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RUPTLY logo tag pos rgb.png
Broadcast areaWorldwide
SloganNews That Expands Views
HeadquartersLennéstraße 1
Berlin, Germany
Picture format1080i (HDTV)
Owner(ANO) TV-Novosti
Sister channelsRT International
RT Arabic
RT Actualidad
RT America
RT Documentary
RT Deutsch
Launched4 April 2013; 7 years ago (2013-04-04)

Ruptly GmbH is an international video news agency specializing in video on demand, based in Berlin, Germany. It is a division of the RT (formerly Russia Today) news network. Ruptly says that it is editorially and commercially independent, but its sole shareholder is ANO "TV-Novosti", a Russian government-funded non-profit organisation which also controls RT.[1] During the economic crisis in December 2008, the Russian government, headed by Prime Minister Vladimir Putin, included ANO "TV-Novosti" on its list of core organizations of strategic importance of Russia.[2][3][4]

Ruptly operates worldwide, serving over 1,400 clients globally. These include large media groups, broadcast networks, video bloggers and online publishers. Clients include Al Jazeera, CBS, NHK, and new wave online publishers such as LADbible.[5]


Ruptly joined the German Commercial Register as a Berlin-based GmbH in July 2012,[6] before officially launching operations on April 4, 2013. It operates as a German commercial entity with ANO TV Novosti as its principle shareholder.

Since its inception, Ruptly has focused on providing video news content, live video-streaming and operational support to broadcasters of varying size around the world. It has since launched new pricing models to cater to smaller organizations with lower budgets including Ruptly PASS, launched in September 2018, which allows users to access unlimited video content on a subscription basis.[7] According to Dinara Toktosunova, Ruptly’s CEO, the service is intended to “support the growth of emerging and mid-sized digital publishers" with the intention of inspiring "talented publishers to strengthen their production, experiment with new video formats, and of course grow their audiences."[8]

In 2019, Ruptly began launching dedicated platforms to serve its audiences in their native languages. To date this includes Ruptly Spanish, launched in summer 2019, which provides Spanish-language video, scripts and a dedicated website.[9] Plans for an Arabic equivalent were announced earlier in 2019.[10]

Ruptly has launched an in-house verification unit, which is used to check the accuracy of content acquired from independent contributors.[11] The unit has revealed inaccuracies in multiple news stories, including a report containing inaccurate comments attributed to a senior Iranian military official.[12] However, Ruptly also cooperated with "journalists" who explicitly collaborated with Russian FSB federal security service and presented fake news about conflict in Donbass in Ukraine[13]

A Ruptly satellite reporting set up

Ruptly coverage includes much of what is covered on RT including politics, finance, sports, science, technology, entertainment and light news. The agency has reported on Russia, European policies, NSA surveillance, the German elections of 2013, the Middle East and the Syrian conflict.

The live events that Ruptly broadcasts include elections, protests all over the world,[14] including the Gilet Jaunes movement, which Ruptly covered live[15]—,international talks such as P5+1, trials, and spacewalks, including the first panoramic view of the Earth, captured from the International Space Station.[16]

Ruptly covered the arrest of Julian Assange at the Embassy of Ecuador, London in April 2019. Ruptly was the only news agency present and had been shooting at the embassy around the clock for at least six days with a crew of five working shifts.[17]


Ruptly consists of an international team headquartered in Germany, with additional offices located in Moscow and Beijing. The agency also engages a global network of freelance video journalists, known as stringers, to capture on-demand content at the scene of events.[18] These are located throughout the world in locations including Washington, Damascus, London, Madrid, Gaza and Cairo.[19] Ruptly also accepts user-generated content (UGC) via social media and its dedicated Ruptly Stringer app.[18] Ruptly's organization also includes the Berlin-based subsidiary Redfish.[20] Also based in Berlin is the German registered Maffick media, of which Ruptly, itself a subsidiary of the Russian RT television network, is a majority shareholder.[21] "Working for ... Maffick is not an endorsement of the policies of its sponsors", said one of its video presenters, Rania Khalek, in an interview with CNN in February 2019.[21] The pages of Maffick's Facebook page, as of that month, began to disclose their links to the Russian government.[22]

The Ruptly agency broadcasts live (with a platform that enables simultaneous streaming of five events) and allows TV stations and online media to receive and broadcast in real time.[23] It also has a video-on-demand service.[24] The service also sells footage to others on its website.

Products and services[edit]

Ruptly operates as a B2B news agency with three core areas: video news content, live video streaming and operational support.

Through its operational arm, Ruptly Ops, the agency provides localized broadcasting services to its clientele, including live stand-up positions for TV network journalists, on-demand filming and multi-camera studios at locations around the world, with previous projects including the provision of a variety of broadcast services in multiple host cities of the 2018 FIFA World Cup.[25]

In September 2018, Ruptly introduced a new digital subscription model, Ruptly Pass, which is aimed at individuals and media operating on lower budgets and allows users to access Ruptly’s content for 12.50 euros per month.[7]

According to Matt Tabaccos, Chief Commercial Officer at Ruptly, the model was developed to “widen the accessibility of good quality content that has previously been the privilege of a big budget TV channel or corporation.” [18]

Awards and nominations[edit]

Organization Year Category/award Project/service Result Ref.
Shorty Awards 2019 Best Live News Coverage Yellow Vests live streams Won [26]
Digiday Awards Europe 2019 Best Use of Live Ruptly Live Won [27]
Digiday Awards Europe 2019 Video Team of the Year Finalist [28]
The Drum Online Media Awards 2019 Breaking News Story of the Year   Kemerovo Nominated [29]
The Drum Online Media Awards 2018 Commercial Team of the Year - Won [30]
The Drum Online Media Awards 2018 Technical Innovation of the Year Ruptly Live Nominated [31]
Diplomatic Council Global Media Forum 2018 DC Global Media Innovator Ruptly Live Nominated [32]
The Drum Online Media Awards 2017 Best B2B News Site - Won [33]

See also[edit]


  1. ^ "Digital Innovators' Summit". Retrieved 2019-11-29.
  2. ^ "Archive of the official site of the 2008–2012 Prime Minister of the Russian Federation Vladimir Putin". Government of Russia.
  3. ^ Перечень системообразующих организаций, утвержденный Правительственной комиссией по повышению устойчивости развития российской экономики [List of systemically important institutions approved by the Government Commission on Sustainable Development of the Russian Economy] (in Russian). Archived from the original (DOC) on 27 December 2008. Retrieved 18 March 2015.
  4. ^ Правительство РФ приняло перечень системообразующих организаций [The Russian government has adopted a list of backbone organizations]. RBK Group (in Russian). Archived from the original on 26 August 2011. Retrieved 24 October 2014.
  5. ^ Tuesday, David Fox; October 30; Story, 2018-18:27 Print This. "Ruptly rolls out two compact UHD OB and DSNG vans for file-based production". SVG Europe. Retrieved 2019-11-29.
  6. ^ "[Handelsregister] ★ HRB 140522". Retrieved 2019-11-29.
  7. ^ a b "Ruptly releases 80 thousand video stories". Broadband TV News. 2018-09-15. Retrieved 2019-11-29.
  8. ^ Editor. "Ruptly moves to unlimited content model". Retrieved 2019-11-29.CS1 maint: extra text: authors list (link)
  9. ^ "Ruptly launches dedicated Spanish platform". The Drum. Retrieved 2019-11-29.
  10. ^ "Ruptly announces Arabic news service | Programming | News | Rapid TV News". Retrieved 2019-11-29.
  11. ^ "Ruptly Expands Video Verification Efforts with RT Digital Merger". The Drum. Retrieved 2019-11-29.
  12. ^ The Ruptly Verification Unit: Our push for accuracy, retrieved 2019-11-29
  13. ^ "British Citizen Exposed as a Tool of Russia's FSB". StopFake. Retrieved 2020-03-26.
  14. ^ "RT's Ruptly team detained filming Anonymous 'United Stasi of America' action". RT. 15 July 2013. Retrieved 20 February 2014.
  15. ^ "Ruptly takes a Gold award for Best Live News Coverage at the Shorty Awards". The Drum. Retrieved 2019-11-29.
  16. ^ Ruptly2017-09-13T13:31:00+01:00. "Interview: Dinara Toktosunova, Ruptly". IBC. Retrieved 2019-11-29.
  17. ^ Gold, Hadas (5 April 2019). "How a Russian-owned media outlet landed the first video of Julian Assange's arrest". CNN. Retrieved 1 August 2020.
  18. ^ a b c Jarrett2018-09-13T09:36:00+01:00, George. "Interview: Matt Tabaccos, Ruptly". IBC. Retrieved 2019-11-29.
  19. ^ "RT launches 'RUPTLY' - Full-service Global Video News Agency" (Press release). Russia Today. 4 April 2013. Retrieved 16 October 2015.
  20. ^ Davis, Charles (2018-02-01). "Grassroots' Media Startup Redfish Is Supported by the Kremlin". The Daily Beast. Retrieved 2019-02-12.
  21. ^ a b O'Sullivan, Donie; Griffin, Drew; Devine, Curt; Shubert, Atika (February 18, 2019). "Russia is backing a viral video company aimed at American millennials". CNN. Retrieved July 30, 2020.
  22. ^ Birnbaum, Emily (February 25, 2019). "Facebook restores previously suspended Russia-linked pages". TheHill. Retrieved July 30, 2020.
  23. ^ "RT Launches 'RUPTLY' - Full-service Global Video News Agency" (Press release). Reuters. 4 April 2013. Archived from the original on 2013-11-11. Retrieved 20 February 2014.
  24. ^ "RUPTLY Video On Demand". RUPTLY vod. Retrieved 20 February 2014.
  25. ^ "Ruptly deploys 5-camera UHD OB van in World Cup coverage". Broadband TV News. 2018-06-08. Retrieved 2019-11-29.
  26. ^ "The Yellow Vests - The Shorty Awards". Retrieved 2019-11-29.
  27. ^ "Ruptly Live Platform wins Digiday award". The Drum. Retrieved 2019-11-29.
  28. ^ "Digiday nominates Ruptly for Video Team of the Year and Best Use of Live | AIB". Retrieved 2019-11-29.
  29. ^ (2019-02-06). "Kemerovo". The Drum Awards. Retrieved 2019-11-29.
  30. ^ "Ruptly named Commercial Team of the Year at The Drum Online Media Awards | AIB". Retrieved 2019-11-29.
  31. ^ "RUPTLY Nominated for Technical Innovation of the Year with "Ruptly Live" and Best Commercial Team by the DRUM ONLINE MEDIA AWARDS | AIB". Retrieved 2019-11-29.
  32. ^ "Ruptly Live shortlisted for DC Global Media Innovator award". The Drum. Retrieved 2019-11-29.
  33. ^ "Ruptly". The Drum. Retrieved 2019-11-29.

External links[edit]