Swoosh: Difference between revisions
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==History== |
==History== |
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[[Image:Nike(c).svg|thumb|border|right|text-top|upright||alt=Nike Swoosh|The Nike Swoosh, designed by Carolyn Davidson and used by [[Nike, Inc.]]]] |
[[Image:Nike(c).svg|thumb|border|right|text-top|upright||alt=Nike Swoosh|The Nike Swoosh, designed by Carolyn Davidson and used by [[Nike, Inc.]]]] |
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[[Image:Originalnikeswoosh-trademarkia-trademark-1972.jpg|thumb|border|right|text-top|upright||alt=original Nike Swoosh 1972|The original Nike Swoosh trademark, trademarked on January 31, 1972 by [[Nike, Inc.]]{{Pufc|1=Originalnikeswoosh-trademarkia-trademark-1972.jpg|log=2010 January 23}}]] |
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The Nike "''swoosh'''" is a design created in 1971 by [[Carolyn Davidson]], a [[graphic design]] student at [[Portland State University]]. She met [[Phil Knight]] while he was teaching accounting classes and she started doing some [[freelance]] work for his company, Blue Ribbon Sports (BRS). The Nike Swoosh logo represents the wing in the famous statue of the Greek Goddess of victory, [[Nike (mythology)|Nike]], who was the source of inspiration for many great and courageous warriors. |
The Nike "''swoosh'''" is a design created in 1971 by [[Carolyn Davidson]], a [[graphic design]] student at [[Portland State University]]. She met [[Phil Knight]] while he was teaching accounting classes and she started doing some [[freelance]] work for his company, Blue Ribbon Sports (BRS). The Nike Swoosh logo represents the wing in the famous statue of the Greek Goddess of victory, [[Nike (mythology)|Nike]], who was the source of inspiration for many great and courageous warriors. |
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}}</ref> (In 1983, Knight gave Davidson a diamond Swoosh ring and an envelope filled with Nike [[stock]] to express his gratitude.) |
}}</ref> (In 1983, Knight gave Davidson a diamond Swoosh ring and an envelope filled with Nike [[stock]] to express his gratitude.) |
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The Nike Swoosh trademark was filed on January 31, 1972 with the description "athletic shoes with spikes and athletic uniforms for use with such shoes". <ref>http://www.trademarkia.com/logo-72414177.html</ref> In June 1972, the first running shoes bearing the Swoosh were introduced at the [[U.S.]] [[Track and Field]] [[Olympic Games|Olympic]] Trials in [[Eugene, Oregon]]. Nike continues to use the brand today, but with a slight variant of the original Nike Swoosh logo. The Nike Swoosh logo currently in use today did not appear until 9 years after the original Nike Swoosh logo<ref>http://www.trademarkia.com/logo-73304275.html</ref>, when on March 23, 1981 a U.S. trademark was filed for the present day Nike Swoosh logo that slightly tilted, thinned, and colored in black the original Nike Swoosh logo.<ref>http://www.trademarkia.com/nike-73302506.html</ref> |
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During the 1996 Olympics in Atlanta, the [[Discovery Channel]] displayed a track shoe allegedly worn by U.S. legend [[Jesse Owens]] at the [[1936 Olympics]] in Berlin. This shoe had on it a prominent symbol appearing identical to the Nike swoosh. |
During the 1996 Olympics in Atlanta, the [[Discovery Channel]] displayed a track shoe allegedly worn by U.S. legend [[Jesse Owens]] at the [[1936 Olympics]] in Berlin. This shoe had on it a prominent symbol appearing identical to the Nike swoosh. |
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Revision as of 17:47, 14 February 2010
Swoosh is the symbol of the athletic shoe and clothing manufacturer Nike. It is among the most easily recognized brand logos in the world.[1]
History
The Nike "swoosh'" is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS). The Nike Swoosh logo represents the wing in the famous statue of the Greek Goddess of victory, Nike, who was the source of inspiration for many great and courageous warriors.
BRS needed a new brand for a new line of athletic footwear it was preparing to introduce in 1972. Knight approached Davidson for design ideas, and she agreed to provide them, charging a rate of US$2 per hour. In June 1971, Davidson presented a number of design options to Knight and other BRS executives, and they ultimately selected the mark now known globally as the Swoosh. Davidson submitted a bill for US$35 for her work.[2] (In 1983, Knight gave Davidson a diamond Swoosh ring and an envelope filled with Nike stock to express his gratitude.)
During the 1996 Olympics in Atlanta, the Discovery Channel displayed a track shoe allegedly worn by U.S. legend Jesse Owens at the 1936 Olympics in Berlin. This shoe had on it a prominent symbol appearing identical to the Nike swoosh.
References
- Much of the above information is corroborated on the Nike Canada official website.[3]
- All materials cited from an article on http://www.nikebiz.com called "Origin of the Swoosh".
- ^ "Logos that became legends: Icons from the world of advertising". The Independent. 2008-01-04. Retrieved 2009-06-28.
- ^ "Nike gives board seniors the boot". BBC. 2004-08-02. Retrieved 2009-06-28.
- ^ "Nike Canada FAQ page".
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