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The CW WTLF logo.png
CityTallahassee, Florida
BrandingThe CW WTLF
Affiliations24.1: The CW Plus
24.2: Comet
24.3: TBD
24.4: Stadium
24.5: Dabl
  • MPS Media, LLC
  • (MPS Media of Tallahassee License, LLC)
OperatorNew Age Media
(via LMA; certain services provided by Sinclair Broadcast Group)
Broadcast: WTWC-TV, WTLH
Cable: Bally Sports Florida, Bally Sports Sun, Bally Sports South, Bally Sports Southeast[1]
FoundedJune 1, 2000
First air date
May 7, 2003 (19 years ago) (2003-05-07)
As a satellite of WFXU:
UPN (2003–2005)
The WB 100+ (2005–2006)
Call sign meaning
Tallahassee, Florida
Technical information
Licensing authority
Facility ID82735
ERP24 kW
1,000 kW (CP)
HAAT39 m (128 ft)
510 m (1,673 ft) (CP)
Transmitter coordinates30°29′40″N 84°25′3″W / 30.49444°N 84.41750°W / 30.49444; -84.41750 (WTLF)
30°40′50.3″N 83°58′20.6″W / 30.680639°N 83.972389°W / 30.680639; -83.972389 (CP)
Translator(s)WTLH-DT 49.2 (19.2 UHF) Bainbridge, GA
Public license information

WTLF (channel 24) is a television station in Tallahassee, Florida, United States, affiliated with The CW Plus. It is owned by MPS Media, which maintains a local marketing agreement (LMA) with New Age Media, owner of Bainbridge, Georgia–licensed Heroes & Icons affiliate WTLH (channel 49), for the provision of certain services.

WTLF and WTLH share studios on Commerce Boulevard in Midway, Florida, where WTLF's transmitter is also located. Master control and some internal operations are based at the facilities of dual NBC/Fox Broadcasting Company affiliate WTWC-TV (channel 40, owned by Sinclair Broadcast Group) on Deerlake South in unincorporated Leon County, Florida northwest of Bradfordville (with a Tallahassee postal address).

Even though WTLF broadcasts a digital signal of its own, it only covers the immediate Tallahassee area.[2] As a result, it is simulcast in full 1080i high definition on WTLH's second digital subchannel in order to reach the entire market.[3] This can be seen on channel 49.2 from its transmitter in unincorporated Thomas County, Georgia, southeast of Metcalf, along the Florida state line. WTLF does have a construction permit granted by the Federal Communications Commission (FCC) to relocate its transmitter to WTLH's site.[4]


It began broadcasting operations on May 7, 2003 as a full-time satellite of UPN affiliate WFXU in Live Oak, Florida. Although that station had become Tallahassee's UPN affiliate a year earlier, its signal was not nearly strong enough to cover the entire market and WTLF was intended to make up for this shortfall in coverage.

WFXU had originally been established back in 1998 as a full-time satellite of WTLH for the same reason. WTLF was one of the first stations in the United States to sign-on as a digital-only station with no analog counterpart. Originally, this station was owned by KB Prime Media but operated by Pegasus Communications (owner of WFXU and WTLH at that time) under a local marketing agreement.

Pegasus declared bankruptcy in June 2004 over a dispute with DirecTV (then co-owned with Fox by News Corporation) over marketing of the direct broadcast satellite service to rural areas. On April 1, 2005, WFXU/WTLF switched to The WB through The WB 100+. As a result, UPN promptly signed with WCTV (channel 6) which launched a new second subchannel to carry the network.[5] Prior to this, The WB was carried on a cable-exclusive station (with the faux calls "WBXT") which was operated and promoted by ABC affiliate WTXL-TV (channel 27) in partnership with The WB 100+.

On January 24, 2006, CBS and Time Warner announced that they were "merging" their UPN and WB networks to create The CW effective September 2006. On February 22, News Corporation announced it would start up another new network called MyNetworkTV. This new service, which would be a sister network to Fox, would be operated by Fox Television Stations and its syndication division Twentieth Television. MyNetworkTV was created in order to give UPN and WB stations, not mentioned as becoming CW affiliates, another option besides becoming independent in addition to competing against The CW.

It was announced on April 24 that WTLH would create a new second digital subchannel to become Tallahassee's CW affiliate. These plans were later modified in August to make WFXU/WTLF the primary CW affiliate with a simulcast provided on WTLH-DT2. This arrangement took effect when the network premiered on September 18 while, back on September 5, WCTV's UPN subchannel joined MyNetworkTV. The Pegasus station group was sold in August 2006 to private investment firm CP Media, LLC of Wilkes-Barre, Pennsylvania for $55.5 million.[6] Eventually, CP Media formed a new media company, New Age Media. Around this time, KB Prime Media sold WTLF to Mystic Broadcast Group which in turn promptly sold it to MPS Media.[7][8] Meanwhile, WFXU was eventually sold to Budd Broadcasting and became a separate outlet leaving WTLF and WTLH-DT2 as Tallahassee's CW affiliate.[9]

On September 25, 2013, New Age Media announced that it would sell most of its stations to the Sinclair Broadcast Group. In order to comply with FCC ownership restrictions, since Sinclair already owns WTWC, its partner company Cunningham Broadcasting planned to acquire the WTLH license but Sinclair was slated to operate the station (as well as WTLF, which would have been acquired by another sidecar operation, Deerfield Media) through shared services agreements.[10][11]

On October 31, 2014, New Age Media requested the dismissal of its application to sell WTLH;[12] the next day, Sinclair purchased the non-license assets of WTLF and WTLH and began operating them through a master service agreement.[13][14] At some point after the transaction occurred, Sinclair moved WTLH's Fox affiliation to WTWC's second subchannel. At that point, MeTV programming moved from WTLH's third digital subchannel to its main channel; the simulcast of WTLF continues on that outlet's second subchannel.

On July 28, 2021, the FCC issued a Forfeiture Order stemming from a lawsuit against MPS Media. The lawsuit, filed by AT&T, alleged that MPS Media failed to negotiate for retransmission consent in good faith for the stations. Owners of other Sinclair-managed stations, such as Deerfield Media, were also named in the lawsuit. MPS was ordered to pay a fine of $512,288.[15]


The station's digital signal is multiplexed:

Channel Video Aspect Short name Programming [16]
24.1 720p 16:9 CW The CW Tallahassee
24.2 480i 4:3 Comet Comet TV
24.3 TBD TBD
24.4 Stadium Stadium
24.5 Dabl Dabl


  1. ^ Miller, Mark K. (August 23, 2019). "Sinclair Closes $10.6B Disney RSN Purchase". TVNewsCheck. Retrieved August 23, 2019.
  2. ^ "RabbitEars.Info".
  3. ^ Digital TV Market Listing for WTLH
  4. ^ Modification of a Licensed Facility for DTV Application
  5. ^ Romano, Allison (March 29, 2005). "Pegasus wins OK for Tallahassee TV pair". Broadcasting & Cable. Retrieved July 24, 2010.
  6. ^ "WDSI FOX61 Bought By CP Media, LLC". The Chattanoogan. August 9, 2006. Retrieved July 24, 2010.
  7. ^ "APPLICATION FOR CONSENT TO ASSIGNMENT OF BROADCAST STATION CONSTRUCTION PERMIT OR LICENSE (1)". CDBS Public Access. Federal Communications Commission. June 27, 2006. Retrieved July 25, 2010.
  8. ^ "APPLICATION FOR CONSENT TO ASSIGNMENT OF BROADCAST STATION CONSTRUCTION PERMIT OR LICENSE (2)". CDBS Public Access. Federal Communications Commission. August 26, 2006. Retrieved July 25, 2010.
  9. ^ "WFXU, this Budd's for you". Television Business Report. November 28, 2006. Retrieved July 25, 2010.
  10. ^ Haber, Gary (September 25, 2013). "Sinclair Broadcast Group to pay $90M for eight New Age Media TV stations". Baltimore Business Journal. Retrieved September 25, 2013.
  11. ^ "Sinclair To Buy 8 New Age Stations for $90M". TVNewsCheck. September 25, 2013. Retrieved September 25, 2013.
  12. ^ Kirkpatrick, Daniel A. (October 31, 2014). "Re: New Age Media of Tallahassee License, LLC…" (PDF). CDBS Public Access. Federal Communications Commission. Retrieved November 15, 2014.
  13. ^ "Sinclair Reports Third Quarter 2014 Financial Results" (PDF) (Press release). Baltimore: Sinclair Broadcast Group. November 5, 2014. Archived from the original (PDF) on November 29, 2014. Retrieved November 15, 2014.
  14. ^ "Sinclair Broadcast Group, Inc. Form 10-Q". sbgi.edgarpro.com. November 10, 2014. Archived from the original on January 7, 2016. Retrieved November 15, 2014.
  15. ^ "Forfeiture Order" (PDF). Federal Communications Commission. 2021-07-28. Retrieved 2021-10-04.
  16. ^ "RabbitEars.Info".

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