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QVC (British TV channel)

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QVC UK
Ownership
OwnerQVC

QVC UK is a television shopping channel broadcast in the United Kingdom. It was formed in 1993 when QVC, Inc. agreed a deal with Sky TV to create a UK version of the US channel. "QVC — The Shopping Channel" first broadcast in the UK on 1 October 1993.

History

The original US channel was founded in 1986 in West Chester, Pennsylvania by Joseph Segel. It grew into a multinational corporation, specialising in televised home shopping. It now broadcasts in five countries to 141 million consumers. The name is an initialism—standing for Quality, Value, Convenience. However, unlike in the USA, the expansion of the initialism is no longer used on air in the UK.

In 1998 the UK venture turned its first net profit (£12.5 million), against a loss of £228,000 in 1997.[2] Originally 20% owned by Sky, it became a wholly owned subsidiary of the US broadcaster in 2004.[3]

In 2008 QVC UK launched a multiscreen video service accessible via the interactive television layer, making four video streams available to Sky viewers via the red button:

  • QVC Live
  • QVC+1 (a time delayed service)
  • Today's Special Value presentation

QVC Beauty

On 26 October 2010 a second channel was launched in the UK, QVC Beauty, available to viewers of Freeview, Sky and Freesat.[4]

QVC HD, QVC Extra and QVC Style

QVC had planned to begin broadcasting in high-definition from September 2012, to be followed by the launch of two new 24-hour channels on Sky.[5] On 11 February 2013 Sparkle TV and Twinkle TV launched on Sky; however, as of 2013 QVC HD has yet to launch. On 1 July 2013, Twinkle TV was renamed QVC Style. Sparkle TV became QVC Extra on 12 August 2013, with both channels added to Freesat.[6] The following day saw the channels relaunch with availability expanded to Freeview via the connected red button on QVC Beauty.[7] In July 2014, QVC Extra launched on Freeview channel 57.

QVC Active

QVC Active was an interactive television service made accessible using the red button on QVC UK's cable, Sky and digital terrestrial services. Across each enhanced television platform, QVC provided information including a 24 hour TV Guide, bestselling products of that day and an ability for the viewer to interact with QVC UK's inventory. Customers viewing the Sky and cable TV platforms could buy products using their set-top box. On 13 August 2013, QVC Active closed as a result of more customers using mobile devices for ordering.[7]

Operation in the UK

QVC UK operates from two main sites. From launch until June 2012, its headquarters and broadcasting facilities were at Marco Polo House, the former British Satellite Broadcasting headquarters in Battersea, London. These operations then moved to Chiswick Park,[8] a 'campus'-style development on the site of a former derelict London Transport bus depot in West London.[9] Its call centre and distribution warehouse is located in Kirkby, in Knowsley, on Merseyside. These facilities were moved in 1998 from Liverpool's Harrington Dock. The company also has outlet stores in Warrington and Shrewsbury.

In June 2011, it was reported that QVC UK had begun carrying out trials of 3D broadcasting. This was merely an experiment, a spokesperson said.[10]

The channel broadcasts live 17 hours a day (the remainder being repeated content) year round. QVC UK claims a market penetration of 15.4 million homes on cable, satellite, and digital terrestrial TV. The satellite 'footprint' also takes in much of Western Europe. Retail sales for the year 2008 reached £360+ million.

Products

QVC organises its product range into eight distinct categories:

  • Beauty
  • Fashion and accessories
  • Jewellery
  • Craft and leisure
  • For the home
  • Home electronics
  • Garden and DIY
  • Clearance

Presenters

Past presenters

References

  1. ^ http://www.ofcom.org.uk/static/radiolicensing/html/tv/cs/dtps000033ba8qvc1hd.htm
  2. ^ QVC UK Moves into Profit, Broadcast, London, 21 May 1999.Accessed 7 January 2011.
  3. ^ Sky sells QVC stake for £49m, 29 February, Digital Worldz.Accessed 13 August 2011.
  4. ^ "Freeview/ Home/ Channels/ Lifestyle/ QVC Beauty". Freeview (UK). Retrieved 4 May 2011.
  5. ^ "QVC plans HD and extra channels after studio move". Broadcast. 31 May 2012.
  6. ^ "QVC branches out with two new channels from 13th August". a516digital. 9 August 2013.
  7. ^ a b "QVC to launch two new standalone shopping channels". The Retail Bulletin. 9 August 2013.
  8. ^ QVC to move to Chiswick Park, Robin Parker, Broadcast magazine, 27 July 2010.Accessed 13 August 2011.
  9. ^ We act for QVC on Chiswick Park move, Bond Pearce property consultancy's corporate website, Undated.Accessed 13 August 2011.
  10. ^ QVC Shopping Channel Experimenting With 3D, 3dfocus.co.uk, 6 June 2011.Accessed 13 August 2011.

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