Talk:Thomas Hayo

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Double-spaced biography on the talk page[edit]

Thomas was born and raised in Germany, where he studied Visual Communication (Graphic

Design, Film and Photography) at the Academy of Arts in Darmstadt, before starting his

advertising career at Springer & Jacoby in Hamburg, where he worked on multiple accounts

including Mercedes-Benz.

In 1993 he moved to New York and soon became one of the youngest Associate Creative

Directors at J. Walter Thompson looking after accounts such as Kodak, Clairol, Rolex, De Beers,

Guerlain, Pepsi-Lipton, The Wall Street Journal and Warner Lambert-International.

In 1999 he joined Bartle Bogle Hegarty, one of the most recognized creative agencies in the

world, to help establish their New York Office.

During his time there the office grew from 10 to 200 people, while billings rose from 30 to 600

million. Along the way he has been Creative Director on a wide variety of clients including

Reebok, Sony-Ericsson, Axe, Dyson and Johnnie Walker. In addition to that he was in charge of

the entire Levi’s account.

His creative responsibilities covered the entire spectrum of the marketing mix, from TV/Cinema

commercials, Print and Outdoor, Guerilla and Direct marketing, In-Store, Corporate Design to all

interactive and new media.

His work has been recognized by national and international Award Shows, including The Art

Directors Club, The One Show, D&AD, The International Andy Awards, The International Clio

Awards, Communication Arts as well as the International Advertising Festival in Cannes, where

he has received multiple gold as well as silver and bronze lions. His work is also part of the

Permanent Collection of the Museum of Modern Art in New York.

In addition to that he has continuously produced award-winning work on many Public Service

Accounts throughout his career such as The American Red Cross, Child-Hunger, SUV Safety

Council and the Partnership For A Drug Free America, for which he has been personally

recognized by former President Bill Clinton.

He has worked with some of the most respected directors such as Frank Budgen, Joe Pytka, Ivan

Zacharias, Dante Ariola, Jonas Akerlund and some of the most highly regarded photographers

such as Richard Avedon, Nick Knight, Solve Sundsbo, Glenn Luchford, Ellen von Unwerth and

James Nachtwey, as well as many musical artists ranging from The Chemical Brothers to The

London Symphony Orchestra.

The is currently working as a freelance Creative Director and Creative Consultant on the most

diverse projects, most recently creating and overseeing various national and international

campaigns for Japanese Clothing brand UNIQLO and developing branded entertainment

properties for companies such as ANONYMOUS CONTENT.

In addition to all that, for the last three years, he has been co-developing and co-hosting one of

the most successful and highest rated German TV shows, Germany’s Next Top Model, together

with Heidi Klum.

Thomashayo01 (talk) 19:52, 21 September 2014 (UTC)Thomas Hayo


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