodeon decided to add Tamil and Telugu language tracks to their own channel.[5]

On June 25, 2010 Nick India rebranded using the current logo. It was the last major market to undergo this makeover.[6]

In 2011, Viacom 18 launched a new channel called Sonic.[7] Initially the channel was focused on action and adventure, before switching their focus to comedy in 2016.[8]

Viacom 18 Motion Pictures distributed Keymon & Nani in Space Adventure, a film based on the Nickelodeon India series Keymon Ache in 2012.[9] Another theatrical film, Motu Patlu: King Of Kings from the Motu Patlu franchise was released in Hindi and Tamil on 14 October 2016.[10]

Nick Jr. India was launched in late 2012 after being spun off from the main channel.[11] TeenNick aired in the evenings before 1 February 2017, when it was discontinued.

In 2013 the first ever Kids Choice Awards was hosted in India.[12]

On 5 December 2015, Viacom 18 launched Nickelodeon HD+, the first children's channel in high definition in India.[13] It originates a different schedule than the main network, including previously unaired international programming such as The Legend of Korra.

In 2016 Viacom 18 launched a Nick programming block named "Nick Hour" on their free-to-air channel Rishtey.[14] The programming consists of shows like Motu Patlu, Pakdam Pakdai, The Jungle Book, Go, Diego, Go!, Keymon Ache and Chhoti Anandi (Colors series).

Nick India launched Kannada feed on 1 September 2018.

Programming

Main article: List of programmes broadcast by Nickelodeon (India)

In the channel's first years of broadcasting it aired mostly original programmes from the US, like Rugrats, Aaahh! Real Monsters, As Told by Ginger, Rocket Power, The Wild Thornberrys and other animated shows such as The Adventures of Jimmy Neutron: Boy Genius, Rocko's Modern Life, The Angry Beavers, CatDog, Hey Arnold!, The Fairly OddParents and Danny Phantom. The network also aired live action shows, such as Kenan & Kel, Drake & Josh, Clarissa Explains It All, Legends of the Hidden Temple, Nick Bites and many more.

After the success of international game shows Nick India produced two local game shows, Dum Dama Dum[15] and Gilli Gilli Gappa.[16] They launched J Bole Toh Jadoo, a spin-off series of 2003's Koi... Mil Gaya. The series premiered on 14 November 2005 on Children's Day.

In 2006 Nick India started acquiring Japanese series such as Ninja Hattori, Perman and Mighty Cat Masked Niyander.[17]

Nick started airing Colors's Mythological show Jai Shri Krishna in 2009. The show was re-edited and customised for children.[18] They also acquired Little Krishna, an animated series produced by BIG Animation India and The Indian Heritage Foundation in May 2009.[19]

Nickelodeon India from 2011 started producing local animated programming and launched Keymon Ache and a theatrical movie based on the series.[9] The local strategy became successful with Motu Patlu in 2012 and they later launched more local animated series like Pakdam Pakdai in 2013, Shiva in 2015, Gattu Battu in 2017 and Rudra in 2018.

Nickelodeon India for a long time has been giving less importance on American original series. Many of the animated shows have been neglected by the channel and even internationally popular shows like The Fairly OddParents haven't had a proper run on the channel. The probable cause of this is due to the channel's low ratings and failure to gain relevance with the children in its first years of broadcasting.[4][20][3] Nick Jr. also wasn't in a good condition until 2012 when the dedicated channel launched and the new shows from Nick Jr. started airing. Nick India did not even broadcast live action series such as iCarly until several years later with the launch of the now-discontinued TeenNick block on Nick Jr. India. Nina Elavia Jaipuria, the head of Nickelodeon India says live action shows do not connect with the viewers as much as animated shows do, even with dubbing.[21][22]

Currently, the channel only shows local programming, with some international shows aired on Nick HD+. Additionally, Oggy and the Cockroaches is the only non-local show currently broadcasting on Nickelodeon India, during the late night hours.

See also

External links

References

  1. ^ "ZEE TV TO LAUNCH NICKELODEON". 11 October 1999. Retrieved 21 June 2017.
  2. ^ "Cartoon Network block replaces Nick on Zee TV". 14 August 2002. Retrieved 19 September 2017.
  3. ^ a b "Nickelodeon India business and operations head Pradeep Hejmadi - AnimationXpressAnimationXpress". www.animationxpress.com. Retrieved 20 July 2018.
  4. ^ a b "Nick to get 'MTV India treatment' for makeover". Indian Television Dot Com. 22 May 2004. Retrieved 20 July 2018.
  5. ^ "Sun's Chutti TV targets 25% ad growth in 2010". 19 December 2009. Retrieved 9 January 2018.
  6. ^ "Nick India undergoes makeover, to don new logo from June 25". The Economic Times. 24 June 2010. Retrieved 3 March 2018.
  7. ^ "Viacom18 to launch new channel Sonic for "new young adults"". Campaign India. Retrieved 1 November 2017.
  8. ^ "Nick rebrands their kids channel Sonic with refreshing new logo and their successful show 'Shiva' - AnimationXpressAnimationXpress". www.animationxpress.com. Retrieved 1 November 2017.
  9. ^ a b "Nick's Keymon Ache to make its theatrical debut on 9 November". 6 November 2012. Retrieved 4 January 2017.
  10. ^ "Viacom18 to bring 'Motu Patlu King of Kings' animation film". Retrieved 8 September 2016.
  11. ^ "Viacom18 launches Nick Jr. to enter preschool segment in India | TelevisionPost.com". www.televisionpost.com. Retrieved 1 November 2017.
  12. ^ "Nickelodeon Kids Choice Awards now in India". Indian Television Dot Com. 10 October 2013. Retrieved 1 November 2017.
  13. ^ "Viacom18 to launch HD kids channel Nick HD+, unveils local IP 'Shiva' for Nick | TelevisionPost.com". www.televisionpost.com. Archived from the original on 8 July 2017. Retrieved 1 November 2017. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  14. ^ ""Nick Hour" on Rishtey". 30 March 2016. Retrieved 13 December 2017.
  15. ^ "Nick brings 'Double Dare' Hindi version". Indian Television Dot Com. 9 November 2004. Retrieved 2 November 2017.
  16. ^ "Nick launches "Gilli Gilli Gappa" on Holi". 14 March 2006. Retrieved 18 November 2017.
  17. ^ "Nick scores hat trick with new shows on board - AnimationXpressAnimationXpress". www.animationxpress.com. Retrieved 10 January 2018.
  18. ^ "Colors to share Jai Shri Krishna with Nick, but with a different touch". 16 January 2009. Retrieved 27 November 2017.
  19. ^ "Animation series 'Little Krishna' debut on May 11". 7 May 2009. Retrieved 10 January 2018.
  20. ^ "'The focus for Nick in 2007 is to drive reach' : Nina Elavia Jaipuria - Nick India vice president & general manager". Indian Television Dot Com. 12 February 2007. Retrieved 20 July 2018.
  21. ^ "Ad rate correction alone will not correct the index, says Nick's Nina Elavia Jaipuria". www.bestmediaifo.com. Retrieved 20 July 2018.
  22. ^ "'Our gameplan is to maximise market and revenue share' – TelevisionPost: Latest News, India's Television, Cable, DTH, TRAI". www.televisionpost.com. Retrieved 20 July 2018.
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