Richie Rich (rapper)

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Richie Rich
Richie Rich rapper.jpeg
Background information
Birth name Richard Serrell
Born (1968-06-25) June 25, 1968 (age 50)
Origin Oakland, California
Genres West Coast hip hop, hip hop
Occupation(s) Rapper
Years active 1986–present
Labels Hoo-Bangin', Priority Records, Big League Records
Associated acts 415, 2Pac, Luniz, Mac Dre, E-40, B-Legit, J. Stalin, Tionne "T-Boz" Watkins
Website [1]

Richard Serrell, better known by his stage name Richie Rich, is a rapper from Oakland, California. He currently runs his own record label, Ten-Six Records.

Music career[edit]

Early years (1987-99)[edit]

His rapping style had an influence on Snoop Dogg. In Snoop's own words


Richie Rich first entered music in the late 1980s with the group 415. With D-Loc, DJ Daryl, and JED, Rich crafted a Bay Area album in 1989 called 41Fivin, which sold well around the Bay Area and spawned a Richie Rich solo album in 1990, titled Don't Do It.[3]

As the group was ready to sign a major-label contract with Priority Records in 1990, however, Richie Rich was arrested for possession of cocaine. 415 released its next album and faded from the scene soon after, while Rich sat in jail; he was released a year later, and began appearing on tracks by 2Pac and the Luniz. Richie Rich soon found himself being in the middle of a bidding war between Def Jam Records and Relativity Records. He choose to go on Russell Simmons' label Def Jam. Before forming his own label Oakland Hills 41510 he released his second solo album in 1996, Half Thang, which peaked on the Billboard Top R&B/Hip-Hop Albums at number 57.[4]

By 1995, Richie Rich had become the first Bay Area rapper to sign with New York's Def Jam Records, and his major-label album, Seasoned Veteran, was released in late 1996[5] Seasoned Veteran did rather well on the charts, and music videos were soon released for three songs on the album.[6] Just as Rich's career was booming, a merger at Def Jam (with PolyGram) left him without much direction. Richie Rich was going to release a second album on Def Jam, although it kept getting pushed back. He soon had the decision to stay or go, he decided to go.[7]

Ten-Six Record Years (1999-present)[edit]

Rich then started his own label with partner Lev Berlak, named Ten-Six Records. Four years after Seasoned Veteran, his fourth album The Game was released. The album has sold over 300,000 units independently.[8]


Studio albums[edit]

Collaboration albums[edit]

Compilation albums[edit]

Mixtapes and street albums[edit]

  • Town Bidness (2010)
  • Town Bidness Volume 2 (2011)

Extended plays[edit]

  • Geeks Revenge (Rodney) (1990)

Guest appearances[edit]

Year Album Song
1995 Me Against the World "Heavy in the Game" (2Pac featuring Richie Rich, Ebony Foster & Lady Levi)
Operation Stackola "Pimps, Playas & Hustlas" (Luniz featuring Dru Down & Richie Rich)
"I Got 5 on It" (Single) "I Got 5 on It" (Bay Ballas Remix) (Luniz featuring Mike Marshall, Dru Down, E-40, Richie Rich, Shock G & Spice 1)
1996 All Eyez on Me "Ratha Be Ya Nigga" (2Pac featuring Richie Rich, Ebony & Puff Johnson)
"Aint Hard 2 Find" (2Pac featuring Richie Rich, B-Legit, E-40, D-Shot & C-Bo)
NFL Jams "Stay with Me" (Richie Rich & Esera Tuaolo)
1997 An Eye for an Eye "More Game" (RBL Posse featuring Richie Rich)
How to Be a Player "Hard to Get" (Rick James & Richie Rich)
R U Still Down? (Remember Me) "Lie To Kick It" (2Pac featuring Richie Rich)
Pre-Meditated Drama "Trouble" (Steady Mobb'n featuring Richie Rich)
Sky Ballin' "Sky Ballin'" (Side 2 Syde featuring Richie Rich)
Southwest Riders "Yay Deep" (B-Legit & E-40 featuring Richie Rich)
1999 Bosses Will Be Bosses "Haters" (The Delinquents featuring Richie Rich, Otis & Shug)
"Bitch Niggas" (The Delinquents featuring Richie Rich & B-Legit)
Chronic 2000 "Gotta Love Gangsta's" (Tha Realest featuring Scarface & Richie Rich)
That Was Then, This Is Now, Vol. 1 "Heart Of A Savage" (Frost featuring Richie Rich, Mac Minister & B-Legit)
2000 The Thugz, Vol. 1 "Bitches" (MC Breed featuring Richie Rich & Too Short)
2001 It's Not What You Say... It's How You Say It "Hold Off" (Mac Dre featuring Richie Rich)
2002 United Ghettos of America "I'm So Cool" (Yukmouth featuring Dru Down, Lil' Ron & Richie Rich)
2004 United Ghettos of America, Vol. 2 "The Slide Show" (Yukmouth featuring C-Bo, Nate da Nut, Richie Rich)
2005 Smash Rockwell "Oaktown" (Casual featuring E Mac, Richie Rich, Too Short & G-Stack)
2006 The Book of Life - Chapter 1 "Strike 3" (Remix) (Missippi featuring Richie Rich)
2008 Million Dollar Mouthpiece "The Best Thang Goin'" (Yukmouth featuring Too Short, Devin the Dude, Richie Rich & Danica "The Morning Star")
"East Oakland" (Yukmouth featuring Dru Down, Richie Rich, The Team, The Delinquents & Bart)
2011 The Tonite Show - Thuggin' & Mobbin' "All On You" (Yukmouth featuring Richie Rich & B-Legit)
2012 No Trespassing "Hog Ridin'" (Too Short featuring Richie Rich)
The Block Brochure: Welcome to the Soil 1 "Cutlass" (E-40 featuring B-Legit & Richie Rich)
Memoirs of a Curb Server "Cannabis Club" (Remix) (J. Stalin featuring Berner, Young Do, The Jacka, Stevie Joe, Onionz, Richie Rich & Yukmouth)
Cookies 'n Cream "Airheads" (Blanco & Yukmouth featuring Dru Down, B-Legit & Richie Rich)
The Conspiracy "So Good (Remix)" (Philthy Rich & Dem Hoodstarz featuring Richie Rich & Too Short) ( Jimi Productionz)


  1. ^ Welcome to Death Row released by Xenon, 2001, ISBN B00005NBA5
  2. ^ "Richie Rich: Hip-Hop Pioneer Debuts National Solo Album". The Sun Reporter. he Sun Reporter. 11 November 1996. Retrieved 25 April 2009. 
  3. ^ "Richie Rich (2) Discography". Discogs. Retrieved 10 November 2008. 
  4. ^ "Richie Rich". All Music. All Music. Retrieved 22 November 2008. 
  5. ^ "RICHIE RICH: A seasoned veteran returns". The Michigan Citizen. The Michigan Citizen. 11 November 1996. Retrieved 25 April 2009. 
  6. ^ The Source Magazine December 1996 Page 130
  7. ^ The Source Magazine October 2000 Page 190
  8. ^ "The Game". Rap Reviews.Com. 

External links[edit]

  • {{Myspace|richierichonline|Richie Rich}