Prva Srpska Televizija

1Prva
Type	Broadcast television network
Country	Serbia
Availability	National
Owner	Antenna Group (100%)
Key people	Dejan Jocić (CEO)
Launch date	September 20, 2010
Former names	FOX Televizija (December 2006 - September 2010)
Official website	www.prva.rs

Prva aka Prva Srpska Televizija and 1Prva is a Serbian commercial television network.

The network is owned by Greek Antenna Group since December 2009.^[1] From its inception until December 2009, the network was majority owned by global media conglomerate News Corporation.

In March 2010, three months after Antenna Group took over the ownership from News Corp, the CEO duties were handed to Dejan Jocić.^[2]

Ownership

In late 2009, following an earlier sighting of Greek billionaire and Antenna Group owner Minos Kyriakou in Belgrade,^[3] the sale of News Corp's 49% stake in Fox televizija to Greek media company Antenna Group for an undisclosed amount was announced with the change of ownership officially taking effect on the first day of 2010.^[4] The brand Fox continued to be used. Though the amount of Greek purchase remained undisclosed it was widely speculated in Serbian media that it was $1 plus the takover of all of Fox televizija's debts.^[5]

Antenna Group controls the 49% stake in Fox televizija through a Cyprus-based entity called Warraner Ltd. As for the other 51% stake, it was also taken over by Antenna Group, however that was done through Serbian-based entity called Nova Broadcasting d.o.o. that's owned by another one of Antenna's subsidiaries in Cyprus - Antenna Stream TV Ltd.^[6]