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SBS PopAsia
Non-stop Asian Pop
GenreMusic
Presented byJamaica dela Cruz
PopAgent Jay K
Andy Trieu
Country of originAustralia
South Korea
Japan
Republic of China
Vietnam
Indonesia
Mongolia
Original languagesEnglish
Chinese
Korean
Japanese
Vietnamese
Bahasa Indonesia
No. of seasons4
Production
Production locationsSydney, Australia
Running time120 minutes
Production companySpecial Broadcasting Services (SBS)
Original release
NetworkSBS2
Release2011 –
present

SBS PopAsia is an Australian music show that broadcasts 24/7 Asian pop hits on digital radio, online and on mobile devices.[1] It debuted on Australian TV in late 2011, presenting back-to-back music videos from 9am-11am on Sunday mornings on SBS2.[2] It is hosted by Jamaica dela Cruz and Andy Trieu. It focuses on broadcasting music videos from South Korea, Japan and the Republic of China.[3] Very rarely, SBS PopAsia has also featured music videos from South-East Asian countries such as Vietnam, Indonesia, Thailand, Philippines and Burma. PopAsia fans are called PopAsians.[4]

History

SBS PopAsia began as a weekly two-hour segment on the SBS youth radio programme, Alchemy, as the Asian Pop Show.[5] Due to growing popularity as evident through increasing online fan engagement[6] SBS PopAsia was launched as a 24-hour digital radio show in 2010. In late 2011, it debuted on free-to-air Australian TV in a two-hour timeslot on Sunday mornings from 9am.[7] In 2013, the programme was extended to three and a half hours of prime-time broadcast across Saturday and Sunday evenings on SBS2.[8] In 2014, it reverted to its original 2 hour timeslot at 9am on Sundays.

Radio

SBS PopAsia existed as a 24-hour digital radio station, which began in 2010.[9] It is available on DAB digital radio across Australia, 24/7 streaming live online and via iPhone and Android mobile applications.[10] During its weekday show, Hashtag Hits, SBS PopAsia regularly interviews Asian pop artists, reports on the latest Asian pop news and counts down the biggest hits as voted by Australia.

Radio Schedule

SBS PopAsia hosts a variety of segments and shows on digital radio:[11]

SBS PopAsia radio's newschedule starting 3 August 2015!
SBS PopAsia radio's new schedule starting 3 August 2015

Weekday Show at 5pm

Live@5 Show

Between 2011-2014, fans could tune into the digital radio show between 5-7pm where co-hosts Jamaica dela Cruz and MegaMatt would count down the biggest Asian Pop hits in Australia as voted on Twitter and Facebook. The show was replaced by Hashtag Hits in 2014 which introduced a system of live voting through hashtags on Twitter.[12]

Hashtag Hits

The Hashtag Hits show commenced in 2014. Every weekday, regular votes through Twitter and Facebook finalise the top 8 songs and a challenger. Live voting opens at 4.30pm (AEST) where listeners tweet or post on the Facebook wall the #Hashtag of their favourite song from the top 9. The concept of Titanium Status was introduced in June 2014 where when a song has reached number one for eight consecutive days, it becomes titanium.[13] Despite anticipation that EXO's Overdose would be the first song to reach Titanium Status, in fact label mate Super Junior M succeeded with their song Swing. The other Titanium songs thus far are GOT7's A, Beast's Good Luck (three times), Infinite's Last Romeo, Super Junior's Mamacita (two times) and Infinite's Back. Interestingly, all of the songs that have reached Titanium status are from Korean male groups rather than female groups.

J-Pop Nation

J-Pop music and news is discussed by SBS PopAsia host, Kitty Em, at Wednesday 7pm AEST.

K-Wave

K-Wave commenced on 25 June 2014. It involves the latest news and tracks from Korea. One segment of the show is 'Rome's Week' where Rome details what happened to him in that previous week. For example, in Episode 15, Rome details that he went bungee jumping. Another segment of the show is where Rome reads out questions that audience members tweet in and answers them. Every week, a different K-Pop star often drops in, often featuring artists from Rome's own band, C-Clown, as well as EXID. He translates what the artist is saying from Korean into English.

  • C-Clown's TK (Episode 1)[14]
  • EXID's LE (Episode 2)
  • C-Clown's Siwoo (Episode 2)[15]
  • C-Clown's Kangjun (Episode 3)[16]
  • EXID's Junghwa (Episode 4)[17]
  • Various C-Clown members (Episode 5)[18]
  • C-Clown's Maru (Episode 6)[19]
  • C-Clown's Kangjun (co-host) (Episode 8)[20]
  • C-Clown's Ray [21] (Episode 9)
  • C-Clown's Kangjun (co-host) (Episode 15) [22]
  • f(x)'s Amber (Episode 16)[23]
  • C-Clown's T.K (Episode 17)[24]
  • C-Clown's Siwoo (Episode 18)[25]
  • f(x)'s Amber and NU'EST's Aron (Episode 19 - final episode)[26]

Eat Your Kimchi

YouTubers, Simon and Martina or Eat Your Kimchi, have a radio show on SBS PopAsia radio every Friday 7-8pm AEST.[27] They talk about K-Pop and more largely Korean culture. Content covered include issues similar to theTL;DR's on their YouTube channel such as plastic surgery and the FIFA World Cup.

Television

The SBS PopAsia TV show launched in September 2011 on Australia's SBS1 channel, 8.30am-10.30am (AEST) on Sundays.[28] Growing popularity meant that an additional episode was added - Monday 5pm.[29] With the relaunch of SBS2 channel to focus on younger audiences, SBS PopAsia moved to SBS2 in 2013 and was broadcast every Sunday afternoon from 4-6pm, but was later changed to 9-11am (AEST). The show is rated PG and hence positions the show as an accessible, family-friendly television programme.[30] The previous weekend's episode can be accessed on the PopAsia website or on SBS on Demand for 7 days after the episode has been aired on television.[31]

Audience interaction

The show debuted by displaying tweets and Facebook messages at regular intervals throughout the show. However it has been replaced by exclusively showing displays real-time audience tweets.[32]

Advertisements

Advertisements relevant to those interested in Asian culture are sometimes played in the ad breaks. For example, the Korean Tourism Office aired videos such as PSY's "Wiki Korea" tourism project.[33]

Segments

Three-in-a-row

The goal of this game is to guess the common theme between the three Asian Pop videos that are shown. Viewers are encouraged to play along by tweeting or posting their guesses. Previous themes have included the beach, vampires, swirly lollipops and Australian Asian Pop stars. SBS PopAsia also encourages viewers to submit their own three-in-a-row.

Double Play

Every week, the SBS PopAsia give PopAsians the option of choosing which of two artists should have two of their music videos played in the next episode. The winning artist is chosen through voting on Twitter and Facebook.[34]

PopAsia 101

Every week on SBS PopAsia TV, presenter PopAgent Jay K, presents a different 'PopAsia 101' - a 'super-fast, pop master class' on an Asian Pop artist. These are short featurettes that provide overviews of artist' careers, songs and trivia. The segment is intended to provide viewers with a gateway to engage with the landscape of Asian pop.[35] Popular 101s include on artists Kyary Pamyu Pamyu, 365daband and EXO. PopAsia 101s can be found on the official YouTube channel.

In addition, there are special PopAsia 101s on topics relevant to Asian Pop such as on Flash Mobs and Australian Asian Pop Tours.

Date of release Artist Country that artist is active in Reference
18 April 2012 Super Junior South Korea
23 April 2012 EXO South Korea
29 April 2012 Show Luo Taiwan
6 May 2012 Girl's Generation South Korea
14 May 2012 Perfume Japan
28 May 2012 Kyary Pamyu Pamyu Japan
1 July 2012 Big Bang South Korea
8 July 2012 2NE1 South Korea
24 June 2012 IU South Korea
11 July 2012 miss A South Korea
30 July 2012 CNBlue South Korea
30 July 2012 Scandal Japan
5 August 2012 Psy South Korea
16 September 2012 Yui Japan
1 October 2012 BoA South Korea
8 October 2012 U-KISS South Korea
28 October 2012 TVXQ South Korea
27 December 2012 Rainie Yang Taiwan
11 March 2013 Thanh Bui Vietnam
18 March 2013 Passpo Japan
9 September 2013 Flash Mobs N/A
7 January 2013 Ailee South Korea
29 January 2013 2AM South Korea
25 February 2013 GReeeeN Japan
1 April 2013 Leehom Wang Taiwan
8 April 2013 NS Yoon-G South Korea
17 September 2013 Kara South Korea
10 December 2013 C-Clown South Korea
10 March 2014 Kyary Pamyu Pamyu (re-issue) Japan [36]
  • Date of release is listed as the date that the PopAsia 101 video was uploaded onto YouTube

Interviews

SBSPopAsia has hosted interviews with Asian Pop bands and artists such as EXO and Jay Chou and celebrities related to the Asian Pop industry such as YouTube stars Mychonny and Eatyourkimchi.

See Guests and interviewees section.

Video Requests

In 2012, SBS PopAsia took video requests whereby viewers could post videos on YouTube requesting a song to be played on PopAsia. The video request would then be then be played on PopAsia TV preceding the music video it was requesting.[37][38]

Special episodes

When holidays and special events occur, SBS PopAsia hosts special PopAsia episodes:

Additionally, when the show first started, PopAsia used to have special episodes for certain Asian Pop artists such as SHINee.

Social Media

SBS PopAsia maintains an active presence within social media to take song requests and interact with the viewers.

Facebook

The Facebook page was launched on 1 January 2011 and currently has over 42,000 likes. The Facebook page functions as a vehicle to keep PopAsians up-to-date with PopAsia's TV and radio schedules, Asian pop news and also to take on requests for TV. There are also official Facebook pages for various staff members including Jamaica dela Cruz and Kitty Em.

Twitter

The SBS PopAsia Twitter account was launched in December 2010 and has over 48,900 followers. It also functions to keep PopAsians up-to-date with the radio and TV schedule and Asian Pop news. Throughout the TV show, SBS PopAsia live-tweets and chats with PopAsians on its Twitter page. Official Twitter accounts for SBS PopAsia staff also exist.

YouTube

SBSPopAsia joined YouTube on 26 April 2011. Since then, they have garnered over 25,000 subscribers and 5.9 million views. Their channel consists of content such as:

  • PopAsia101s
  • Reactions to Asian Pop videos - however the crew do not seem to partake in regular music video reactions anymore
  • Exclusive interviews and Behind-the-scenes with Asian Pop artists
  • Anime Minutes

Kakaotalk

SBS PopAsia has KakaoTalk, a popular mobile messaging app in Korea.

Mobile

SBS PopAsia also has an official mobile application for both Apple iPhone and Android which can be downloaded for free from the respective platforms. The app's primary feature is the 24/7 streaming of PopAsia's digital radio station and beside each track has a track purchase button. There is a button that allows Also, it allows voting for the top Asian Pop songs and includes podcasts and Asian Pop news.

Podcast

PopAsia podcasts can be downloaded off the Apple iTunes store. and primarily compromises of interviews such as regular chats with blog MyKoreanHusband. Also, there is some non-Asian pop related content such as 'Top 3 movies not to miss in 2014'.

Guests and interviewees

SBS PopAsia regularly features guests on its TV, Radio and YouTube platforms. The date is in accordance to the date that the interview was uploaded onto SBS PopAsia's YouTube platform and hence may not reflect the original date of broadcast on SBS PopAsia's TV or radio platforms. Where there is not a specific interviewee, SBS PopAsia in general is specified as the interviewee.

Date Country active in Interviewee Interviewer Location of interview Notes Reference
12 November 2011 South Korea SHINee Jamaica dela Cruz Backstage at ANZ Stadium, Sydney SHINee performed as part of the line up for the 2011 K-Pop Music Festival. It was the second time they performed in Australia [39]
5 March 2012 Taiwan Show Luo & Rainie Yang Princess Ania SBS PopAsia studio, Sydney Show Luo and Rainie Yang were in Sydney to shoot a series of online videos for Tourism Australia while Show Luo also filmed 3 music videos. [40]
28 March 2012 South Korea Hanbyul, then-member of LedApple Princess Ania South Korea Conducted through Skype. The interview came a day after LedApple released the music video to their single, 'Sadness' [41]
29 March 2012 Taiwan Lollipop F SBS PopAsia Sydney Lollipop F were in Australia for their first-ever Sydney and Melbourne performances [42]
3 April 2012 South Korea SM Entertainment representatives Princess Ania SBS PopAsia studio, Sydney Artist and repertoire representatives Hanna Cho and Gi-Hyun Kim [43]
19 April 2012 South Korea Jun Won Lee

(YG Entertainment representative)

SBS PopAsia South Korea Jun Won Lee talks about what makes good talent and what happens when you join the YG Family [44]
19 April 2012 Australia DarrenTP & Ice Princess Ania Melbourne, Australia Darren and Ice were finalists in the YG Entertainment BigBang Cover Competition for Bad Boy and Fantastic Baby. [45]
24 April 2012 Taiwan Dream Girls Princess Ania Sydney, Australia Dream Girls were in Sydney to judge a Chinese singing competition [46]
16 May 2012 Philippines Philippine AllStars Princess Ania World Hip Hop Dance Champions, the Philippine AllStars, gave Princess Ania a dance lesson [47]
21 June 2012 Bulgaria Stanislav Ianevski Princess Ania Sydney, Australia Ianevski acted as Viktor Krum in Harry Potter and the Goblet of Fire. Interview took place at SupaNova Pop Culture Expo in Sydney [48]
31 July 2012 South Korea/America Jay Park Jamaica dela Cruz Australia/South Korea Interview conducted via Skype. Was in lead up to his 'New Breed' concert to be held in Sydney and Melbourne later that year [49]
24 August 2012 South Korea NU'EST Jamaica dela Cruz Sydney, Australia NU'EST were interviewed at the 3rd Anniversary of Digital Radio in Australia celebrations at First Fleet Park in Sydney [50]
10 September 2012 South Korea/Australia C-Clown's Rome SBS PopAsia Seoul, South Korea Australian Leader of K-Pop group C-Clown. Talked about the group's name, his responsibilities, inspiration, creeper bee, hamster and pororo. [51]
29 September 2012 South Korea/America Jay Park Jamaica dela Cruz Sydney, Australia Interview conducted backstage at Jay Park's New Breed concert in Sydney, Australia [52]
10 October 2012 South Korea/Australia EvoL's Hayana Jamaica dela Cruz South Korea/ Australia Australian member of Korean girl group, EvoL. She talked about what she misses about Australia, her favourite food are and her favourite Aussie artist. [53]
15 October 2012 South Korea Teen Top Jamaica dela Cruz

& Mega Matt

Seoul, South Korea Conducted in wedding chapel in Seoul. [54]
16–19 October 2012 Australia Janice Petersen Princess Ania SBS PopAsia studios, Sydney; SBS World News Australia presenter, Janice Petersen, conducted a series of interviews with SBS PopAsia about the then-viral YouTube sensation, PSY, in their 'Eye on PSY' series [55]
24 November 2012 South Korea 100% Jamaica dela Cruz Seoul, South Korea Part of a series of interviews that Jamaica dela Cruz and MegaMatt conducted when they were in Seoul, South Korea. 100% were then a rookie group [56]
29 November 2012 South Korea TVXQ SBS PopAsia Seoul, South Korea [57]
1 February 2013 Philippines KenJhons SBS PopAsia SBS PopAsia studio, Sydney KenJhons talked about his debut single, Matinik [58]
14 February 2013 South Korea/America NS Yoon-G SBS PopAsia South Korea/Australia SBS PopAsia asked NS Yoon-G about a typical day in her life [59]
23 February 2013 South Korea/China Super Junior M SBS PopAsia South Korea/Australia They were interviewed on set for their latest music video release 'Break Down' [60]
28 March 2013 Taiwan JPM's Prince Jamaica dela Cruz SBS PopAsia studio, Sydney Prince was interviewed on SBS PopAsia radio ahead of an appearance in Sydney [61]
30 March 2013 Taiwan Fahrenheit's Calvin Chen Jamaica dela Cruz Australia Interview conducted over Skype. Chen, along with Xander (former member of Korean boy band, U-Kiss) were then in Australia to film the movie 3 Peas In A Pod. [62]
30 March 2013 Hong Kong/Korea Alexander (Xander) Jamaica dela Cruz Australia Interview conducted over Skype. Along with Calvin Chen, Xander was in Australia to film his first movie, 3 Peas In A Pod [63]
16 April 2013 Taiwan/America Leehom Wang Jamaica dela Cruz Sydney, Australia Interview conducted backstage of his first concert in Sydney, Australia [64]
5 May 2013 Indonesia S.O.S Jamaica dela Cruz Indonesia/Australia Indonesian girl group, S.O.S [65]
8 June 2013 Indonesia S4 SBS PopAsia Indonesia Indonesian boyband [66]
9 June 2013 South Korea CNBlue SBS PopAsia Big Top Luna Park, Sydney, Australia Interview conducted backstage when CNBlue visited Australia for their Blue Moon World Tour [67]
16 June 2013 South Korea EXO Jay K SM Entertainment, Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea. Interview is about EXO's new album, XOXO [68][69]
23 June 2013 South Korea 2PM Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea [70]
27 June 2013 South Korea LedApple's Hanbyul Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea. This is the second time that Hanbyul has been interviewed by SBS PopAsia [71]
6 July 2013 Vietnam 365daband Jamaica dela Cruz Via Skype. [72]
9 July 2013 South Korea Wonder Boyz Jay K South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea [73]
15 July 2013 South Korea 4Minute Jay K PopAsia studios, Sydney, Australia 4Minute were in Australia for the 2013 K-Pop Cover Contest at UNSW [74]
25 July 2013, South Korea JYJ Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea in 2013 [75]
28 July 2013 South Korea uBeat Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea in 2013 [76]
4 August 2013 South Korea T-ara N4 Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea in 2013 [77]
11 August 2013 South Korea Lunafly Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea in 2013 [78]
12 August 2013 South Korea Boyfriend Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea in 2013 [79]
21 August 2013 South Korea Nine Muses SBS PopAsia Seoul, South Korea Interview about their insightful new documentary "9 Muses of Star Empire" which takes us behind the glitz and glamour of K-pop stars in the making [80]
25 August 2013 Canada/South Korea Eat Your Kimchi Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea in 2013
1 September 2013 South Korea LC9 Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea in 2013 [81]
11 September 2013 South Korea AOA Black SBS PopAsia Seoul, South Korea Sub-group of South Korean girl group, AOA [82]
16 September 2013 Japan Perfume SBS PopAsia Japan [83]
18 September 2013 Ireland Jedward SBS PopAsia SBS PopAsia studios, Sydney, Australia [84]
23 September 2013 South Korea Secret Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea in 2013 [85]
27 September 2013 South Korea Xia Jamaica dela Cruz SBS PopAsia studios, Sydney, Australia Xia was in Australia at the time for his Incredible Tour [86]
10 October 2013 South Korea Yiruma Jay K Melbourne, Australia Yiruma played Ailee's 'I Will Show You' on iPad piano [87]
14 October 2013 Australia Justice Crew Jamaica dela Cruz SBS PopAsia studios, Sydney, Australia Justice Crew were interviewed on the Live@5 SBS PopAsia radio show [88]
27 October 2013 South Korea Hello Venus Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea in 2013 [89]
28 November 2013 South Korea JYJ's Jaejoong SBS PopAsia Seoul, South Korea [90]
5 December 2013 Vietnam Anna Truong Jamaica dela Cruz Hanoi, Vietnam Interview conducted while the SBS PopAsia crew were in Vietnam for the ABU Song Festival [91]
22 December 2013 South Korea Beast SBS PopAsia Seoul, South Korea Special Christmas greeting for PopAsians [92]
30 December 2013 South Korea VIXX SBS PopAsia Seoul, South Korea New Year's message for PopAsians [93]
2 January 2014 Indonesia Cherrybelle SBS PopAsia Melbourne, Australia Holiday greeting for PopAsians [94]
18 January 2014 Myanmar Me N Ma Girls SBS PopAsia Myanmar A day in the life of the Me N Ma Girls [95]
10 February 2014 Seoul, South Korea Dal Shabet SBS PopAsia Seoul, South Korea Dal Shabet talk about what inspired their new comeback, BBB [96]
2 March 2014 South Korea C-Clown Jamaica dela Cruz Seoul, South Korea C-Clown talk about the possibility of coming to Australia [97]
4 March 2014 Japan/Malaysia/Australia Che'Nelle SBS PopAsia Japan Shout-out to Australian fans [98]
9 March 2014 South Korea BTOB SBS PopAsia Seoul, South Korea BTOB take time out of their busy 'Beep Beep' promotions schedule to greet PopAsians [99]
12 March 2014 Taiwan Kimberley Chen Jamaica dela Cruz Taiwan Talked about her favourite pop stars and what inspired her music [100]
25 March 2014 Japan Kyary Pamyu Pamyu Jamaica dela Cruz Sydney, Australia Interview conducted while Kyary was in Australia for her first Australian concert [101]
10 April 2014 Taiwan Jay Chou Jamaica dela Cruz Sydney, Australia Press conference while Chou was in Sydney for his concert [102]
19 April 2014 Japan Da-ice SBS PopAsia Japan They explain what their name means, who influences them and see what they have to say to Australian fans [103]
7 May 2014 Thailand Slot Machine SBS PopAsia SBS PopAsia studios, Sydney, Australia Thai rockers Slot Machine performed a special acoustic version of "Kloem" in studio [104]
10 May 2014 South Korea B.A.P SBS PopAsia Big Top Luna Park, Sydney, Australia Backstage interview with Korean boy band, B.A.P, while they were in Australia for their 2014 Live on Earth tour [105]
31 May 2014 Australia Dami Im Jamaica dela Cruz & Andy Trieu SBS PopAsia studios, Sydney, Australia Radio interview with Dami Im [106]
2 June 2014 South Korea Eric Nam Jamaica dela Cruz South Korea Eric nam reveals the Western pop artists he admires, what it was like to interview Miranda Kerr and a special message to Australian fans [107]
2 June 2014 Australia Mychonny Jamaica dela Cruz & Andy Trieu SBS PopAsia studios, Sydney, Australia Answered questions from hat submitted by PopAsians on SBS PopAsia radio show [108]
23 June 2014 South Korea G.Na Jamaica dela Cruz South Korea Talked about how she likes to change concepts & how she ran into Dami Im recently in Korea [109]
20 July 2014 Australia Jeremy Yong SBS PopAsia SBS PopAsia studios, Sydney, Australia Runner-up on Australia's Got Talent Series 6 [110]
31 July 2014 Australia Elly Oh Jamaica dela Cruz & Andy Trieu SBS PopAsia studios, Sydney, Australia Interviewed on SBS PopAsia radio [111]
12 August 2014 South Korea Henry Lau Jamaica dela Cruz South Korea Henry talks about how his new album, Fantastic, differs from his first, what Western artist inspires him and he explains the most FANTASTIC thing that's ever happened to him [112]
20 September 2014 South Korea B1A4 Jamaica dela Cruz Big Top Luna Park, Sydney, Australia Interview backstage at their 2014 Road Trip concert in Sydney, Australia. They were asked what they would really do if they had a "solo day" and what they would be doing if they weren't in B1A4 [113]
9 November 2014 South Korea Super Junior Jamaica dela Cruz South Korea Interview about Super Junior's new album, This is Love [114]
18 November 2014 South Korea Royal Pirates SBS PopAsia South Korea Royal Pirates talk about their new single, Love Toxic, which artists they would most like to work with and how they would survive a zombie apocalypse [115]

Crayon Pop[116] Block B
JJCC's Prince Mak[117]

Presenters and staff

Presenter Biography Social media
Jamaica dela Cruz Jamaica dela Cruz is the host of the SBS PopAsia TV show the PopAsia radio show 'Hashtag Hits'. She was born in the Philippines and came to Australia as an international student. She has an MBA in arts and entertainment management.[118] Her favourite Asian Pop star is Wang Lee Hom whom she was able to interview in 2013 while he was in Australia for his Music Man II World Tour.[119] In 2012 and 2013 she was a co-host for the ABU TV Song Festival. Twitter

Facebook Tumblr

Jay K PopAgent and VJ, Jay K gives a 'PopAsia 101' on a different Asian Pop artist every week. Also popular are his Anime Minutes which are audio tracks which compromise of an approximately minute-long summary of an anime. Occasionally, he interviews Asian Pop artists such as in 2013 when he went on a PopAgent mission to Seoul, South Korea where he interviewed K-Pop groups such as EXO, Lunafly, uBEAT and 4Minute. His favourite Asian Pop band is Girls' Generation.[120] Twitter
MegaMatt MegaMatt is the producer and button pusher at PopAsia. He co-hosted with Jamaica dela Cruz on the 'Live@5' show before it was replaced with the 'Hashtag Hits' show. His favourite Asian Pop star is Kyary Pamyu Pamyu.[121] Twitter

Facebook

Andy Trieu Andy Trieu is a special guest host on PopAsia TV and Hashtag Hits. He is a martial artist and aside from SBS PopAsia has appeared on other Australian TV shows such as Kitchen Whiz. His favourite Asian Pop band is Sistar.[122] Twitter

Facebook

Kitty Em Kitty Em is the host of the SBS PopAsia Radio show, J-Pop Nation, which airs 7pm (AEST) on Wednesdays. Her favourite Asian Pop band is Babymetal and her favourite food is edamame.[123] Twitter

Facebook

Dr. J Jamie or 'Dr. J' is PopAsia's Resident DJ and Music Guru. His favourite Asian Pop band is Girls' Generation and his favourite anime character is L from Death Note. Twitter
Shay Shay Shay Shay is PopAsia's resident Asian Pop guru. Her favourite Asian Pop group is Big Bang and favourite anime character is Sailor Moon.
 Twitter
Maddy Fryer Maddy is the Executive Producer of SBS PopAsia. She sometimes appears on YouTube videos on the PopAsia channel such as for SBS PopAsia Reaction videos. —

Guest programmers

Presenter Biography Social media
Eat Your Kimchi Popular YouTube stars, 'Eat Your Kimchi' or Simon and Martina host the Eat Your Kimchi radio show every Friday 7-8pm (AEST).[124] Twitter

Facebook

C-Clown's Rome Australian leader of Korean boy group C-Clown, Rome, hosted the K-Wave show on Thursdays @ 7pm (AEST) in 2014. Twitter

Instagram

Patrick Phaiyakounh Winner of SBS PopAsia's inaugural TV Presenter Search Competition held towards the end of 2014. He was a guest co-host for SBS PopAsia[125] —
Prince Mak Australian member of Korean boy group JJCC, Prince Mak, hosts The Prince Mak hour on Tuesdays @ 7pm (AEST)[126] Twitter

Instagram

One Way's Peter Peter hosts K-POP STUDIO on Thursdays @ 9pm (AEST) —
NU'EST's Aron Aron hosts Aron's Hangout on Fridays @ 8pm (AEST)[127] —

Prizes and Competitions

SBSPopAsia regularly hosts competitions which can be found on their website. Competitions can be won through entering on their website or through phoning their radio show. More popular prizes have included:

  • Ticket giveaways (such as to BAP, 2K13 Feel Korea Festival)
  • Signed albums and merchandise (such as EXO's Overdose album)
  • Overseas trips to Asian destinations
  • Meeting Asian pop idols (such as Crayon Pop)

Concerts and events

SBS PopAsia continues to be involved in the promotion of Asian acts coming to Australia. In 2011 SBS PopAsia was the official Australian media partner of the 2011 Sydney K-Pop Music Fest which features artists such as SHINee, Girls' Generation and TVXQ.[128] PopAsia has gone on to support acts such as CNBLUE, 4Minute and J-Pop star Kyary Pamyu Pamyu.

Coverage of concerts

SBS PopAsia has provided coverage and interviews for the following Asian Pop concerts in Australia:

  • 2011 K-Pop Music Festival[129]
  • NU'EST for the 2012 K-Pop Cover Contest
  • A-Mei Amazing World Tour 2012
  • CNBlue Blue Moon Tour
  • Wang Lee Hom Music Man Tour II[130]
  • 4Minute for the 2013 K-Pop Cover Contest
  • XIA Incredible Concert 2013
  • Crayon Pop 2013
  • Kyary Pamyu Pamyu 2014
  • Jay Chou Opus Jay 2013 World Tour[131]
  • BAP Live on Earth 2014 Tour
  • B1A4 Road Trip 2014

Events

SBS PopAsia have participated in events such as the Campsie Food Festival in 2011 and 2012.[132] Also, they are regularly involved in events relevant to Asian culture.

Lunar New Year

  • Chatswood Lunar New Year 2014[133]
  • Sydney Lunar New Year Twilight Parade 2014[134]

Moon Festival

  • Cabramatta Moon Festival in 2011, 2013 and 2014[135][136]
  • Box Hill Moon Festival (Melbourne) in 2011 and 2013[137]

SBS PopAsia Awards

SBS PopAsia has been giving awards yearly since 2012.

Best Song of the Year

# Year Winner Title song
4th 2015 Big Bang "Bang Bang Bang" [152]

Best Music Video of the Year

# Year Winner Title song
2nd 2013 Junsu (XIA) "Incredible"
1st 2012 EXO-K "History"

Impact

The show is a mainstream acknowledgement of Asian popular music, which has been described as "incredibly marginal" in the Australian media landscape. (Campbell 2010).[154] Furthermore, it has opened up SBS as a channel that caters for not only older multicultural audiences but Australian youths.[155]

The show has impacted the accessibility of Asian Pop in Australia. Australia is seen as a small market to consume Asian pop, but the program has been able to show many record labels that there is a growing market. This is evident through the increasing number of Asian pop concerts, especially K-Pop concerts in Australia. For example, in 2014, K-Pop boy groups B1A4 and BAP performed in both Melbourne and Sydney.

As of January 2015, SBS PopAsia has over:

  • 6.6 million views on YouTube
  • 26,000 subscribers on YouTube
  • 507,000 likes on Facebook
  • 49,800 followers on Twitter
  • 2700 followers on Instagram
  • 782 followers on Tumblr
  • 400 followers on Google+
  • 181 followers on Pinterest

These platforms have also become an avenue for Australian Asian Pop fans to interact with each other.

SBS PopAsia triggered the creation of SBSDesi and SBSPopAraby.

Awards

  • Winner of Best Interactive Radio Program award at the Asia-Pacific Broadcasting Union (ABU) Awards in 2012.[156][157]
  • Winner of Advertising and Communication Award and the Grand Award for all categories at the 2012 National Multicultural Marketing Awards[158][159]
  • Finalist for New York Festivals World's Best Radio Programs in the category of Programming Format/Best Alternative Format.[160]

Criticism

The show has been criticised for its focus on Korean music or K-Pop rather than music from a variety of Asian countries. On average, an SBS PopAsia TV episodes consists of 80-90% K-Pop.[161] Criticism has led to the creation of social media pages such as the "SBS Pop'Asia' Sucks" Facebook page, which protests the show's view and contends that: "SBS is under the frankly risible delusion that South Korea and its puny music industry represents ALL of Asia."[162]

Along with Korean music, each episode tends to play some Chinese and Japanese music videos whilst lacking music from South-East Asian countries such as Vietnam, Philippines, Indonesia, Thailand, Malaysia, Laos, Singapore, Myanmar, and Mongolia. SBS PopAsia has responded by saying that Korean music is the most demanded genre of Asian Pop music by its audience.

SBS PopAsia claims that gaining rights to play Asian pop songs is a problem. Whilst most South Korean music labels have been willing to give permission for their videos to be played on Australian TV, labels from other countries especially Japan, have been more reluctant to reciprocate.

The SBS PopAsia television show makes the claim that it is "Australia's #1 Asian pop network on TV" however this has been disputed as there are no other shows on Australian television of the same genre.

Further reading

Giuffre, Liz & Keith, Sarah (2015). "SBS PopAsia: non-stop K-Pop in Australia". In JungBong Choi & Roald Maliangkay (Ed.), 'K-Pop - The International Rise of the Korean Music Industry, pp81–97. Routledge.

See also

References

  1. ^ Spinelli, Sophia. "Media Release - Sbs Launches the Pop Asia Show". SBS Radio. Retrieved 5 July 2014.
  2. ^ Giuffre, Liz & Keith, Sarah (2015). "SBS PopAsia: non-stop K-Pop in Australia". In JungBong Choi & Roald Maliangkay (Ed.), 'K-Pop - The International Rise of the Korean Music Industry, p81. Routledge.
  3. ^ "Pop in and Chill with SBS Radio's digital services". Radio Info. Retrieved 5 July 2014.
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  7. ^ Price, Matilda (23/10/12). "Jamaica Heads Asian Pop Show". The Western Australian. Retrieved 5 July 2014. {{cite web}}: Check date values in: |date= (help)
  8. ^ Giuffre, Liz & Keith, Sarah (2015). "SBS PopAsia: non-stop K-Pop in Australia". In JungBong Choi & Roald Maliangkay (Ed.), 'K-Pop - The International Rise of the Korean Music Industry, p81. Routledge.
  9. ^ Giuffre, Liz & Keith, Sarah (2015). "SBS PopAsia: non-stop K-Pop in Australia". In JungBong Choi & Roald Maliangkay (Ed.), 'K-Pop - The International Rise of the Korean Music Industry, p84. Routledge.
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  72. ^ "365DaBand chats with SBS PopAsia". YouTube. SBS PopAsia. Retrieved 6 July 2014.
  73. ^ "원더보이즈 (Wonder Boyz) tell us all about 'Tarzan'". YouTube. SBS PopAsia. Retrieved 6 July 2014.
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  75. ^ "K-Pop's JYJ with SBS PopAsia (Extended Version)". YouTube. SBS PopAsia. Retrieved 6 July 2014.
  76. ^ "SBS PopAsia: uBeat Interview (SBS PopAsia TV Version)". YouTube. SBS PopAsia. Retrieved 6 July 2014.
  77. ^ "T-ara N4 (티아라 N4) Talk About Countryside Life". YouTube. SBS PopAsia. Retrieved 6 July 2014.
  78. ^ "LUNAFLY (루나플라이) chats to SBS PopAsia". YouTube. SBS PopAsia. Retrieved 6 July 2014.
  79. ^ "Kpop Group BOYFRIEND (보이프렌드) Tell Us What Animals They Want To Be". YouTube. SBS PopAsia. Retrieved 6 July 2014.
  80. ^ "9MUSES Talk About Their New Documentary "9Muses of Star Empire"". YouTube. SBS PopAsia. Retrieved 6 July 2014.
  81. ^ "LC9 talk about - and mime - their favourite things!". YouTube. SBS PopAsia. Retrieved 6 July 2014.
  82. ^ "AOA Black's Special Message to Australian Fans". YouTube. SBS PopAsia. Retrieved 6 July 2014.
  83. ^ "Perfume say hello to SBS PopAsia". YouTube. SBS PopAsia. Retrieved 6 July 2014.
  84. ^ "Jedward talk about hanging backstage with BIGBANG, IU & 2NE1". YouTube. SBS PopAsia. Retrieved 6 July 2014.
  85. ^ "What would SECRET take with them if they were stranded on an island?". YouTube. SBS PopAsia. Retrieved 6 July 2014.
  86. ^ "Xia Junsu says G'Day". SBS PopAsia. Retrieved 6 July 2014.
  87. ^ "Yiruma plays Ailee's "I Will Show You" on the iPad Piano". YouTube. SBS PopAsia. Retrieved 6 July 2014.
  88. ^ "Justice Crew Live @ SBS PopAsia [Full Interview]". YouTube. SBS PopAsia. Retrieved 6 July 2014.
  89. ^ "What advice do After School have for Hello Venus?". YouTube. SBS PopAsia. Retrieved 6 July 2014.
  90. ^ "JYJ's Jaejoong explains how he started making Rock Music". YouTube. SBS PopAsia. Retrieved 6 July 2014.
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  92. ^ "Beast's Special Christmas Greeting [2013] [SBS PopAsia]". YouTube. SBS PopAsia. Retrieved 6 July 2014.
  93. ^ "VIXX New Year's Message to PopAsia Fans [SBS PopAsia]". YouTube. SBS PopAsia. Retrieved 6 July 2014.
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