Social impact of thong underwear
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The social impact of the thong has been covered extensively in the media, ranging from a ban on wearing thongs to thongs for the underaged. The rise of thong usage has been asserted to be linked by at least one author to a rise of sexualization in society and a rise in a desire to go unclothed.
When discussing the trend of wearing thongs Sharon Daugherty comments in her book What Guys See That Girls Don't: Or Do They? that the fashion industry "may have changed the mindset of our society", which was followed by the observation that "the whole idea of wearing so that no panty line or bumps can show isn't substantiated" and that "the thong was created by fashion designers to arouse sexual thoughts".
Monica Lewinsky gave evidence during the Lewinsky scandal that she was flirting with Bill Clinton in Leon Panetta's office, and that she lifted her jacket to show him the straps of her thong underwear above her pants. Some of the news media in America used thong underwear as a metonym for smut in the Starr Report. According to feminist commentator Carrie Lukas, Lewinsky "with her thong-snapping seduction, forever changed the image of the D.C. junior staffer from aspiring policy wonk to sexual temptress."
Marketing analysts Marian L. Salzman, Ira Matathia and Ann O'Reilly observed in the book Buzz: Harness the Power of Influence and Create Demand that thong brands are riding on the wide media coverage of thongs to create buzz. Photographer Lauren Greenfield wrote in her book Girl Culture, "Understanding the dialectic between the extreme and the mainstream – the anorexic and the dieter, the stripper and the teenager who bares her midriff or wears a thong – is essential to understanding contemporary feminine identity."
In 2004, political commentator Cedric Muhammad wrote in essay The Thong versus the Veil, "We wondered at the end of the day, of the two groups of women most prominently featured on American TV these days, who gains more respect for their intellect and spirit – the Afghan woman who is so totally veiled that you can't even see her eyes or the Black woman in the R&B and Hip-Hop video who dances while wearing a bikini and thong?"
The dress code for St. Ambrose Academy, a Roman Catholic middle school and high school in Madison, Wisconsin, specifically addresses swimsuits with "thong-cut legs" as inappropriate. At Dixon High School in Dixon, California, the dress code specifies that all undergarments – specifically listing thongs, along with bras and briefs – must be covered. University of Victoria Law School briefly put the school logo on thongs, but quickly pulled them from sale after controversy sprung up.
In 1999 a Miami University male professor was banned from using the school's recreation center because he refused to stop wearing thong swimwear. The professor challenged the school in court. In 2000 a Salinas High School principal was in the center of a variety of controversies including bans on clothing to the extent that "thong panties were unofficially banned." One student alleged that she was given a dress-code violation note for wearing a thong. This story made national headlines in the United States.
In 2002, a female high school vice principal in San Diego physically checked up to 100 female students' underwear as they entered the school for a dance, with or without student permission, causing an uproar among students and some parents and eliciting an investigation by the school into the vice principal's conduct. In her defense, the vice principal said the checks were for student safety and not specifically because of the wearing of thongs. In 2003, the head teacher of a British primary school voiced her concern after learning that female students as young as 10 were wearing thong underwear to school. This incident led to a media debate about the appropriateness of thong underwear marketed to young girls.
- The University of California 4-H program specifically forbids "string, thong or crochet" swimsuits for women. For men, the dress code specifies "swim trunks only (no shorts, cut-off pants, or Speedos)." A similar policy by Virginia FCCLA bans "skimpy bikini or thong type suits" for women and specifies "swim trunks" for men ("no speedos").
- In 2001, Vicky Botwright, then 16th seeded in women's squash circuit and dubbed as the 'Lancashire Hot Bot', was prohibited by Women's International Squash Players Association (WISPA) to wear her trademark outfit, a thong and a sports bra, in the British Open Championships.
- In 2004, Alexander Putnam competed in the London Marathon in a green thong and painted as a tropical tree to protest against logging in Congo.
- Female bodybuilders in America are prohibited from wearing thong or T-back swimsuits if contests are being filmed for television, otherwise they are allowed to do so by certain fitness organizations.
In October 2002, Florida officials banned thongs from Daytona and other public beaches.
Thongs for younger girls
The 2000s saw a rise in the popularity of thongs among younger girls, who have been dubbed "thong feminists" by comedian Janeane Garofalo. The trend has been attributed to pop idols like Britney Spears and Jennifer Lopez. In 2002 Abercrombie & Fitch released a line of thong underwear targeted for girls ages 10–16, though critics pointed out that children as young as seven could fit one of the thongs. A spokesman for A&F, Hampton Carney, stated that he could list "at least 100 reasons why a young girl would want thong underwear." This controversy spawned a great deal of free publicity for Abercrombie, including a chain letter that received wide circulation. British retailer Argos produced child-size thongs and padded bras for girls as young as nine, eliciting a similar response from the public. Etam, another British retailer, produced sheer tops and thong underwear for girls of similar age. In Japan, photobooks and DVDs of underaged girls in T-back thongs has become popular as "T-back Junior Idols", which has come under scorn as a new form of child pornography.
- In August 2007 a man in Texas was arrested for being naked in his own backyard. He reported that he was in fact wearing a thong and not naked.
- A YMCA management firm has addressed thongs in dress code policy, stating (in different areas) that "thong-type wear isn't an issue." Additionally, an email from a university fitness center implied that there are safety issues ("thongs on bike seats") that would need to be addressed.
- In 2007 a man who had broken into a home wearing only a thong was sentenced to 20 years in prison for burglary and attempted rape. He pleaded "guilty but mentally ill" at the May trial and was sentenced in July.
- In 2007 the Tennessee Department of Correction banned prison visitors from wearing thong or g-string underwear. In the words of Correction Commissioner George Little, prisoners "don't need any help getting turned on."
- After the 2004 Indian Ocean tsunami, thousands of thongs were donated to relief organizations sending relief packages to Sri Lanka. These were largely discarded amongst the influx of more culturally sensitive and functional utilitarian clothing items.
- During photography for Google Street View, a woman in a thong was one of the images discovered that caused consternation over the project.
- In 2005, the New York Daily News reported an incident of female United States GIs in Iraq stripping down to their thongs to participate in mud wrestling as an entertaining show.
- In 2000, R&B singer Sisqó recorded the "Thong Song" on his Unleash the Dragon album.
- Writer-director Glen Weiss made three movies titled the Thong Girl, based on the comic book of the same name. The story of the films revolved around the Thong Girl, an independent superhero. Parts of the film were shot in Nashville's mayor's office in 2007.
- Beermaker Rolling Rock aired a commercial poking fun of male thong wearers during Super Bowl XLI.
- Shefali Zariwala, a model in India, became known as the "thong girl" for her performance in the music video of the song Kaanta Laga. The album sold two million copies and the music video became an overnight success in India.
- In 2008, a diamond studded thong worth US$122,000 was featured in a Singapore lingerie fashion show. It had 518 brilliant-cut diamonds, totaling 30 carats (6.0 g), studded into the front of a black lace thong in a floral pattern, as well as 27 white gold tassels hanging off it.
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