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XL Axiata

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PT XL Axiata Tbk
Company typePublic compant
IDX: EXCL
IndustryCellular service provider
FoundedOctober 8, 1996; 28 years ago (October 8, 1996)
HeadquartersJakarta, Indonesia
Key people
Dian Siswarini, CEO[1]
ProductsTelecommunications services
RevenueIDR 21,265 billion[2]
IDR 1,033 billion[2]
Number of employees
2,021 (2013)
ParentAxiata Group
SubsidiariesXL
XL Prioritas
AXIS Telekom
Yonder Music
elevenia
Websitewww.xl.co.id

PT XL Axiata Tbk,[3] doing business as XL (formerly PT Excelcomindo Pratama Tbk), is an Indonesia-based mobile telecommunications services operator.[4] The operator's coverage includes Java, Bali, and Lombok as well as the principal cities in and around Sumatra, Kalimantan and Sulawesi. XL offers data communication, broadband Internet, mobile communication and 3G services over GSM 900 and GSM 1800 networks.

Initially XL provided cellular mobile telephony services using the GSM 900 technology. A few years after launching services, the company was awarded a license for implementing a DCS 1800 network, and to operate an ISP and VoIP service. In 2006, XL obtained a 3G license, which services launched in September of the same year.

At the end of 2010, the company had more than 40 million subscribers with more than 22,000 BTS towers across Indonesia.[5]

History

Excelcomindo was established on 6 October 1989 under the name of PT Grahametropolitan Lestari and originally was a trading and general services company.[6] XL became the first private mobile services operator in the country, starting commercial operations on 8 October 1996. In 2009, XL was bought by the Axiata Group which caused a change of logos. The XL letters were made blue (the blue and green version was also used), and an Axiata tag was added on to the logo. On October 28, 2014, XL launched the new logo with the launch of Real Mobile 4G LTE network service. On October 5, 2016, to commemorate XL's 20th anniversary, XL changed its logo color from yellow and green to blue and green, similar to the former Pro XL logo color.

  • Original Pro XL logo used from October 8, 1996 until June 25, 2004. The 'Pro' name tag was added on to the logo in 1998.
    Original Pro XL logo used from October 8, 1996 until June 25, 2004. The 'Pro' name tag was added on to the logo in 1998.
  • Previous XL logo used from June 25, 2004 until October 28, 2014. This version had the logo italized in June 2006 and an Axiata tag was added on to the logo in June 2009.
    Previous XL logo used from June 25, 2004 until October 28, 2014. This version had the logo italized in June 2006 and an Axiata tag was added on to the logo in June 2009.
  • XL logo used from October 28, 2014 until October 5, 2016. It is still currently used as a secondary logo.
    XL logo used from October 28, 2014 until October 5, 2016. It is still currently used as a secondary logo.
  • XL logo used since October 5, 2016
    XL logo used since October 5, 2016

Slogans

Pro XL (1997–2004)

  • Langsung Kriiiing.... (8 October 1996 – 14 March 2002)
  • Tak Selalu Pilihan Anda yang Pro (1 January 1998- 31 December 1999)
  • Anda yang Pro (1 January 2000-15 November 2001)
  • Plih Yang Pro (31 December 1997 - 15 November 2001)
  • Tak Hanya Bicara (16 November 2001 - 20 June 2003)
  • Bening Sepanjang Nusantara (21 June 2003 – 31 May 2004)

XL (2004-now)

  • Membuat Dunia Extra Small (1 June 2004 - 31 May 2006)
  • Life Unlimited (1 June 2006 - 31 May 2007)
  • Jangkauan Luas (1 June 2007 - 31 March 2009)
  • Nyambung Teruuus (1 April 2009 - 31 May 2009)
  • Jaringan Handal (1 June 2009 - 11 August 2010)
  • XLalu Untukmu (11 August 2010 - 30 September 2010)
  • XLalu Bersamamu (1 October 2010 - 31 December 2010)
  • XLalu Lebih Baik (1 January 2011- 31 October 2011)
  • XLangkah Lebih Maju (1 November 2011 – 31 January 2013)
  • Internet Tercepat (1 February 2013 - 27 October 2014)
  • Sekarang, Bisa! (28 October 2014 - 29 December 2016, 1 February 2017 - present)

High-bandwidth fibre-optic cable

Telekom Malaysia, Mora Telematika and XL Axiata has been working cooperatively to build a high-bandwidth fibre-optic submarine cable, which will stretch 400 kilometers, between the state of Malacca and Batam, through Dumai with a total cost of $7.6 million USD.[7] Led by Huawei Marine Networks, the cables will be completed at Q4 2011.[8]

XL Axiata, in partnership with Nextgen Group and 3 other partners, build Australia-Singapore Cable to connect Australia, Indonesia and Singapore. XL Axiata has a submarine beach cable facility and submarine cable landing station in Anyer, Banten to connect Australia-Singapore Cable to Indonesia.[9]

References

  1. ^ "Dian Siswarini Pimpin PT XL Axiata". Tempo. Retrieved 17 July 2015.
  2. ^ a b Financial Report December 2013[permanent dead link‍]
  3. ^ "Berita Teknologi Informasi dan Komunikasi terkini". detikinet. Retrieved 17 July 2015.
  4. ^ Indonesia Investments. "XL Axiata". Retrieved 17 July 2015.
  5. ^ "Theindonesiatoday.com". theindonesiatoday.com. Retrieved 2014-05-23.
  6. ^ "XL Axiata > Home". Archived from the original on 2008-08-14. Retrieved 2014-05-23. {{cite web}}: Unknown parameter |dead-url= ignored (|url-status= suggested) (help)
  7. ^ "TM to spend MYR12.2 million on submarine link with Indonesia". telegeography.com. Retrieved 2014-05-23.
  8. ^ "Huawei to construct sea cables connecting RI and Malaysia | The Jakarta Post". thejakartapost.com. Archived from the original on May 24, 2014. Retrieved 2014-05-23. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  9. ^ "ASC Customer Project Update February 2014; ASC International". ascinternational.net. Retrieved 2014-11-01.


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