|Industry||Software as a service (SaaS), Gamfication, Computer Software|
|Headquarters||Redwood City, California (2014)|
|Kris Duggan (Co-Founder)
Wedge Martin (Co-Founder)
Jon Shalowitz (CEO & President)
|Products||Behavior Platform, Badgeville for Communities|
Number of employees
|70 (Q1 2012)|
Badgeville, Inc. is a privately held technology company founded in 2010 with headquarters in Redwood City, California, and an additional office in New York. The firm provides software as a service (SaaS) for web sites to measure and influence user behavior using techniques such as gamification.
In November 2010, the firm raised a $2.5M Series A round led by El Dorado Ventures and Trinity Ventures. Badgeville subsequently raised a $12M Series B Round in July 2011, led by Norwest Venture Partners and El Dorado Ventures.
In November 2011, Badgeville unveiled the Behavior Platform for Enterprise, expanding their business beyond gamification to include enterprise employee management and community reputation systems.
Social Fabric is a service launched by Badgeville in September 2011. It is designed to increase user engagement and loyalty. It was offered to clients as a SaaS to allow websites to include social networking elements. Social Fabric offers activity stream based on an algorithm that contextualizes it to the user's activities, interests, and friends. Social Fabric also provides notifications and alerts.
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- Vadav, Sid (2010-11-22). "Badgeville Raises $2.5M to Spread Game Mechanics Across the Web". VentureBeat. Retrieved 2011-08-26.
- T, Dean (2011-07-13). "Badgeville Raises $12M to Lead the Way in Gamification". VentureBeat. Retrieved 2011-08-26.
- Badgeville, Press Release (2011-11-07). "Badgeville Unveils First Behavior Platform". marketwire. Retrieved 2011-12-12.[better source needed]
- Carr, David (2011-11-07). "Badgeville Takes Cue From Facebook With 'Behavior Graph'". InformationWeek. Retrieved 2017-06-16.
- Perez, Sarah (September 12, 2011). "On Its One-Year Anniversary, Badgeville Launches A New Product Called Social Fabric". TechCrunch. Retrieved October 28, 2016.
- Takahashi, Dean (September 12, 2011). "Badgeville adds social fabric analysis to its gamification suite". VentureBeat. Retrieved October 28, 2016.
- "Badgeville's Social Fabric Gives Any Website a Facebook-Style News Feed". Adweek. September 12, 2011. Retrieved October 28, 2016.
- Kim, Ryan (September 12, 2011). "Badgeville turns any website into a social network". Gigaom. Retrieved October 28, 2016.
- Mangalindan, JP (2011-07-13). "Startup Idols one year later: Badgeville gets funded". Fortune. Retrieved 2011-08-26.
- Arrington, M (2011-07-12). "Badgeville Raises $12 Million, Celebrates With An Infographic". TechCrunch. Retrieved 2011-08-26.
- Harris, R (2011-06-02). "Badgeville launches Dynamic Game Engine and Widget Studio". ZDNet. Retrieved 2011-08-26.
- Carr, David F. (September 12, 2011). "Social Fabric Takes Badgeville Beyond Gamification". InformationWeek. Retrieved June 16, 2017.