The Carnegie Deli in Midtown Manhattan
|Current owner(s)||The Parker family|
|Street address||854 7th Avenue|
The Carnegie Deli is a restaurant located at 854 7th Avenue (between 54th and 55th Streets) in Midtown Manhattan. It was opened in 1937 adjacent to Carnegie Hall. Now in the third generation of owners, the Parker family's delicatessen is among the most visited restaurants of its type in New York City, according to the New York Convention & Visitors Bureau. USA Today has called the restaurant the "most famous" deli in the United States. It is operated today by second generation owner, Marian Harper Levine.
The restaurant offers pastrami, corned beef, and other sandwiches containing at least 1 pound (0.45 kg) of meat, as well as traditional Jewish fare such as matzoh ball soup, potato pancakes, chopped chicken livers, and smoked salmon. The restaurant also offers other, non-Jewish (or at least non-kosher) food such as ham, sausage, and bacon. Available for order are cheesecake portions of over a pound per serving. The restaurant's motto is: "If you can finish your meal, we’ve done something wrong". In addition to the large servings, the restaurant is also known for its surly waiters, who allegedly try to impart some of the stereotypical gruffness of New York to visitors.
Leo Steiner (c. 1939 – December 31, 1987) was a Jewish American restaurateur who was co-owner of the Carnegie Deli, located next to Carnegie Hall at 55th Street and Seventh Avenue in the New York City borough of Manhattan. While his partner, Milton Parker, mostly worked behind the scenes, Steiner worked the crowd with his Jewish humor in the restaurant, which became a destination for both celebrities and tourists in the theater district. Steiner was born in Newark, New Jersey. He worked in his parents' grocery store in nearby Elizabeth, New Jersey, where he grew up. The one-time owner of Pastrami & Things, a delicatessen located at Third Avenue and 23rd Street, he joined Milton Parker and Fred Klein in 1976, purchasing the Carnegie Deli from the trio of Bernie Gross, Max Hudas and Thomas North. Klein, whio had not been actively involved in running the business, dropped out shortly thereafter.
Under the management of Parker and Steiner, the deli became known nationwide, attracting celebrities such as Woody Allen, Jackie Mason and Henny Youngman, and opened branch locations in Atlantic City, New Jersey, Secaucus, New Jersey and Tysons Corner, Virginia. Steiner became the public face of Jewish food, appearing in a television commercial for rye bread. He created a 60-pound Statue of Liverty carved from chopped liver, complete with a torch fashioned from a turkey wing, for the United States Bicentennial and was asked to prepare corned beef and pastrami for visiting heads of state attending the G7 economic summit meeting held in 1983 in Williamsburg, Virginia. Portions of Woody Allen's 1984 movie Broadway Danny Rose were filmed in the restaurant.
The deli's corned beef and pastrami, celebrated by smoked meat connoisseurs nationwide, were cured in the store's cellar using Steiner's own recipe in a two-week-long curing process. The Carnegie Deli used a half-ton of brisket to prepare a week's supply of corned beef by the time of his death. Steiner admitted that "you could eat it after seven days, but if you wait until the 13th you're in heaven". Portions of Woody Allen's 1984 movie Broadway Danny Rose were filmed in the restaurant. The Carnegie Deli was the favorite hangout of comedian Henny Youngman, and Adam Sandler included a reference to the deli in "The Chanukah Song" in 1996. Steiner was eulogized by comedian Henny Youngman as "the deli lama".
The walls of the deli are nearly completely covered with autographed pictures of celebrities who have eaten there. Menu items have been named after famous patrons, including a corned beef and pastrami sandwich named after Woody Allen after the deli served as a filming location for Broadway Danny Rose. A number of items on the menu feature Broadway themes and Yiddish vocabulary, including dishes like "nosh, nosh, Nanette" (after the musical, "No, No, Nanette") and "the egg and oy" ("The Egg and I"). There are also some humorous items in the menu, like the famous liver sandwich named "50 Ways to Love Your Liver" after the Paul Simon song "50 Ways to Leave Your Lover." It is a place many reporters in the city frequent, including staffers from Black Rock (aka the CBS Building) like Bob Simon.
Owner Milton Parker, who died in 2009, had written a book (with Allyn Freeman) called How to Feed Friends and Influence People: The Carnegie Deli, providing the history of the family's ownership. The book is sold at the cashier's station.
In March 2012 the deli introduced a non-kosher sandwich, dedicated to newly arrived New York Jets quarterback Tim Tebow. The sandwich, named the "Jetbow", is priced at $22.22, weighs in at 3.5 lbs and consists of corned beef, pastrami, roast beef, American cheese, lettuce and tomato on white bread.
The deli opened several branch locations in the 1980s, including two New Jersey branches in Secaucus and Atlantic City and one in the Washington DC suburbs in Tysons Corner. However, most of these branches have since closed and are no longer in operation. One, in Beverly Hills, California, was financed by oil billionaire Marvin Davis and designed by restaurant designer Pat Kuleto at a cost of $4 million to be the "best deli in the world," in response to Davis' complaint that the delis in California were not as good as those in New York.
Currently, the deli operates a second location on the Las Vegas Strip, which opened at The Mirage in 2005. A third location opened in 2006 at the Six Flags Great Adventure in New Jersey and serves as the "healthy choice" restaurant at the park; however, the menu is smaller and only has the restaurant’s most popular items. A fourth deli, limited to corned beef and pastrami sandwiches, is at Foxwoods Resort Casino. The fifth location is at the Sands Casino Resort in Bethlehem, Pennsylvania and opened November 22, 2009.
In addition to the retail operation, the restaurant sells cheesecakes and merchandise such as T-shirts and baseball caps online.
- "NYC deli creates Tim Tebow-inspired ‘Jetbow’ sandwich". Fox News. Retrieved 2012-10-13.
- Johnston, David. "Washington Talk: Suburbia; Pastrami, With Glitz and Politesse", The New York Times, 1987-10-09. Retrieved on 2009-04-20.
- David Margolick (November 16, 1994). "Pastrami on Rye, Hold the West Coast". New York Times.
- Parker, Milton & Freeman, Allyn (2004). How to Feed Friends and Influence People: The Carnegie Deli. ISBN 0-471-68056-7.
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