|This article needs additional citations for verification. (February 2013)|
|Nutritional value per 1 sandwich (159 g)|
|Energy||470 kcal (2,000 kJ)|
|Dietary fiber||<1 g|
May vary outside US market.
|Percentages are roughly approximated using US recommendations for adults.|
The standard variants of the Croissan'Wich sandwich are:
- Croissan'wich with sausage, egg and American cheese;
- Croissan'wich with bacon, egg and American cheese;
- Croissan'wich with ham, egg and American cheese;
- The Double Croissan'wich with sausage, bacon, egg and American cheese
(The Double tag refers to two meat portions on the sandwich)
Other variants available:
- Croissan'wich with sausage and American cheese;
- Croissan'wich with egg and American cheese;
- The Double Croissan'wich with ham and bacon or sausage and ham
- The Double Croissan'wich with double sausage, ham or bacon
Previous promotional products:
- The Western Croissan'wich ham, sauteed onions, eggs and American cheese
- The Hawaiian Croissan'wich spam, eggs, sausage, sold in Hawaii.
Internationally it is sold as either the Croissan'wich or the Croissant Sandwich, but the base composition of the sandwich varies; in New Zealand bacon is the primary meat and in Argentina where ham is the primary meat. It also sold in Korea and Taiwan, but sausage is not offered.
The Croissan'wich, a portmanteau of the words croissant and sandwich, was introduced in 1983, as part of a menu expansion and as attempt to differentiate BK's breakfast line from McDonald's. Before this, BK's breakfast line was almost identical to McDonald's in composition.
When the Croissan'wich was first introduced, television advertisements used a young woman in a BK uniform announcing the new product and having consumers on the street compare it to McDonald's Egg McMuffin much like the Pepsi Challenge.
For the Western Croissan'wich, Burger King again used the viral marketing ads featuring the "creepy" King, who presented the product to unsuspecting consumers in unexpected places such as their own bedroom or in their front yards.
Naming and trademarks
The name Croissan'wich is a registered trademark of Burger King Holdings and is displayed with the "circle-R" (®) symbol. The name Double Croissan'wich is a common law mark of Burger King Holdings and is displayed with the raised "TM" (™) symbol in the U.S. and Canada.
Breakfast products from other fast food vendors:
- Hoffman, Ken (May 10, 1996). "Burger King rules with Croissan'wich". Houston Chronicle.