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WTLX

Coordinates: 43°08′02″N 89°23′56″W / 43.134°N 89.399°W / 43.134; -89.399
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WTLX
Broadcast areaMadison, Wisconsin
Frequency100.5 MHz FM
BrandingFM 100.5 ESPN
Programming
FormatSports Talk
AffiliationsESPN Radio
Ownership
OwnerGood Karma Broadcasting, LLC
WTTN, WWHG, WBEV, WXRO, WAUK, WRRD
History
Former call signs
WWAM (1989-1990)
WYKY (1990-1998)
Call sign meaning
From the station's previous hot TaLk format, "100 X"
Technical information
Facility ID4477
ClassA
ERP6,000 watts
HAAT55 meters
Links
WebcastListen Live
WebsiteESPNWisconsin.com

WTLX ("FM 100.5 ESPN") is a radio station serving the Madison, Wisconsin area. The station is owned by Good Karma Broadcasting, LLC, and runs a Sports Talk format.

The station began with an Adult Contemporary format as WYKY, "Key 100.5", then for several years aired a "hot talk" format as "100X,"[1] with a schedule including the Howard Stern and Don & Mike shows and sports programming from Sporting News Radio and later Fox Sports Radio. By the mid-2000s, the station would morph into an all-sports format, with both national and Wisconsin-based programming. WTLX would take affiliation with ESPN Radio, whose programming had been airing in Madison on rival station WTSO, on January 1, 2009.[2] Along with that affiliation change, WTLX's transmitter and city of license moved from the Columbus area (northeast of Madison) to the Madison suburb of Monona, where it transmits from the water tower at the Mendota Mental Health Institute.

WTLX's current daily schedule includes programming from ESPN Radio as well as Wisconsin-based programming originating from Milwaukee-area sister station WAUK/540, including The World's Greatest Sports Talk Show with Steve 'The Homer' True, and The Badger Hour with Lance Davis. Weekday ESPN Radio programming on the station includes Mike & Mike, The Dan Le Batard Show with Stugotz, and Russillo and Kanell. Local weekday and speciality programming includes In the Trenches, The Miller Light Football Show, The Pat Richter Show, Wisconsin College GameDay, and PrepMania.

Live sports programming on WTLX features local high school sports play-by-play along with Marquette Golden Eagles college basketball (on which Steve True handles play-by-play duties). The station also carries national sports play-by-play from ESPN Radio, including NBA, Major League Baseball, and college football. WTLX was also the radio home of the Northwoods League's Madison Mallards until 2016, when the team's radio rights shifted to Mid-West Family Broadcasting-owned WOZN-AM-FM.[3]

References

43°08′02″N 89°23′56″W / 43.134°N 89.399°W / 43.134; -89.399