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Vestel

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Vestel Elektronik Sanayi Ve Ticaret A.Ş.
Company typeAnonim Şirket
BİST: VESTL
IndustryAppliances
Founded1984
HeadquartersManisa, Turkey
Key people
Turan Erdogan, (CEO)
Ahmet Nazif Zorlu (Chairman)
ProductsMajor appliances
RevenueIncrease US$ 2.8 Billion (2010)
Decrease US$ 20.7 Million (2010)
Number of employees
12,998
Websitewww.vestel.com

Vestel is a Turkish home and professional appliances manufacturing company consisting of 18 companies specialised in electronics, major appliances and information technology. Vestel's headquarters and production plant are located in Manisa, while the company's parent conglomerate is the Istanbul based Zorlu Holding.

Vestel, together with its subsidiary brands has a significant share in the European market of consumer electronics and home appliances, in particular TV sets.[1] As of 2006, Vestel was the largest TV producer in Europe with more than 8 million units sold, accounting for a quarter of the European market.[1] Vestel also has a subsidiary brand Vestfrost, which is popular in the Nordic countries. In 2014, Vestel entered into the smartphone market.

Subsidiary brands

  • Digihome, a consumer electronics brand
  • Electra, a UK white goods brand
  • Finlux, a Finnish consumer electronics brand
  • Graetz, a white goods brand sold in German-speaking countries
  • Innohit (Italian TV brand) is manufactured under license from the brand owner.
  • Isis, a UK TV and white goods brand
  • Celcus, a UK TV brand exclusively sold by Sainsbury's supermarkets[2]
  • Luxor, a former Swedish brand previously owned by Nokia[3]
  • MAXWELL, manufactures TV Sets, DVD players, and white goods (mainly refrigerators, air conditioners, cooking stoves, washing machines)
  • Regal, a Turkish brand also sold in Russia
  • SEG, a German brand also sold in Russia
  • Servis, a UK white goods brand
  • Sharp as Sharp Home Appliances Europe, Sharp Corporation (Japanese brand) white goods for Europe are manufactured under license from the brand owner. Rebadged flagship Servis models.[citation needed]
  • Techwood, a consumer electronics brand
  • Telefunken (German TV brand) is manufactured under license from the brand owner.
  • Vestfrost, a former Danish white goods brand purchased by Vestel
  • Waltham, a former UK brand purchased by Vestel
  • Kendo, manufactures TV sets and set top boxes
  • Acoustic Solutions, TV manufacturer
  • Walker, electronics for the marked in Ireland
  • GoGen, an East European brand of TV sets and other electronic products
  • New Pol
  • Nexon
  • AKAI - for some countries, Vestel sets are branded AKAI.
  • CROWN - Vestel sells TV sets under the name CROWN.
  • Daewoo - some TV sets made by Vestel are marketed under the DAEWOO brand in some countries.
  • Dual - a German electronics brand. Some sets branded DUAL are made by Vestel.
  • Emerson - some Emerson sets were made by Vestel, for Europe, in some countries.
  • Ferguson - LCD TV sets branded Ferguson and marketed by a Polish company, are made by Vestel.
  • Funai - some Funai CRT sets were made by Vestel.
  • Gorenje - TV sets are made by Vestel.
  • Hitachi - Vestel is rebranding some of its TV sets as HITACHI, in some countries.
  • Horizon - low cost brand, usually LED TV's, marketed in Romania by NOD distribution, previous ASEsoft.
  • Hyundai - TV Sets, both TFT and CRT TV sets were manufactured by Vestel, for some countries
  • ITT and Schaub & Lorenz - some sets under these German brands are made by Vestel.
  • JVC - some JVC TV sets, both TFT and CRT, were manufactured by Vestel. Also, today, Vestel sells in some countries, LCD TV sets branded JVC.
  • LINSAR - independent British company that was established in 2006 were made by Vestel up until 2015. In 2016 Linsar was acquired by Tempo (Aust) Pty Ltd.
  • MEDION - German brand of consumer electronics. Many MEDION TV sets were and are manufactured by Vestel. Also, Tevion, Microstar, Lifetec brands are found on Vestel TV sets.
  • No.1 - Brand belonging to Carrefour. Some TV sets and budget home appliances under this brand, were made by Vestel.
  • Nordmende - some Vestel TV sets are marketed under Nordmende brand ( with the permission from Thomson , today Technicolor).
  • Orion - some TV sets made by Vestel are branded Orion Electric, for some countries. Orion TV sets with Vestel chassis, were usually belonging to ORION Hungary, a Hungarian electronics manufacturer.
  • Palladium - a brand of TV Sets. Some Palladium sets were made by Vestel.
  • Panasonic - some LED TV sets from Panasonic, such as the A300, CX350 and CX400, are made by Vestel, these are mainly entry level/budget, HD, FullHD and some low cost (cx400 series) Ultra HD 4K models.
  • Philips - some LED TV from PHILIPS ( like 32PFL3008 ) are made by Vestel, mainly entry level models.
  • Polaroid - LCD TV sets from Polaroid, in Europe, are made by Vestel.
  • RCA - in Europe, some Vestel sets were sold under RCA name.
  • Selecline - brand belonging to Auchan, France, used for TV sets and other electrical consumer products sold by Auchan.
  • Saba - some Vestel Sets are marketed under the name SABA (permission from Thomson, today Technicolor).
  • SANYO - some TV sets made by Vestel were sold under the brand SANYO in some countries.
  • Qilive - brand belonging to Auchan, France, used for TV sets and other electrical consumer products sold by Auchan.
  • Technika - brand owned by Tesco. Some older models used Vestel chassis.
  • TELETECH - low cost electronics brand, belonging to ALTEX Romania. TELETECH televisions are made by Vestel
  • Tesla - a brand from Czechoslovakia. In countries that once formed Czechoslovakia, LCD TV sets made by Vestel were marketed under the name TESLA, but also ORAVA in some cases.
  • Toshiba - many sets named Toshiba are manufactured by Vestel, for European market.
  • Universum (electronics) - German brand belonging to Quelle. Some Universum sets were manufactured by Vestel, both TFT and CRT.
  • Videoton - Hungarian electronics company. In Hungary, there were available Videoton LCD TV sets. There TV sets were made by Vestel, and usually sold in Hungary.
  • Watson Brand belonging to METRO GROUP - many Watson TV sets were made by Vestel.
  • WESTWOOD - low cost electronics brand belonging to DOMO Romania. WESTWOOD televisions are made by Vestel.

See also

References

  1. ^ a b Businessweek: "The Unknown TV Giant" Archived January 30, 2012, at the Wayback Machine
  2. ^ Celsus TV web site, Dec 2015
  3. ^ Luxor Radio AB
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