Ferrero SpA
From Wikipedia, the free encyclopedia
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| Type | Family business |
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| Founded | 1946 |
| Headquarters | Pino Torinese, Piedmont, Italy |
| Key people | Pietro Ferrero, Chairman and Co-CEO Giovanni Ferrero, Vice Chairman and Co-CEO |
| Industry | Food |
| Products | Confectionery |
| Revenue | ▲ €6.2 billion (2007-2008) |
| Employees | 21,600 |
| Website | www.ferrero.com |
Ferrero SpA is an Italian manufacturer of chocolate and other confectionery products, founded by confectioner Pietro Ferrero in 1946 and based in Pino Torinese, Italy. The company is still owned by the Ferrero family. The Ferrero company was founded by producing the world known Kinder Chocolates in Belgium.[clarification needed] This was because the founder of Ferrero moved to Belgium during WWII.[clarification needed] Reputation Institute's 2009 survey ranks Ferrero as the most reputable company in the world.[1]
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[edit] History
In 1946 Pietro Ferrero invented a cream of hazelnuts and cocoa, meant to be spread on bread, and called it Pasta Gianduja. The product had a great success[citation needed] and therefore Ferrero created the new company to produce and market it. A similar product, sold under the name Nutella since 1964, became popular around the world.
[edit] Products
In addition to Nutella, Ferrero produces many other products, including the chocolates Ferrero Rocher, Pocket Coffee, Mon Chéri, Giotto, Confetteria Raffaello coconut cream candy, and the tic tac breath mints. A dark chocolate version of the Ferrero Rocher is also available, called the Ferrero Rondnoir, which contains a pearl of dark chocolate in the center instead of a hazelnut, chocolate cream instead of Nutella and cruchy chocolate bits instead of crushed hazelnuts. There is also a coconut version, Confetteria Raffaello, which contains milk cream surrounding an almond and covered with meringue and shredded coconut. The Ferrero Prestige collection is a set of three: Rocher, Rondnoir, and a coconut version called Garden Coco. The Garden Coco candy is similar to Confetteria Raffaello, but has coconut cream instead of milk cream.
Ferrero also produces the Kinder product series, including Kinder Surprise (also known as "Kinder Eggs"), Fiesta Ferrero, Kinder Chocolate bars, Kinder Happy Hippo, Kinder Maxi, Kinder Délice and Kinder Bueno. Hanuta chocolate hazelnut filled wafers are also produced by Ferrero.
