Croissan'wich

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Croissan'wich breakfast sandwich
with sausage
BK Croissan'Wich.JPG
Nutritional value per 1 sandwich (159 g)
Energy 470 kcal (2,000 kJ)
26 g
Sugars 5 g
Dietary fiber <1 g
32 g
Saturated 11 g
Trans 2.5 g
19 g
Trace metals
Sodium
(71%)
1060 mg
Other constituents
Cholesterol 180 mg

May vary outside US market.
Percentages are roughly approximated using US recommendations for adults.

A Croissan'wich (introduced in 1983) is any of several breakfast sandwiches sold by the fast-food restaurant chain Burger King.

Product description[edit]

In the U.S., the standard Croissan'wich consists of a sausage patty, eggs and American cheese on a croissant.

Variants[edit]

The standard variants of the Croissan'Wich sandwich are:

  • Croissan'wich with sausage, egg and American cheese;
  • Croissan'wich with bacon, egg and American cheese;
  • Croissan'wich with ham, egg and American cheese;
  • The Double Croissan'wich with sausage, bacon, egg and American cheese
    (The Double tag refers to two meat portions on the sandwich)

Other variants available:

  • Croissan'wich with sausage and American cheese;
  • Croissan'wich with egg and American cheese;
  • The Double Croissan'wich with ham and bacon or sausage and ham
  • The Double Croissan'wich with double sausage, ham or bacon

Previous promotional products:

Internationally it is sold as either the Croissan'wich or the Croissant Sandwich, but the base composition of the sandwich varies; in New Zealand bacon is the primary meat and in Argentina where ham is the primary meat. It also sold in Korea and Taiwan, but sausage is not offered.

History[edit]

The Croissan'wich, a portmanteau of the words croissant and sandwich, was introduced in 1983, as part of a menu expansion and as attempt to differentiate BK's breakfast line from McDonald's. Before this, BK's breakfast line was almost identical to McDonald's in composition.[1]

Advertising[edit]

When the Croissan'wich was first introduced, television advertisements used a young woman in a BK uniform announcing the new product and having consumers on the street compare it to McDonald's Egg McMuffin much like the Pepsi Challenge.

For the Western Croissan'wich, Burger King again used the viral marketing ads featuring the "creepy" King, who presented the product to unsuspecting consumers in unexpected places such as their own bedroom or in their front yards.

Naming and trademarks[edit]

The name Croissan'wich is a registered trademark of Burger King Holdings and is displayed with the "circle-R" (®) symbol. The name Double Croissan'wich is a common law mark of Burger King Holdings and is displayed with the raised "TM" (™) symbol in the U.S. and Canada.

See also[edit]

Breakfast products from other fast food vendors:

References[edit]

  1. ^ Hoffman, Ken (May 10, 1996). "Burger King rules with Croissan'wich". Houston Chronicle.