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Viacom 18 Media Pvt. Limited
TypeJoint venture
FoundedNovember 2007; 14 years ago (2007-11)
HeadquartersMumbai, Maharashtra, India[1]
Key people
Rahul Joshi (CEO)
OwnersNetwork18 Group (51%)
ViacomCBS Networks EMEAA (49%)
SubsidiariesViacom18 US
Viacom18 Media
The Indian Film Company[2]
Viacom18 Studios

Viacom 18 Media Pvt. Limited is an Indian joint venture operation between TV18 and ViacomCBS based in Mumbai.[3] It was founded in November 2007 and owns various channels of ViacomCBS, as well as various consumer products in India.

In January 2010, Viacom 18 went international with the launch of Colors in United States. The channel is called Aapka Colors. In July 2010, it got into 50/50 distribution joint venture with Sun Network to form Sun 18.[4]

In 2013, TV18 acquired the non-Telugu language TV assets of ETV Network for ₹2,053 Crore, with a permission to use ETV brand name.[5] In 2015, Viacom 18 decided to rebrand all five non-Telugu language ETV regional general entertainment channels. ETV Marathi, ETV Gujarati, ETV Kannada, ETV Bangla and ETV Odia were rebranded into Colors Marathi, Colors Gujarati, Colors Kannada, Colors Bangla and Colors Odia respectively.[6]

In December 2011, Viacom 18 launched Nickelodeon Sonic, targeting young adults.[7] The company also owns Viacom18 Studios. On 31 January 2018, TV18 announced its acquisition of Viacom's majority in the joint venture, taking operational control and leaving Viacom with minority interest.[8] On 1 October 2019, Viacom 18 launched Colors HD in Malaysia on Astro Malaysia; every serial will be served with Malay and English subtitles.[citation needed]

Channels and platforms[edit]

Following are the distribution channels available from Viacom18:[9]

Channel Launched Language Category SD/HD availability Notes
Colors TV 2008 Hindi General Entertainment SD+HD
Colors Rishtey 2014 SD
Colors Cineplex 2016 Movies SD+HD
Rishtey Cineplex 2020 SD
Colors Cineplex Bollywood 2021
MTV 1996 Youth SD+HD
MTV Beats 2014 Music
Colors Infinity 2015 English General Entertainment SD+HD
Comedy Central 2012
VH1 2005 Music
Nickelodeon 1999 Hindi
Kids SD
Nickelodeon Sonic 2011
Nick Jr. 2012 Hindi
Nick HD+ 2015 HD
Colors Bangla 2000 Bengali General Entertainment SD+HD Previously known as ETV Bangla
Colors Bangla Cinema 2019 Movies SD
Colors Gujarati 2002 Gujarati General Entertainment Previously known as ETV Gujarati
Colors Gujarati Cinema 2019 Movies
Colors Kannada 2000 Kannada General Entertainment SD+HD Previously known as ETV Kannada
Colors Super 2016 SD
Colors Kannada Cinema 2018 Movies
Colors Marathi 2000 Marathi General Entertainment SD+HD Previously known as ETV Marathi
Colors Odia 2002 Odia SD Previously known as ETV Odia
Colors Tamil 2018 Tamil SD+HD


See also[edit]


  1. ^ "Viacom18 Media Pvt. Ltd". Archived from the original on 23 October 2018. Retrieved 27 July 2018.
  2. ^ "TV18 Broadcast Ltd (CRD)" (PDF). BSEIndia. Archived from the original (PDF) on 23 September 2015.
  3. ^ "Corporate restructure complete for India's Network18". Retrieved 10 August 2017.
  4. ^ "Beefing Up The Bouquet". Retrieved 10 August 2018.
  5. ^ Network18 finishes Rs 2,053-cr deal to acquire ETV stakes
  6. ^ "ETV re-branding to Colors". Retrieved 4 March 2015.
  7. ^ "Viacom18 launches its new channel 'Sonic Nickelodeon' in India". India Infoline. 5 December 2018. Retrieved 26 December 2018.
  8. ^ "TV18 to increase stake to 51% in Viacom18, the JV with Viacom Inc". Viacom18. 31 January 2018. Retrieved 31 January 2018.
  9. ^ "Our Channels - On Air".

External links[edit]