Newspoll

Newspoll

The Newspoll logo
Headquarters	Australia
Website	http://www.newspoll.com.au/

Newspoll Market Research is an independent Australian company providing opinion polling and other market research services. Its founding Managing Director was Solomon Lebovic who led the company from 1985 to 2005. Martin O'Shannessy has been CEO since late 2005. While Newspoll is well known for political polling, over 90% of Newspoll's activities are in commercial market research.

Newspoll's surveys of voting intention are published exclusively in The Australian. In addition, many organisations from both sides of the political divide and within the business community have commissioned public opinion polling from Newspoll. Newspoll is non-partisan and operates across a very broad political scope. For example, Newspoll opinion polls were instrumental in the GetUp! campaign to free David Hicks and also played an important role in industry campaigns to defeat the Mining Tax. Newspoll is able to span a broad range of views and maintains a position of independence and authority. This is because Newspoll demands that all clients ask fair and unbiased questions and makes it a condition of doing business that Newspoll have final editorial say over any press release based on their work.

Newspoll was established in 1985 as a joint venture between News Limited and Yann Campbell Hoare Wheeler which later was purchased by Millward Brown during the 1990s leading to the current ownership structure.

Historical comparison

• 

  Two party preferred polling between the 2004 election and 2007 election by Newspoll 1993-2007 (as published in The Australian newspaper), ACNielsen 1996-2007 (as published in Fairfax newspapers), Roy Morgan 1996-2007 and Galaxy 2004-2007.

• 

  Preferred Prime Minister polling between the 2004 election and 2007 election by Newspoll 1987-2007 (as published in The Australian newspaper) and ACNielsen 1996-2007 (as published in Fairfax newspapers).

Prime Minister polling

Highest approval rating

Kevin Rudd has the highest career-peak approval rating with 71% (18–20 April 2008).
John Howard has the second-highest career-peak approval rating, with 67% (10–12 May 1996).
Bob Hawke has the third-highest career-peak approval rating, with 62% (24-26 Jan 1986).

Lowest approval rating

Paul Keating has the lowest recorded approval rating, of 17% (20–22 August 1993).
Julia Gillard has the second-lowest career-low approval rating, of 26% (23–26 February 2012) .
Bob Hawke has the third-lowest career-low approval rating, of 27%, recorded in his final poll prior to losing office (29 Nov - 1 Dec & 6-8 Dec 1991).

Highest dissatisfied rating

Paul Keating has the highest recorded "dissatisfied" rating with 75% (3–5 September 1993).
Julia Gillard has the second-highest career-peak "dissatisfied" rating, with 68% (2–4 September 2011).
John Howard has the equal-third-highest career-peak "dissatisfied" rating, with 64% (9–11 March 2001).
Bob Hawke is also equal-third-highest, with 64% (29 November-1 December 1991 & 6–8 December 1991).

Highest preferred-prime-minister score

Until mid-1991, preferred-prime-minister ratings were only surveyed during election campaigns.

Kevin Rudd has the highest preferred-prime-minister score with 73% (28 Feb-2 Mar 2008 and 4–6 April 2008).
John Howard has the second-highest career-peak preferred-prime-minister score with 67% (20–22 June 2003).
Bob Hawke has the third-highest career-peak preferred-prime-minister score with 62% (5–7 June 1987 and 16–21 June 1987).

Lowest preferred-prime-minister score

Paul Keating has the lowest preferred-prime-minister score with 27% (20–22 August 1993).
John Howard has the second-lowest career-low preferred-prime-minister score with 31% (24–6 July 1998).
Bob Hawke has the third-lowest career-low preferred-prime-minister score with 32% (22-24 Nov 1991, and 29 Nov - 1 Dec & 6-8 Dec 1991).

Opposition Leader polling

Highest approval rating

Kevin Rudd has had the highest recorded approval rating, of 68% (16–18 February 2007 and 11–13 May 2007).
Mark Latham has the second-highest career-peak approval rating, of 66% (19–21 March 2004).
John Hewson has the third-highest career-peak approval rating, of 55% (17–19 January 1992).

Lowest approval rating

Alexander Downer recorded the lowest approval rating, of 20% (2–4 December 1994 and 16–18 December 1994).
Three leaders have recorded career-low approval ratings of 22%. They are Andrew Peacock (19–21 May 1989), John Hewson (11–13 March 1994) and Simon Crean (28–30 November 2003).

Highest dissatisfaction rating

Alexander Downer recorded the highest dissatisfaction rating, of 69% (2–4 December 1994).
Andrew Peacock recorded the second-highest career-high dissatisfaction rating, of 67% (16–18 March 1990).
John Hewson recorded the third-highest career-high dissatisfaction rating, of 64% (11–13 March 1994).

Highest preferred-prime-minister score

Kevin Rudd holds the record with 50% (19–21 October 2007).
Alexander Downer recorded the second-highest career-peak score, of 48% (8–10 July 1994).
John Howard recorded the third highest, of 47% (10–12 March 1995).

Lowest preferred-prime-minister score

Brendan Nelson holds the record with 7% (29 February-2 March 2008).
Simon Crean recorded the second-lowest career-low score, with 14% (28–30 November 2003).
Malcolm Turnbull recorded the equal-second lowest, with 14% (27–29 November 2009).

See also

• Australian federal election, 2010#Polling

External links

• Newspoll Market Research homepage
• Newspoll polling - Preferred Prime Minister 1987 - 2007
• Newspoll polling - Two party preferred 1993 - 2007