Brach's

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Brach's
Product type Confectionery
Owner Ferrara Candy Company
Introduced 1904
Markets Confectionary
Website www.brachs.com
Brach's Sundaes Neapolitan Coconut candies

Brach's Confections /ˈbrɑːks/ is a candy and sweets company which produces and invented many modern icons of the sugary world; it is headquartered in Oakbrook Terrace, Illinois. In November 2007, Brach's Confections was sold to Farley's & Sathers Candy Company[1] and then 2012, it merged with the Ferrara Pan Candy Company to form the Ferrara Candy Company. It is known as "America's Candy Maker" to pay tribute to their long tradition of making and selling candies in the US since 1904.

History[edit]

Brach's confections was founded in 1904 by Emil J. Brach, a son of German immigrants who had recently invested in a candy factory which had failed.[2] He decided that he could do a better job of it himself, opening a candy store and factory in Chicago.

The company is also credited with inventing several marketing techniques, such as barrel displays, glass candy counters, and the adaptation of old general store-type bulk purchasing to modern supermarkets with "pick-a-mix", a self-serve set of open candy containers which allows customers to scoop candy into bags to be sold by the pound. For years, the company used a jingle: "Stop where you are, buy a Brach's candy bar".

The company was sold in 1966 to American Home Products, becoming the Brach's division of that company. In 1987, the Brach's division was bought by Jacobs Suchard. Jacobs Suchard was sold in 1990 to Philip Morris except for Brach's, which was retained by Klaus J. Jacobs in the transaction.

In 2003, Brach's was sold to the Jacobs-controlled company Barry Callebaut. In 2007, the company was sold to the Farley's & Sathers Candy Company, which in turn merged with the Ferrara Pan Candy Company in 2012 to form the Ferrara Candy Company.

Products[edit]

The company's first product were caramels, which it produced through a process which allowed it to underprice competition, creating a large demand. This product is still a company mainstay to the present day along with a large variety of other products including a line of everyday products and special seasonal offerings.

Candy Corn[edit]

Brach's candy corn

Brach's Candy Corn is the number one selling candy corn product in the United States. It is mostly associated with Halloween, but can also be bought (to a lesser degree) year round. It is available in a wide variety of flavors such as Pumpkin Spice, S'mores and Caramel.

Mellowcreme Pumpkins[edit]

Main article: Candy pumpkin
Brach's candy pumpkin

Brach's candy pumpkin, known by the trademarked name "Mellowcreme Pumpkin," is the most popular candy pumpkin.[3][4][5]

Conversation Hearts[edit]

Nougats[edit]

Brach's chewy sweet confections are available seasonally in different flavors. The flavors vary from year to year but in recent years there have been Peppermint, Wintergreen and Cinnamon for the Christmas season, Candy Corn flavored for Halloween, Ice Cream flavors for Easter.

Jelly Bird Eggs[edit]

Brach's Original Jelly Bird Eggs are an Easter season mainstay. In addition to the Original mix, they are available in Spiced, Speckled, Orchard Fruit and Sour flavors. For the 2015 Easter season, they also released Tiny and Jumbo sized version of the Classic flavor mix.

See also[edit]

References[edit]

  1. ^ "Farley's & Sathers acquires Brach's". Candy & Snack Business. 2007-11. Retrieved 2008-07-27.  Check date values in: |date= (help)[dead link]
  2. ^ "Brach's Confections, Inc.". Farley's & Sathers Candy Company, Inc. Retrieved 2008-07-27. 
  3. ^ Blachford, Stacey L. (20 October 2008). "Candy Corn." How Products are Made. Retrieved 29 October 2008. 
  4. ^ "Brach's, Nation's Top Candy-Corn Maker, Scares Up Halloween Fun; Kids of All Ages to Consume 2 Billion 'Kernels' in 2004, Brach's 100th Birthday". PR Newswire Europe. October 13, 2004. Retrieved 29 October 2008. 
  5. ^ Miller, Lynne (17 September 2007). "Halloween presents supermarkets with a challenge to boost their candy market share". Supermarket News. Retrieved 29 October 2008. 

External links[edit]