Rude (song)

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"Rude"
Magic! - Rude.png
Single by Magic!
from the album Don't Kill the Magic
B-side "Mama Didn't Raise No Fool"
Released
  • October 11, 2013 (as a promotional single)
  • February 24, 2014 (re-release)
Format
Recorded 2012
Genre
Length
  • 3:44
  • 4:33 (Zedd remix)
Label
Songwriter(s)
Producer(s) Adam Messinger
Magic! singles chronology
"Rude"
(2013)
"Don't Kill the Magic"
(2014)
"Rude"
(2014)
"Don't Kill the Magic"
(2014)
Music video
"Rude" on YouTube

"Rude" is the debut single by Canadian band Magic! from their debut studio album, Don't Kill the Magic. It was originally released on October 11, 2013 as a promotional single and then re-released on February 24, 2014 by Sony Music Entertainment. The song was featured in a 2014 Nestea commercial in the Philippines. The official remix for the song features Kid Ink, Ty Dolla Sign and Travis Barker on the drums.

Despite mixed reviews from music critics, "Rude" was an international commercial success. The song peaked at number six on the Canadian Hot 100 and internationally topped the charts in the United States and the United Kingdom and peaked within the top ten of the charts in Australia, New Zealand, Ireland, Denmark, the Netherlands and Sweden. "Rude" was the ninth best-selling song of 2014, with global sales of 8.6 million units, and won the Juno Award for Single of the Year.[1]

Background and composition[edit]

"Rude" was named after the reggae term "rude boy" and originally based on a real-life situation. The lead singer of Magic!, Nasri, had been in an unhealthy relationship with a previous girlfriend. After Nasri got in a fight with his girlfriend, the band based the song off of that headline. The couple was in a "mean time" when they were both being rude to each other, as Nasri says in what he describes as a "dark vibe."[2] "Rude" was written by Nasri, Adam Messinger, Mark Pellizzer, Ben Spivak and Alex Tanas, and produced by Adam Messinger.[3] According to the sheet music published by Sony/ATV Music Publishing at Musicnotes.com, "Rude" is a reggae fusion song set in common time with a tempo of 144 beats per minute. This song is written in the key of B minor.[4]

Critical reception[edit]

Critical reviews for "Rude" have been mixed. On a positive note, 4Music complimented the song, saying: "One listen and you'll be hooked."[5] A psychologist drew out a weak connection between the lyrics of the song and interracial relationships in order to make a point for his article about relationships,[6] while Time magazine named "Rude" the worst song of 2014, criticizing its "sanitized reggae-fusion sound" and lyrics.[7]

Live performances and covers[edit]

On December 9, 2013, the band made their Australian television debut on Sunrise, where they performed "Rude".[8] In June 2014, the band performed an acoustic version of the song on On Air with Ryan Seacrest.[9] In July, they performed it on The View and on The Tonight Show Starring Jimmy Fallon.[10][11] On August 10, 2014, the band performed the song at the 2014 Teen Choice Awards.[12] Magic! and American singer Marc Anthony performed a Spanglish version of the song at the 15th Latin Grammy Awards ceremony in 2014 with Anthony singing parts of the song in Spanish.[13]

On July 15, 2015, Postmodern Jukebox released a cover version of the song on YouTube,[14] featuring Von Smith.

In September 2015, American singer Selena Gomez covered the song on BBC Radio 1's Live Lounge.[15]

Music video[edit]

The music video features the band singing the song in a garage while scenes show Nasri in a relationship with a beautiful woman played by model Ayla Parker. After this, Nasri asks her conservative father, played by actor Brian Knudson,[16] for her hand in marriage, but the father refuses and won't explain why. The mother, played by actress Mary Kay McCartney, is somewhat softer. Eventually, Nasri secretly proposes to her and together with the rest of the band, try to convince the father, but he still refuses. Nasri marries her anyway and all party in the garage as Parker proclaims her love for Nasri and she abandons her overprotective father once and for all. The video was released on the band's YouTube account on December 5, 2013.[17] As of June 2017, the video has over 1.3 billion views on YouTube, and is the site's 35th most-watched video.[18]

Track listing[edit]

  • Digital download[19]
  1. "Rude" – 3:44
  1. "Rude" – 3:45
  2. "Mama Didn't Raise No Fool" – 4:07

Chart performance[edit]

"Rude" entered the US Billboard Hot 100 at number 97 on May 10, 2014.[21] On the issue dated July 26, 2014, the song reached number one, marking their first number-one single. "Rude" spent six consecutive weeks at number one. On the chart issue dated September 6, 2014, the song tumbled from number one to number 5 on the Hot 100 as Taylor Swift's "Shake it Off" debuted atop the chart. This is the first time since The Black Eyed Peas' "I Gotta Feeling" that a song fell all the way to the number 5 spot after spending as many as six weeks atop the chart. The song has spent 16 weeks in the chart's top ten. Magic! is the sixth Canadian band to top the Billboard Hot 100, the first since Nickelback with "How You Remind Me" in 2001. It is also the ninth reggae song to reach the summit, the last being Sean Paul's "Get Busy" in 2003.[22]

"Rude" reached number two on the Billboard Hot Digital Songs on June 18, 2014, selling 207,000 digital copies.[23] The following week the song peaked at number one, selling 210,000. It is only the second reggae song to top the Billboard Hot Digital Songs, after Sean Kingston's "Beautiful Girls" in 2007.[24] The song was certified three-times Platinum by the RIAA in September 2014 and has sold 3 million copies in the US, as of January 2015.[25]

"Rude" peaked at number six on the Canadian Hot 100 and remained on the chart for 69 weeks. In Australia, "Rude" peaked at number two on the Australian Singles Chart. In New Zealand, the song peaked at number two on the New Zealand Singles Chart. In the United Kingdom, "Rude" debuted at number fifty on the UK Singles Chart on July 20, 2014 ― for the week ending date July 26, 2014 ― before climbing to number two a week later. The song topped the chart on August 3, 2014 ― for the week ending date August 9, 2014 ― becoming Magic!'s first chart-topper in Britain. The song has peaked at number two in Ireland.

Charts[edit]

Certifications[edit]

Region Certification Certified units/Sales
Australia (ARIA)[91] 4× Platinum 280,000^
Canada (Music Canada)[92] 3× Platinum 240,000^
Germany (BVMI)[93] Gold 150,000^
Italy (FIMI)[94] 2× Platinum 60,000*
Mexico (AMPROFON)[95] 2× Platinum 120,000*
New Zealand (RMNZ)[96] Platinum 15,000*
Sweden (GLF)[97] 3× Platinum 120,000^
Switzerland (IFPI Switzerland)[98] Gold 15,000^
United Kingdom (BPI)[99] Platinum 600,000double-dagger
United States (RIAA)[100] 3× Platinum 3,000,000[25]
Streaming
Denmark (IFPI Denmark)[101] 3× Platinum 7,800,000^
Spain (PROMUSICAE)[102] Platinum 8,000,000^

*sales figures based on certification alone
^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

dagger Since May 2013 RIAA certifications for digital singles include on-demand audio and/or video song streams in addition to downloads.[103]

Release history[edit]

Country Date Format Label
Worldwide[104][105] October 11, 2013 Digital download
United States[106][107][108] February 24, 2014 Adult album alternative
  • Latium
  • RCA
  • Sony
March 17, 2014 Hot adult contemporary
Contemporary hit radio RCA
Germany[20] February 28, 2014 CD single
  • Latium
  • Sony
United Kingdom[109] July 20, 2014 Digital download

References[edit]

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