Pink-slime journalism

Pink-slime journalism is a practice in which American news outlets, or fake partisan operations masquerading as such, publish poor-quality news reports which appear to be local news. Researchers and media credibility raters have observed pink-slime journalism being used to support both Republican Party and Democratic Party politicians or policies. The use of these websites to gather user data has also been observed. The reports are either computer-generated or written by poorly-paid outsourced writers, sometimes using pen names.

The term "pink-slime journalism" was coined by journalist Ryan Smith in 2012. A related term, "news mirage", was coined in 2024 by journalists Miranda Green and David Folkenflik to refer to websites that "look like news, but in truth [serve as] mouthpieces" for corporations or advocacy groups with a non-journalistic agenda.

Media watchdog organization Newsguard reported in June 2024 that the "number of partisan-backed outlets designed to look like impartial news outlets has officially surpassed the number of real, local daily newspapers in the U.S."

Overview

The name "pink slime journalism" is a reference to "pink slime", a meat by-product that is used as filler in processed meats, which are sometimes passed off as higher-quality meat in fast food restaurants.

The primary defining characteristics of pink slime journalism are:

• The content is generally produced by low-wage employees, automated content production, and templates
• Many pink slime websites purport to cover local or hyperlocal news and to some extent are taking advantage of a decline in traditional local news
• Known instances of pink slime journalism, or networks of known instances, are financed by political partisans, and push a point-of-view favorable to those partisans
• Not infrequently one pink-slime website exists in a network of many similar publications within a single state or region.

Not all poor-quality publishers that heavily rely on AI or other automated content-generation and that purport to publish local news have a partisan motivation. Two examples are Hoodline and Newsbreak.

Additionally, some websites (which have been referred to as "news mirages") produce relatively high-quality work, but obscure the non-journalistic agenda of their publisher, which might be an advocacy group or self-interested corporation.

Content production

Pink-slime journalism typically involves outsourcing local news stories to low-wage employees, or using computer automation to generate news stories from various datasets. Pink-slime websites can often be identified by their heavy use of automatically generated or templated content and lack of original reporting.

In 2012 writers employed by a pink-slime network were being paid between $0.35 and $24 per article; the New York Times reported in October 2020 that journalists were being paid between $3 and $36 per article.

Focus on local news

The design and naming of pink-slime news publications often resemble that of independent local news outlets.

With newspapers in decline over the past decade, dedicated pink-slime outlets have filled the voids left by shuttered local newspapers.

According to researcher Priyanjana Bengani of the Tow Center for Digital Journalism at Columbia University, pink-slime news outlets mimic local news outlets to take advantage of the trust that people tend to place in local journalism.

According to the Columbia Journalism Review, pink-slime outlets attempt to exploit people's faith in local news, as well as capitalize on the information deserts created by declining local news.

Use as a partisan tool

Pink slime websites often are financed by political partisans, and in their news content, present the candidates and policies favored by the partisans who fund the website in a favorable light, while presenting the candidates and policies disfavored by the partisans who fund the website in a negative light.

Scholars who study pink-slime journalism estimated in 2022 that there are many more pink-slime websites connected to conservative interests than to liberal or progressive interests, with the ratio being about "1,200 right-wing local news sites....[and] fewer than 70 left-leaning" such websites. One of the reasons for the preponderance of conservative pink-slime websites over left-leaning pink-slime websites is the existence of one major right-wing network, with over 1,000 local websites in it, headed by Brian Timpone and partially financed by Texas billionaire Tim Dunn.

According to Harvard University's Nieman Foundation for Journalism, although many such outlets claim to be independent, they are financed by "government officials, political candidates, PACs and political party operatives".

Pink-slime websites often step up their content production during election cycles.

Relative to the political purposes served by the slant of the content on these websites, the Columbia Journalism Review has additionally reported that some of these outlets appear to be used to gather data from users for political targeting purposes.

Quantity

The Columbia Journalism Review identified around 450 websites that appeared to be pink-slime outlets in a December 2019 report; they reported in August 2020 that the number had almost tripled to more than 1,200 websites in the months preceding the 2020 United States presidential election.

Examples

Journatic, founded in 2006, produced hyperlocal news content and distributed it to other publishers. The company created its articles using a combination of computer generation and low-wage writers who were not local to the areas for which they were writing. Some of these writers were poorly-paid workers from outside of the United States who were writing under fake names. Newspapers throughout the United States including the Chicago Tribune, the San Francisco Chronicle, and the Houston Chronicle had all published journalism from Journatic. Journatic's practices were exposed in 2012 in a report by This American Life, which interviewed Ryan Smith, a journalist who had been working for Journatic, and who coined the term "pink-slime journalism". The exposé also revealed Journatic's use of false bylines, fabricated quotes, and plagiarized material. Newspapers canceled their contracts with Journatic following this revelation, including the Chicago Tribune, who had laid off employees and replaced their work with articles from Journatic. Journatic rebranded to Locality Labs the following year.

Brian Timpone, who was the chief executive of Journatic, is an American businessman who runs various pink-slime networks which contribute reports to over 1,000 individual news websites. Research by the Columbia Journalism Review in December 2019 found that pink-slime networks operating hundreds of websites traced back to organizations connected to Timpone. One such organization, Metric Media, had set up 189 local news networks in ten states within a year. Other organizations included Locality Labs, Franklin Archer, the Record Inc., and Local Government Information Services; all were connected to Timpone in some way. Many of the articles distributed through these networks were right-leaning, and more than 90% of them were computer-generated or repurposed from other reports. According to the New York Times, the sites operated by Timpone's networks do not typically post false information, but "the operation is rooted in deception, eschewing hallmarks of news reporting like fairness and transparency". The sites typically do not disclose that they are funded by advocacy groups or that they are paid to run articles.

NewsGuard reported in October 2022 that left-leaning websites including The Main Street Sentinel, Courier Newsroom, and The American Independent, as well as the right-leaning Metric Media network, were running ads on social media while hiding their partisan funding and connections. The NewsGuard report referred to the newsrooms as "'pink slime' newsrooms".

In October 2024, Pro Publica reported that newspapers with the word "Catholic" in their title were being distributed in five presidential battleground states -- Arizona, Michigan, Nevada, Pennsylvania, and Wisconsin. The newspapers are unaffiliated with the Catholic Church and were traced back to noted pink-slime journalism entrepreneur Brian Timpone. Much of the content of the newspapers, according to Pro Publica, "undermine Vice President Kamala Harris and prop up former President Donald Trump".

See also

• Churnalism
• Content farm
• Hack writer
• List of political disinformation website campaigns in the United States

Further reading

• Askari, Yasmine (October 27, 2020). "'Pink Slime' Journalism Finds a Home in Texas' News Deserts". The Texas Observer.
• Lopez, Meghan (October 28, 2020). "So-called pink slime journalism comes to Colorado". KMGH-TV.