Neustar IP Intelligence

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Neustar IP Intelligence, formerly Quova, is a company that identifies the geographical location of website visitors based on their IP address. Customers include Major League Baseball, which uses the service to black out content in a team's home city. Neustar IP Intelligence is based in Mountain View, California and is a wholly owned subsidiary of Neustar, Inc.[1][2] The company's CEO is Lisa Hook.

Neustar, Inc. acquired Quova in November 2010, renaming it Neustar IP Intelligence and rebranding its services at the beginning of 2012.[3]


  1. ^ "Situation #1: Enforce Sports Blackout Restrictions". 
  2. ^ "Neustar IP Intelligence: About us". Neustar. Retrieved 17 December 2011. 
  3. ^ "Quova Rebrands as Neustar IP Intelligence (news release)". San Francisco Chronicle. December 19, 1011. Retrieved 1 January 2012. 

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