This article is a rough translation from Chinese. It may have been generated by a computer or by a translator without dual proficiency.
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Shanzhai (Chinese: 山寨; pinyin: shānzhài; Jyutping: saan1 zaai6) refers to counterfeit consumer goods, including imitation and trademark infringing brands and/or particularly electronics, in China. Literally "mountain village" or "mountain stronghold", the term refers to the mountain stockades of regional warlords or bandits, far away from official control. "Shanzhai" can also be stretched to refer to people who are lookalikes, low-quality or improved goods, as well as things done in parody.
According to the Xiandai Hanyu Dictionary (现代汉语词典/現代漢語詞典), "Shanzhai" can stand for two meanings:
- A fenced place in the forest.
- Villages in the mountain that have stockade houses.
Historically, "shanzhai" is sometimes used as a metaphor to describe bandits who oppose and evade the corrupted authority to perform deeds they see as justified. One example of such bandits is the story of Water Margin
The use of "Shanzhai" to refer to imitation products comes from Cantonese slang, in which "shanzhai factory" means an ill-equipped, low-end and family-based factory. However, with the accumulation of profit, quite a few of those factories invest a lot of money to improve their equipment. Some factories also get investment from someone other than family members. Nowadays, a significant portion of Shanzhai factories is no longer ill-equipped or family-based.
Their products are no longer poor-quality. They still can not escape from the fate of no-brand (or fake brand), not-for-sale in top department stores with no-shanzhai products. One of the reasons for making 'Shanzhai' is government is strictly restricte the acquisition of officially recognized production qualifications. Making 'Shanzhai' can avoid taxes and regulation.
Another account of the origin is that because imitation electronic appliance manufacturers are largely located in Shenzhen, wholesalers from other parts of China started calling their products "Shenzhen product". Gradually "Shenzhen product" became "Shanzhai product" because they sound similar when people speak Mandarin Chinese with a Cantonese accent.
The use of "shanzhai" became popular with the outstanding sale performance of "shanzhai" mobile phones. According to Gartner’s data, 1.15 billion mobile phones were sold worldwide in 2007, and according to data provided by the Chinese government, 150 million "Shanzhai" mobile phones were sold in the same year, thus making up more than one tenth of the global sales. In 2010, the Financial Times estimated that Shanzhai phones accounted for about 20 per cent of the global 2G mobile phone market.
The market for "shanzhai" mobile phones is not only in China, but are also found in the surrounding developing countries in Asia, Africa, and Latin America. The outstanding sales performance of "shanzhai" mobile phones is usually attributed to their low price, multifunctional performance and imitations of trendy mobile phone design. Although "shanzhai" companies do not use branding as a marketing strategy, they are known for their flexibility of design to meet specific market needs. For example, during Barack Obama’s 2008 U.S. presidential election campaign, "shanzhai" mobile phone companies started selling "Obama" mobile phones in Kenya, with the slogan "yes we can" and Obama’s name on the back of the mobile phone. They also designed "Bird's Nest" (鸟窝) and "Fuwa" (福娃) mobile phones in light of the Beijing Olympic Games.
Before the booming shanzhai mobile phone industries, since the early 2000s, imitation electronic products such as DVD players and MP3 players were already manufactured in the Pearl River Delta (珠三角) area. Many shanzhai mobile phone companies accumulated their capital in that process. After understanding that many buyers prefer lookalike phones without the blaring of fake logos, many manufacturers adopted a practice of not using fraudulent logos. They instead opt for a generically designed logo. This allows overseas buyers to find a lookalike phone easily, without the fake logo.
Shanzhai mobile phones can be sold at very low prices compared to other mobile phones. On average, the imitations sell at retailers at about $US100-$US150, while production costs are about $US20.
Shanzhai mobile phone factories are able to manufacture at a very low cost for two reasons, they do not buy mobile phone manufacture licenses from the Chinese government, thus saving all the related costs.
CECT is one of the many brands of cellular phones manufactured in China. CECT offers unauthorized clones or replicas of the Apple Inc. iPhone and various Nokia cell phones manufactured in China and sold at a fraction of the price of the original. At least one reseller has been subject to legal demands from Apple Inc..
One company that earned notoriety for producing shanzhai smartphones is Goophone, which in 2012 was reported to have filed a patent for the "Goophone i5", a MediaTek-powered clone marketed prior to the real iPhone 5's official release.
Although there are many fake garments, watches, bags, and shoes in China, they are not called "shanzhai" products, perhaps because these fake products came into existence earlier than fake mobile phones and the newer use of the term "shanzhai". "Shanzhai" mobile phones may stand out as the most successful and most often discussed "shanzhai" products, because mobile phones strongly symbolise wealth in China, but they are much more affordable than other symbolic signs of wealth such as cars and apartments.
Quite a few shanzhai mobile phone companies tried to exploit the market by making shanzhai Netbooks, but these gained little market acceptance and sales.
"Shanzhai" electric cars, which run on lead-acid batteries and sell for as little as $US2000-$US3000, are being produced in the Shandong province.
In January 2011 the Chinese Ministry of Industry and Information Technology and the State Administration of Industry and Commerce announced a crackdown on shanzhai phone sellers and manufacturers. The administration blamed "money-stealing" services that used the cheap phones to steal services using customers' SIM cards. Industry commentator Liu Sheng said that it was more likely to be linked to the country's intellectual property rights protection campaigns.
Shanzhaiism (山寨主義) is a philosophical term denoting a Chinese style of innovation with a peasant mind-set.
Shanzhaiism has an equivalent English term: tinker. Lacking a garage, they build products in villages in the mountains that have stockade houses. However, with shanzhaiism in mind, people can produce fake and counterfeit products in a massively organized way.
This kind of phenomena is not confined to fake products. The mind set of shanzhaiism even extends to advertisements. For example, a shanzhai phone advertisement used an unauthorized image of the former president of the United States, Obama, to promote its shanzhai products.
The frequent reference to shanzhai cell phones on internet and in traditional media made people start labeling low-cost imitation cultural activities as shanzhai as well. Some of the most well-known events include the Shanzhai National Spring Gala (山寨春节联欢晚会), Shanzhai Lecture Room (山寨百家讲坛), Shanzhai Olympic Torch Relay (山寨奥运火炬传递), and Shanzhai Nobel Prize (山寨诺贝尔奖). One thing these events have in common is that they all imitate high-end, popular yet authoritative events in which grass-roots power usually has no participating role.
While the purpose of the above-mentioned shanzhai events is arguably just for the participants to have fun and to experience being the authority, other shanzhai cultural phenomena, like the shanzhai products, are profit-oriented. For example, some low-end performing agencies will hire people who look like pop stars to perform in rural areas, where people cannot afford to watch the actual stars. Thus shanzhai Jay Chou (山寨周杰伦), shanzhai Andy Lau (山寨刘德华) and shanzhai Faye Wong (山寨王菲) appear in many underdeveloped places in China.
Shanzhai movies are another profit-driven shanzhai phenomenon. These movies usually have low budgets, yet achieve commercial success by parodying, making fun of or borrowing elements from high-end Hollywood blockbuster movies. One of the first shanzhai movies is Ning Hao’s (宁浩) Crazy Stone (疯狂的石头). It imitates the multi-angle shooting, rapid cutting and stunts that are usually used in Hollywood action movies, yet it retains the grass-roots Chinese set up. With a 3 million Hong Kong dollar budget, Crazy Stone achieved 22 million-box-office revenue. Following its success, shanzhai movies like "the Big Movie" series ("大电影"系列") and No.2 in the World (天下第二) were made. Some also argue that Hollywood parody movies like Scary Movie are the true inspirational force behind shanzhai movies.
The heated online debate about whether shanzhai should be encouraged or denounced is arguably due to Ni Ping (倪萍), a well-known CCTV host's proposal during the Lianghui (two conferences) this year.[which?] She proposed to establish relevant legislation that will eliminate the shanzhai phenomenon by arguing that the copycat culture associated with shanzhai will stifle genuine creativity and hamper awareness of property rights. While some agree with her, others point out that in order to give objective comment on the shanzhai phenomenon, one has to distinguish shanzhai products from "pirated" products and shanzhai culture from shanzhai products. They also argue that although many shanzhai culture events manifest themselves as copycat events, some also have true original elements. Western media outlets like The Wall Street Journal and The New Yorker have reported about the shanzhai phenomenon and presented it as a form of rebellion and resistance to the mainstream culture.
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