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Żubr (beer)

From Wikipedia, the free encyclopedia

Żubr
TypeBeer
Country of origin Poland
Introduced1768
Alcohol by volume 6.0%
Websitewww.zubr.pl

Żubr beer (Polish for Bison) is a Polish lager brewed by the Kompania Piwowarska SA. It was formerly known as Dojlidy, the name of the brewery in the Białystok district of Dojlidy, where it is produced.

Brand

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Żubr has been brewed since the Dojlidy Brewery opened in 1768. The Białystok based brewery was bought by the SABMiller subsidiary Kompania Piwowarska SA in 2003. The brew contains 12.1% (by weight) of extract content and 6.0% alcohol.[1] Currently it is brewed at three Kompania Piwowarska breweries: Białystok, Poznan and Tychy.

Marketing

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It is available throughout Poland, and is also available in many off-licences in the UK, due to demand for the beer from the Polish population in Britain. As of 2010, it was the second most popular beer in Poland, with 14% market control.[2] It is rare in the United States, although it has recently started to be sold around the Chicago area by various retailers.[3]

The cans and bottles use a distinctive green packaging. The logo prominently features a Żubr, or European bison.

Prażubr, Bizon and Prabizon

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In April 2016, Kompania Piwowarska launched another special beer on the market. Prażubr is an unpasteurized lager with moderate bitterness and an alcohol content of 5% vol. It is available in returnable bottles and in 500 ml cans. His recipe was developed at the Dojlidy Białystok brewery. The product's name refers to the steppe bison – a mammal from the Pleistocene period, related to today's European bison. Advertising spots also emphasize the similarity between these species.

See also

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References

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  1. ^ Praktyczny przewodnik po markach piwa Część I (PDF). Kompania Piwowarska SA, Carlsberg Polska SA, Perła - Browary Lubelskie SA.
  2. ^ "Kompania Piwowarska has managed to increase its market share significantly in spite of the industry's dip in sales (Translation)". SABMiller (Press release). Warsaw. 1 March 2010 [25 February 2010]. Archived from the original on 15 June 2011. Retrieved 9 July 2015.
  3. ^ "Kompania Piwowarska Zubr". www.binnys.com. Retrieved 17 November 2019.