A1 Steak Sauce
A.1. sauce today is a steak sauce in the United States, marketed as a condiment for use with meat or game dishes. It was developed, produced, and marketed in the United Kingdom as a brand in 1831, and was officially registered as a trademark in the U.S. in 1895, and was later introduced to and distributed in the United States by G.F. Heublein & Bros. Today the product is widely available in the U.S. and Canada, while the sauce is only available from Tesco and Ocado in the UK, its country of origin.
History and ownership
The original sauce upon which today's A.1. is based was created in 1824 by Henderson William Brand, a chef to King George IV of the United Kingdom. A popular myth has it that the king declared it "A.1." and the name was born. It went into commercial production under the Brand & Co. label in 1831, marketed as a condiment for "fish, meat and fowl", and continued production under this label after bankruptcy forced ownership of Brand & Co. to be transferred to W.H. Withall in 1850. It was renamed A.1. in 1873, after a trademark dispute between creator Henderson William Brand and Dence & Mason, who had since purchased Brand & Co. from Withall. It continued to be produced by Brand & Co. until the late 1950s at the firm's factory in Vauxhall, London. Brands A.1. sauce was imported and introduced to the United States in 1906 and distributed by G.F. Heublein & Brothers, later in the mid 1930s it was marketed as "A.1 steak sauce" in the USA. In 1931, Brands A.1. sauce was introduced to Canada.
In 2000, the A.1. line of marinades was launched, representing the first expansion of the trademark.
Rock musician and singer Meat Loaf has appeared in a TV commercial for the product, to promote its new slogan: "A.1.—Makes beef sing." In the commercial, the slogan is "Makes Meat Loaf sing", and he sings a very short excerpt from his hit song "I'd Do Anything for Love (But I Won't Do That)".
Today's USA recipe for A.1. sauce includes tomatoes, raisin paste, distilled vinegar, corn syrup, salt, crushed orange purée, dried garlic and onions, herbs and spices, caramel color, and xanthan gum.
A.1. was the subject of a trademark dispute between the then brand name owners RJR Nabisco and "Arnie’s Deli", which was producing its own recipe condiment under the name "A2 Sauce". In 1991, the United States District Court of Connecticut found in favor of Nabisco.
Some slogans for A.1. include:
- "Don't cover it. Discover it, with A.1." (1980s)
- "Great Steak! Great fun! A.1.!" (1981)
- "A.1. makes hamburgers taste like steakburgers." (early 1980s)
- "A.1.—How Steak is Done." (1990s)
- "A.1.—Yeah, it's that important." (early-mid-2000s)
- "A.1.—Makes beef sing." (current)
- "A.1.—Makes Meat Loaf sing." (2009)
- "A.1.—For Almost Everything. Almost." (2014)
- "A1 Steak Sauce". Retrieved 20 February 2014.
- Morris, Evan (2004). From Altoids to Zima: the surprising stories behind 125 brand names. Simon and Schuster. ISBN 978-0-7432-5797-8.
- Raichlen, Steven (2000). Barbecue bible: sauces, rubs, and marinades, bastes, butters & glazes. Workman Publishing. ISBN 978-0-7611-1979-1.
- "Brand and Co".
- A.1. Makes Meat Loaf Sing on YouTube
- "What's Inside: A.1. Steak Sauce - WIRED". WIRED.
- "Reminiscing A1". Retrieved 2008-09-17.