A Noblesse cigarette
The Noblesse brand, first launched in 1952 in a distinct green, 80mm, 'soft-pack' which has never been dramatically changed, is the oldest in Dubek's product line. The cigarette also has the highest tar (19 mg) and nicotine (1.3 mg) amounts available on the Israeli mass-market.
Dubek has since made three additions to the Noblesse family: A lower nicotine/tar blend in a light-green softpack branded Noblesse Virginia Blend, an even lower nicotine/tar blend in a blue/white flip-top pack branded American Blue and Noblesse Golden Virginia which is sold in a bright orange softpack. Noblesse cigarettes are also distributed or sold by the Israel Defense Forces to imprisoned soldiers within Israeli military prisons.
- Noblesse Filter: Full flavor, length: 80 mm, available in soft pack
- Noblesse Golden Virginia: Medium flavor, length: 80 mm, available in soft pack
- Noblesse Blend: Refined flavor, length: 80 mm, available in soft pack