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Saavn, LLC
Headquarters 460 Park Avenue South, New York City, New York, U.S.[1]
Area served
Key people
Rishi Malhotra[2]
(Co-Founder & CEO)
Vinodh Bhat
(Co-Founder & President)
Paramdeep Singh[3]
(Co-Founder & Executive Chairman)
Services Web and Mobile Music Streaming

Saavn, LLC is an American digital distributor of English, Bollywood and regional Indian music in over 200 countries. Since it was founded in 2007, the company has acquired rights to over 30 million music tracks. Saavn's signature products are, Saavn Pro, Saavn Music for iPhone, Saavn Music for Android, Saavn music and radio for Windows Phone and PC and Saavn Radio. Saavn offers music search and streaming supported by a paid subscription.

Saavn has 20 million unique monthly active users.


Saavn was founded in 2006 as BODVOD Network and initially distributed Bollywood content in North America in a B2B offering.[4] Saavn later shifted its core focus to become a music destination for fans of Bollywood and other Indic music in 2009, re-launching its flagship product,, to become a B2C offering with an improved user interface and faster, smarter search capabilities.

As of today, Saavn is one of the largest distributors of Bollywood and other Indian entertainment in the world.

In January 2015, Saavn announced it had hired former Google India Country Head (Mobile) Mahesh Narayanan as its COO.[5]

Products and services[edit]

Saavn’s products are Saavn Pro, its music service that offers offline listening without advertisements, and its mobile apps, Saavn for iOS and Saavn for Android.

In December 2014, Saavn partnered with Twitter to introduce a tweet-powered radio station, @SaavnRadio.

Saavn also integrated a social networking feature with its music streaming service in April 2015. Saavn Social allows users to follow the profiles and playlists of their friends as well as celebrities.[6] Users can share any song, album or playlist with their friends and chat about music real time.

Revenue model[edit]

Saavn has an advertisement-supported "freemium" business model to generate revenue. Saavn's subscription service, Saavn Pro, offers ad-free and offline streaming



In 2013, Shazam, a media engagement company, entered into an exclusive partnership with Saavn. As a part of this, Saavn’s music library was incorporated in Shazam’s music database. Saavn aims to provide its users with an enhanced listening experience with Shazam’s music engagement tools especially in popular genres like bhangra, devotional, ghazals, Carnatic, Indipop and regional language music like Urdu,Hindi, Punjabi, Kannada, Malayalam, Tamil, Telugu, Gujarati, Marathi, Bengali, and Bhojpuri.[7][8][9]


Saavn launched its radio model in 2013 and later partnered with Twitter to crowd-source song requests via the custom handle @SaavnRadio.[10][11]

Apps for iOS, Android and Chrome[edit]

In 2010, Saavn introduced its first mobile app - Saavn Music for Android. The free app has a 4.2-star rating and has been downloaded more than 10,000,000 times. This was followed up with Saavn Music for iPhone. Saavn for iOS has received 9000+ ratings with an average rating of 4.5 Stars.[12] In mid-2011, Saavn added its latest app, Saavn Music for Chrome, to the Chrome Web Store and now it's on Windows App Store for Windows Phone running OS 8.1 & 10.


Saavn was selected in December, 2011[13] to be Facebook’s first global partner and first Indian partner on the Open Graph platform. This deep integration with Facebook allows music fans to stream any of Saavn’s millions of tracks using their Facebook logins and to enjoy their favorite music from Facebook, for a seamless social listening experience. In the first three days of launch, Open Graph doubled the total amount of visitors to – and increased the number of visitors from Facebook to Saavn by 15 times.[14] The service is available globally in 219 countries. Nearly half of Saavn’s user base uses Facebook Connect.


Saavn cracked a partnership deal with Sony to acquire Sony’s entire database of music catalog in 2012.[15][16]

Other partners[edit]

Saavn has partnerships with other music labels like T-Series, Aditya, Tips, Unisys, Yash Raj, Universal, Warner, and EMI. Saavn’s brand partners include global names like AT&T, Bose, Lays, General Motors, Nokia, Samsung, and Western Union.[17]

Creative collaborator[edit]

Saavn teamed up with popular Bollywood actor Ranbir Kapoor in 2014.[18] He joined Saavn to collaborate on consumer marketing ideas and business development.[19] The actor was reportedly interested in working at a more business-oriented level at Saavn. He has expressed his desire to help “guide the brand, influence programming, connect with the next generation of music listeners and ultimately help build the best music product in India and potentially the world.”[20] The partnership led to a number of ad campaigns that were launched in India and select international networks, and generated more than 7 million combined YouTube views.

In May 2016, it launched a podcast titled Trial By Error: The Aarushi Files based on the 2008 Noida double murder case, in partnership with online entertainment content platform Arre.[21][22][23][24]

Corporate social responsibility[edit]

Saavn actively participates in philanthropy, and in February 2015 partnered with Akshaya Patra for the launch of #MusicForMeals. For every hour of music streamed on Saavn, the company helps provide mid-day meals to school-going children through Akshaya Patra's network of schools.[25] Saavn also works with The Internet & Mobile Association of India (IAMAI), a not-for-profit industry body that represents the interests of mobile and online value added services in India. In May 2015, Saavn co-founder and president, Vinodh Bhat was named as Vice-Chairman of IAMAI.[26]

Switch to Subscription only service[edit]

Beginning November 2016, Saavn started moving to a paid only model, initially offering listening for free for 30 days and after that a monthly subscription fee of $4.99.[27] It remains to be seen whether the company will be able to hold on to its subscriber base or users move on to an alternative.

Similar organizations[edit]


  1. ^ "Contact – Saavn". Retrieved 2015-08-29. 
  2. ^ Rishi Malhotra at CrunchBase
  3. ^ Paramdeep Singh at CrunchBase
  4. ^ Ghosh, Aparna (2014-08-14). "Saavn-raises-Series-B-round-of-funding". Retrieved 2015-04-27. 
  5. ^ Russel, Jon (2015-01-21). "Saavn, ‘India’s Spotify’, Reveals It Has 11M Monthly Users And Hires Ex-Google Exec". Retrieved 2015-04-27. 
  6. ^ Rajan, Nandgopal (2015-04-11). "Saavn Social: When a music streaming app dreams of becoming Twitter, Facebook". Indian Express. Retrieved 2015-04-28. /
  7. ^ Smith, Oliver (2013-04-03). "Shazam Partners With The ‘Spotify Of India’, Saavn, To Improve Its South Asian Music Recognition". Techcrunch. Retrieved 2015-04-28. 
  8. ^ Rastogi, Harshita (2014-02-07). "Shazam and Saavn partnership expands to more Asian markets". BGR. Retrieved 2015-04-28. 
  9. ^ Saxena, Anupam (2013-04-03). "Shazam partners with Saavn to enhance Indian music discovery experience". NDTV Gadgets. Retrieved 2015-04-28. 
  10. ^ Russel, Jon (2014-12-03). "Saavn Partners With Twitter To Bring Tweet-Powered Radio To Its Streaming Service". Techcrunch. Retrieved 2015-04-28. 
  11. ^ Peoples, Glenn (2014-12-04). "Saavn and Twitter Team Up to Deliver a Crowdsourced Radio Station". Billboard. Retrieved 2015-04-28. 
  12. ^ Lewis, Alina (2014-08-04). "Five Spotify alternatives: Music streaming apps that work in India". Firstpost. Retrieved 2015-04-28. id441813332
  13. ^ Varma, Vinuraj (2012-02-12). "Facebook Partners with Saavn Indian Music Service". Retrieved 2015-04-28. 
  14. ^ Rao, Leena (2012-02-16). "Eyeing The Indian Market, Facebook Partners With Saavn On Global Social Music Service". Tech Crunch. Retrieved 2015-04-28. 
  15. ^ SN, Vikas (2012-11-21). "Saavn Adds English Music To Its Catalogue; Sony Music & Universal Music Tie-ups". Medianama. Retrieved 2015-04-28. 
  17. ^ "Saavn partners T-Series, adds 1.3 lakh songs". The Hindu. 2014-05-16. Retrieved 2015-04-28. 
  18. ^ Sadhwani, Bhavya. "Ranbir Kapoor was brought on as a creative collaborator for online digital music company Saavn". Newsroom Post. Retrieved 2015-04-28. 
  19. ^ Walia, Shelly (2015-02-22). "Can India’s Spotify for Bollywood music keep on playing?". Quartz India. 
  20. ^ "Ranbir Kapoor teams up with online digital music company Saavn". Times Of India. 2014-08-14. Retrieved 2015-04-28. 
  21. ^ Rizwan, Sahil (13 April 2016), "Attention, "Serial" Fans: This New Podcast Will Explore The Aarushi Talwar Murder And Trial", Buzzfeed, retrieved 10 May 2016 
  22. ^ Naskar, Srija (7 May 2016), "Crime podcast delves deep into the Aarushi murder case", Sunday Guardian, retrieved 10 May 2016 
  23. ^ "TRIAL BY ERROR - THE AARUSHI FILES", Arre, 1 May 2016, retrieved 10 May 2016 
  24. ^ Bahirwani, Krishna (11 April 2016), "Saavn Launches Original Programming", Daily News & Analysis, retrieved 10 May 2016 
  25. ^ "Partner With The Akshaya Patra Foundation And Support Mid-Day Meal Programme". Retrieved 2015-08-29. 
  26. ^ "IAMAI :: Membership :: Council". Retrieved 2015-08-29. 
  27. ^ "We’re Making Some Changes…". Retrieved 2017-04-03. 

External links[edit]