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Yeat

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Yeat
Yeat in 2022
Yeat in 2022
Background information
Birth nameNoah Smith
Born (2000-02-26) February 26, 2000 (age 24)
Irvine, California, U.S.
OriginLake Oswego, Oregon, U.S.
Genres
Occupations
  • Rapper
  • Singer
  • Songwriter
Years active2015–present
Labels
Websitetwizzyrich.com

Noah Smith (born February 26, 2000), known professionally as Yeat (stylized as YËAT /ˈjiːt/ YEET),[1] is an American rapper, singer, songwriter and music producer. He gained recognition in mid-2021 after the release of his mixtape 4L and debut studio album Up 2 Më, with tracks from the latter, including "Gët Busy", "Turban", and "Monëy So Big", gaining popularity on TikTok. In 2022, he released his second studio album, 2 Alivë, and the EP Lyfë.

Early life

Noah Smith was born on February 26, 2000, in Irvine, California. In an interview, he stated his mother is Romanian while his father is Mexican. His father was a member of a band and owned many instruments.[2] Yeat grew up and was raised in Lake Oswego, Oregon and attended Lakeridge High School. After graduating, Yeat moved to New York City to pursue his music career before eventually moving to Los Angeles, where he currently lives.[3][4]

Career

2015–2021: Career beginnings

Yeat began his career in 2015, originally making music under the name Lil Yeat, but these releases have since been deleted from the Internet.[5] On June 30, 2018, Yeat made his first public appearance under his current moniker, premiering a track called "Brink" on Elevator, a YouTube channel.[6] Yeat has stated that he created the name Yeat while high and trying to come up with one word that sounds familiar to people.[5][3] His stage name has also been described as a combination of "yeet" and "heat."[1] Yeat has mentioned how his use of LSD was able to help him pursue his music career.[5] He released his first mixtape, Deep Blue Strips on September 20, 2018.[7] On February 21, 2019, he premiered the music video for his track "Stay Up" on Elevator.[8] He also composed a song with internet money called no handoutz in April 29, 2022.

2021–present: Viral success, Up 2 Më, 2 Alivë

Main articles: Up 2 Më and 2 Alivë

Yeat achieved viral success online through platforms such as TikTok in 2021.[4][9] Writing for Pitchfork, Mano Sundaresan commented "Cutting his teeth in the influential online rap collective Slayworld over the last few years, Yeat was always a little stranger than his peers, and consequently cast as a minor figure. But in 2021, his surrealist bent became his superpower."[10] Yeat's music began to gain traction online following his 4L mixtape, which was released June 11, 2021.[4][11] The 4L project notably included "Sorry Bout That" and "Money Twërk".[11]

In August 2021, he released the EP Trëndi which had increased success with "Mad Bout That" and "Fukit".[4] Also in August 2021, a snippet of his song "Gët Busy" went viral online, attracting considerable media and fan attention upon its release.[12] The song was particularly cited by media outlets for its line: "this song already was turnt but here's a bell", which was immediately followed by the ringing of church bells (which are often incorporated into his songs).[12][13] Fellow rappers Drake and Lil Yachty also referenced the line.[11]

On September 10, 2021, Yeat released his album Up 2 Më through a one-album deal with Interscope Records.[14] The album received generally positive reception from music reviewers.[11][9][13] After this Interscope deal ended, Yeat had fulfilled a promise he made to Zack Bia, signing to the latter's Field Trip Recordings and Conor Ambrose's Listen To The Kids in a joint venture with Geffen Records and Interscope Records.[15]

On January 22, 2022, Up 2 Më made its debut on the Billboard 200, reaching number 183.[16] Also in January 2022, Yeat announced a release date for his next album 2 Alivë for mid-February.[17] His song "U Could Tëll" was featured in the Euphoria episode "You Who Cannot See, Think of Those Who Can", which premiered in February.[18]

He released the single "Still Countin" on February 11, 2022, alongside a music video directed by Cole Bennett.[19] On February 18, 2022, Yeat released his debut album 2 Alivë through Geffen Records, Interscope Records, Field Trip Recordings, Listen To The Kids and Twizzy Rich.[20] It debuted at number 6 on the Billboard 200 with around 36,000 units sold, making for his highest charting project.[21] On April 1, 2022, the deluxe version of 2 Alivë titled 2 Alivë (Geëk Pack) was released.[22] On April 29, 2022, he released a single with Internet Money Records titled "No Handoutz".[23]

Yeat was also commissioned to create a song for a Lyrical Lemonade-produced trailer cut of Minions: The Rise of Gru. "Rich Minion" released on June 28, 2022.[24] The song was soon associated with "GentleMinions", an Internet meme involving people dressed in formal attire to watch the film.[25][26]

On September 2, Yeat released "Talk", a single from his Lyfë EP, which released on September 9.[27][28]

Musical style

Yeat began making music that had Auto-Tune-infused vocals.[29] In 2021, he adopted a more aggressive and synth-based sound, joining a growing group of rappers that used "rage beats", a sound that became a SoundCloud staple influenced and pioneered by the lively vocal deliveries and EDM-influenced beat selections of artists such as Playboi Carti; Carti's December 2020 Whole Lotta Red album has particularly been referenced.[11] His vocal style has drawn comparisons to notable rappers like Playboi Carti, Future, and Young Thug.[11] Yeat has stated the latter two are some of his biggest inspirations.[3]

Yeat has also been noted to employ a unique lingo in his music, coming up with ad-libs and phrases such as "twizzy" and "luh geeky", and referencing Tonka in his lyrics often.[5] His father was one of the inspirations for him creating these unique words, as he himself would make up his own words when Yeat was a child.[5]

Certain aspects of Yeat's music have led him to be associated with various Internet memes and trends, especially the frequent use of bell sounds in his song's beats.[26][30][31][32]

Discography

Main article: Yeat discography

References

  1. ^ a b Breihan, Tom (February 23, 2022). "Yeat Is The Future, Maybe". Stereogum. Retrieved July 6, 2022.
  2. ^ "Everything You Need to Know About Yeat". Complex. Retrieved May 26, 2022.
  3. ^ a b c YEAT on Up 2 Me, Twizzy Rich, KanKan, 4L, Sorry Bout That, T-Pain, & More. Our Generation Music. July 31, 2021. Retrieved December 28, 2021 – via YouTube.
  4. ^ a b c d Myers, Owen (September 3, 2021). "Who are they: YEAT". The Rocket. Retrieved September 29, 2021.
  5. ^ a b c d e McKinney, Jessica (February 28, 2022). "Everything You Need to Know About Yeat". Complex. Retrieved March 2, 2022.
  6. ^ Yeat – Br!nk. Elevator. June 30, 2018. Retrieved December 25, 2021 – via YouTube.
  7. ^ "Deep Blue Strips by Yeat". Genius. Retrieved December 25, 2021.
  8. ^ Yeat – Stay Up (Official Music Video). Elevator. February 21, 2019. Retrieved December 25, 2021 – via YouTube.
  9. ^ a b Brake, David Aaron (September 9, 2021). "New Music Friday – New Albums From Baby Keem, Common, Tommy Genesis, Paul Wall, AZ + More". HipHopDX. Retrieved September 29, 2021.
  10. ^ "The 100 Best Songs of 2021". Pitchfork. December 6, 2021. Retrieved July 6, 2022.
  11. ^ a b c d e f Pierre, Alphonse (September 17, 2021). "Yeat: Up 2 Më Album Review". Pitchfork. Retrieved September 29, 2021.
  12. ^ a b Pierre, Alphonse (August 30, 2021). "Listen to Yeat's "Gët Busy":The Ones". Pitchfork. Retrieved September 29, 2021.
  13. ^ a b Richards, Chris (September 13, 2021). "Yeat redefines what it means for a rapper to rock the bells". The Washington Post. Retrieved September 29, 2021.
  14. ^ Cole, Samantha (September 12, 2021). "Yeat Follows Up His Viral Success With New Project "Up 2 Me"". HotNewHipHop. Retrieved September 29, 2021.
  15. ^ Skelton, Eric (February 14, 2022). "The Real Zack Bia". Complex. Retrieved February 21, 2022.
  16. ^ Kirby, Mason (January 20, 2022). "Yeat earns his first-ever Billboard 200 entry with 'Up 2 Më'". Our Generation Music. Retrieved January 23, 2022.
  17. ^ Cummings-Grady, Mackenzie (January 15, 2022). "'Gët Busy' Rapper Yeat Provides '2 Alivë' Album Update". HipHopDX. Retrieved January 25, 2022.
  18. ^ Knight, Lewis (February 28, 2022). "Euphoria season 2 soundtrack: Full list of songs in Zendaya series". Radio Times. Retrieved March 2, 2022.
  19. ^ "Still Countin – Single by Yeat on Apple Music". Retrieved February 10, 2022 – via Apple Music.
  20. ^ Cole, Alexander (February 18, 2022). "Yeat Enlists Young Thug, Gunna, Ken Car$on, & More On "2 Alive"". HotNewHipHop. Retrieved February 18, 2022.
  21. ^ "Yeat "2 Alivë" First-Week Sales Projections". HotNewHipHop. February 24, 2022. Retrieved March 5, 2022.
  22. ^ "Listen to Yeat's '2 Alivë (Geëk Pack)' Featuring 2 Songs With Lil Uzi Vert". Complex. Retrieved April 30, 2022.
  23. ^ "Internet Money Recruits Yeat for New Song "No Handoutz"". Complex. Retrieved April 30, 2022.
  24. ^ Darville, Jordan (June 29, 2022). "Yeat made a song for the Minions soundtrack". The Fader. Retrieved June 30, 2022.
  25. ^ Jones, Mat (July 4, 2022). "Why Are Hordes of People Dressing in Suits to See Minions: The Rise Of Gru?". IGN. Retrieved July 5, 2022.
  26. ^ a b Diaz, Ana (July 6, 2022). "The 'GentleMinions' trend, explained". Polygon. Retrieved July 6, 2022.
  27. ^ Cowen, Trace William (September 2, 2022). "Yeat Shares New Single "Talk" From Forthcoming 'LYFË' Project". Complex. Retrieved September 4, 2022.
  28. ^ Darville, Jordan (September 2, 2022). "Yeat shares new song "Talk," details Lyfë EP". The Fader. Retrieved September 4, 2022.
  29. ^ Liam McCarthy (February 15, 2022). "Yeat is an 18-year-old rapper from Portland with a suffocating grip on catchy melodies". Elevator. Retrieved February 15, 2022.{{cite web}}: CS1 maint: url-status (link)
  30. ^ "The Genius Community's 50 Best Songs Of 2021". Genius. December 29, 2021. Retrieved July 6, 2022.
  31. ^ Cole, Alexander (April 22, 2022). "Internet Money Teams Up With Yeah On The Hypnotic Single "No Handoutz"". HotNewHipHop. Retrieved July 6, 2022.
  32. ^ de Luna, Elizabeth (July 5, 2022). "Minions shatters box-office records because Gen Z is obsessed with it". Mashable. Retrieved July 6, 2022.
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