Badgeville

From Wikipedia, the free encyclopedia
  (Redirected from Social fabric)
Jump to: navigation, search
Badgeville
Private Company
Industry Software as a service (SaaS), Gamfication, Computer Software
Headquarters Redwood City, California (2014)
Area served
Worldwide
Key people
Kris Duggan (Co-Founder)
Wedge Martin (Co-Founder)
Jon Shalowitz (CEO & President)
Products Behavior Platform, Badgeville for Communities
Number of employees
70 (Q1 2012)
Website www.badgeville.com
badgeville.com/wiki

Badgeville, Inc. is a privately held technology company founded in 2010 with headquarters in Redwood City, California, and an additional office in New York. The firm provides software as a service (SaaS) for web sites to measure and influence user behavior using techniques such as gamification.

History[edit]

The company was founded by Kris Duggan and Wedge Martin, and launched at TechCrunch Disrupt on September 27, 2010 .[1] At that time, the company had raised less than $300k in angel funding.[2]

In November 2010, the firm raised a $2.5M Series A round led by El Dorado Ventures and Trinity Ventures.[3] Badgeville subsequently raised a $12M Series B Round in July 2011, led by Norwest Venture Partners and El Dorado Ventures.[4]

In November 2011, Badgeville unveiled the Behavior Platform for Enterprise, expanding their business beyond gamification to include enterprise employee management and community reputation systems.[5][6]

Social Fabric[edit]

Social Fabric is a service launched by Badgeville in September 2011. It is designed to increase user engagement and loyalty.[7] It was offered to clients as a SaaS to allow websites to include social networking elements.[8] Social Fabric offers activity stream based on an algorithm that contextualizes it to the user's activities, interests, and friends. Social Fabric also provides notifications and alerts.[9]

References[edit]

  1. ^ Duggan, Kris (2011-02-12). "Lessons From TechCrunch Disrupt Audience Choice Winner Badgeville's Launch". TechCrunch. Retrieved 2011-12-13. 
  2. ^ Siegler, MG (2010-09-27). "Badgeville Wants To Layer Social Gaming (And Yes, Badges) Across The Entire Web". TechCrunch. Retrieved 2011-08-26. 
  3. ^ Vadav, Sid (2010-11-22). "Badgeville Raises $2.5M to Spread Game Mechanics Across the Web". VentureBeat. Retrieved 2011-08-26. 
  4. ^ T, Dean (2011-07-13). "Badgeville Raises $12M to Lead the Way in Gamification". VentureBeat. Retrieved 2011-08-26. 
  5. ^ Badgeville, Press Release (2011-11-07). "Badgeville Unveils First Behavior Platform". marketwire. Retrieved 2011-12-12. [better source needed]
  6. ^ Carr, David (2011-11-07). "Badgeville Takes Cue From Facebook With 'Behavior Graph'". InformationWeek. Retrieved 2017-06-16. 
  7. ^ Perez, Sarah (September 12, 2011). "On Its One-Year Anniversary, Badgeville Launches A New Product Called Social Fabric". TechCrunch. Retrieved October 28, 2016. 
  8. ^ Takahashi, Dean (September 12, 2011). "Badgeville adds social fabric analysis to its gamification suite". VentureBeat. Retrieved October 28, 2016. 
  9. ^ "Badgeville's Social Fabric Gives Any Website a Facebook-Style News Feed". Adweek. September 12, 2011. Retrieved October 28, 2016. 

Further reading[edit]

External links[edit]