Rock 'Em Sock 'Em Robots
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Rock 'Em Sock 'Em Robots is a two-player action toy and game, designed by Marvin Glass and Associates and was first manufactured by Marx toy company in 1964. It features two dueling robot boxers, Red Rocker and Blue Bomber, mechanically manipulated by the players, and the game is won when one player knocks the head off of the opponent. The 2000s version of the game by Mattel features physically smaller robots.
Each "player" takes control of either robot: the "Red Rocker" or the "Blue Bomber", both of which are standing on a platform molded in bright yellow high-impact polystyrene plastic, representing a boxing ring. By pushing plunger buttons on a pair of joysticks at the base of the platform, players make their robot punch at their opponent's robot. If a robot's head is hit with sufficient force at a suitable angle, the head will overextend away from the shoulders, signifying that the other player has won the round.
Rock 'Em Sock 'Em Robots has enjoyed far-ranging success in the United States, selling in the hundreds of thousands and becoming something of a minor popular culture phenomenon. The game was developed for the Marx toy company by the renowned toy design firm Marvin Glass and Associates, in the early 1960s, and first became available to retailers during the 1964 season. The toy maker produced the action set, virtually unchanged, for well over a decade, until the packaging and characters were updated for the 1977 sales season with a more overt outer-space theme to make it appeal more to buyers looking for space toys following the release of the movie blockbuster Star Wars.
The game was available in the United Kingdom during the 1970s, where it was sold under the name Raving Bonkers.
Marx Toys also released an updated version of Rock'em Sock'em Robots called Clash of the Cosmic Robots in 1977. It featured robots of a more design more suitable for the Space Age. The redesign was inspired by the success of the film Star Wars, released that May. Instead of a red robot and a blue robot, Clash of the Cosmic Robots featured PROG-2, an orange robot with a head more like that of RoboCop, and V-STYX, a white robot with a long, protruding mouth (but no eyes). The boxing ring was molded in black to give the game a look reminiscent of outer space. Stickers and decals (for both the robots and the ring) were provided, following the same concept.
For a period of time in the mid-1990s the blue robot was changed to a darker shade of blue and given the old PROG-2 head. The red robot was changed to a grey color (Though the instructions referred to him as "silver"), but retained his classic head. Their respective names were changed to "Bolt Crusher Bob" and "Gear Grinder Greg". As in Clash of the Cosmic Robots, stickers and decals were provided for additional design. Aside from the cosmetic changes, the game remained the same.
In 2000, a remake of the classic version was developed by Mattel—at approximately half the size of the original model. In addition, an action figure line, a PlayStation game, electronic handhelds, a head-to-head plug and play and bobble head dolls have been recently introduced. The PlayStation game was Rock 'Em Sock 'Em Robots Arena, published by Mattel Interactive, and was developed by Paradox Development using their successful game engine from the completed but canceled Thrill Kill video game. The video game and action figure lines represented a newer, updated version of the robots, whereas the reissued game and licensed products all were based on the original Red Rocker and Blue Bomber characters.
In popular culture
In the Game Boy Advance video game, more robots were introduced, including the "Yellow Yahoo", "Brown Bully", "Orange Oppressor", "Silver Stretcher", "Purple Pyro", "Green Grappler", "Pink Pummeller", and "Black Bruiser". The game was also made into a mobile phone video game years ago by Oasys Mobile. Latest mobile game was developed by OneStepMobile LLC for iPhone and Android devices. Al McWhiggin, the main antagonist in the Disney/Pixar's 1999 film Toy Story 2, owns the Rock 'Em Sock 'Em Robots toy playset in Al's office in Al's Toy Barn in the Tri-County area, which a springy dog named Slinky Dog takes to be "a cowboy doll named Sheriff Woody with a bad arm", then in the deleted scene, a Space Ranger named Buzz Lightyear throws the Zurg's ray gun battery to the Rock 'em Sock 'Em Robots and Buzz Lightyear's arch enemy, Evil Emperor Zurg was beaten up by the Rock 'Em Sock 'Em Robots when the boxing ring bell rings and the fight was over and they also appeared as a cameo in Disney/Pixar's 2004 film The Incredibles, where the Rock 'Em Sock 'Em Robots appeared in Mr. Incredible's room. They are voiced by the film's director John Lasseter (Blue Bomber) and one of the co-directors Lee Unkrich (Red Rocker). These robots are also used in Charlie and the Chocolate Factory during the Oompa Loompas' musical number about Mike Teavee in the TV room at Willy Wonka's factory. They also appeared at the 72nd Academy Awards alongside the Toy Story cast presenting the Academy Award for Best Animated Short Film and they also appeared as a giant video game arcade in many Dave & Buster's locations then it debuts and opens in December 26, 2016.